19/12/2025
Did we shoot this? No!
Most AI films today are leaning into a stylised, animated look or out-of-the-world imagery which of course supports one’s creative vision. We went the other way.
For this Freshzap film, we pushed for photo-real visuals, the kind that feel like they were shot, lit and graded like a real classical production. Because for us, AI is a production tool to create believable worlds and not just over the top imagery. And that only works when the fundamentals are strong.
We treated this like any other film: proper creative direction up front, a clear storyboard so every frame had intent and then a serious post process to make it land. Editing for rhythm. Sound for feeling. Grading for texture. Finishing so it doesn’t look ‘generated’, it looks designed. That’s what makes us different!
We adopt AI, but we don’t switch off the human touch. AI can generate options. Humans decide what matters.
Watch the film and tell us honestly — did it register as ‘AI’ or did it just feel like a film? 🙂
[ ScooterMedia, AIProduction, BrandFilm, Freshzap ]
