
27/09/2025
There was a time I thought being “busy” meant I was doing well.
📌 Back-to-back meetings.
📌 A Trello board filled with tasks.
📌 Late nights, early mornings.
But here’s the reality:
I was moving a lot… but not moving forward.
Then it hit me:
If you can’t point to actual results — leads closed, revenue increased, brand grown — then “being busy” is just self-deception.
A business doesn’t reward you for effort.
It rewards you for outcomes.
The painful part?
Many founders get stuck in this trap for years.
Building, tweaking, adjusting — but never really growing.
I had to unlearn the obsession with activity.
And learn to measure by impact.
💡 Busy looks impressive. Productive feels freeing.
💬 Have you ever caught yourself in the “busy trap”?
*****on