Ayaz Awan

Ayaz Awan Data-Driven Sales and Lead Generation Expert | Unlocking Growth Potential for Businesses
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There was a time I thought being “busy” meant I was doing well.📌 Back-to-back meetings.📌 A Trello board filled with task...
27/09/2025

There was a time I thought being “busy” meant I was doing well.

📌 Back-to-back meetings.
📌 A Trello board filled with tasks.
📌 Late nights, early mornings.

But here’s the reality:
I was moving a lot… but not moving forward.

Then it hit me:
If you can’t point to actual results — leads closed, revenue increased, brand grown — then “being busy” is just self-deception.

A business doesn’t reward you for effort.
It rewards you for outcomes.

The painful part?
Many founders get stuck in this trap for years.
Building, tweaking, adjusting — but never really growing.

I had to unlearn the obsession with activity.
And learn to measure by impact.

💡 Busy looks impressive. Productive feels freeing.

💬 Have you ever caught yourself in the “busy trap”?

*****on

They Looked Busy. But Nothing Was Moving.I once audited a marketing team for a business that had flatlined.They had:An i...
25/09/2025

They Looked Busy. But Nothing Was Moving.
I once audited a marketing team for a business that had flatlined.

They had:

An internal team of 3
Daily meetings
Slack messages flying back and forth
Multiple Trello boards
And a lot of “in progress” tasks

But when I looked deeper…
The website hadn’t changed in 4 months.
Their ad account hadn’t been touched in weeks.
Their content? Random, inconsistent, and disconnected from any campaign.

So I asked the founder:

"What’s your goal this month?"

He paused.
Then said: “I don’t know. I’m just trying to keep up with the team.”

Busy isn’t the same as productive.
And a moving team doesn’t mean a growing business.

Sometimes the problem isn’t effort — it’s direction.

As a founder, your energy should go toward results — not chasing output.

*****on

The Real Cost Wasn’t Money. It Was Time.“I’ve lost AED 25,000 in ads.”That’s what a founder told me during a coffee chat...
24/09/2025

The Real Cost Wasn’t Money. It Was Time.
“I’ve lost AED 25,000 in ads.”
That’s what a founder told me during a coffee chat.

But that wasn’t the worst part.

The real loss?

🕒 6 months of momentum
😤 6 months of stress
📉 6 months of no growth

See, he didn’t just lose cash.
He lost time, which no refund can replace.

And all because of one core problem:

He hired someone to “just run the ads”
But there was no strategy.
No creative testing.
No audience targeting.
No real tracking.

So the ads didn’t just fail.
They misled him into thinking his business wasn’t working.

A bad hire doesn’t just cost money.
It costs belief.

And in business, belief is everything.

*****on

He Wasn’t Lazy. He Was Just Doing Everything Wrong.I once met a business owner who told me,“My marketing guy is always w...
23/09/2025

He Wasn’t Lazy. He Was Just Doing Everything Wrong.
I once met a business owner who told me,
“My marketing guy is always working… but nothing's working.”

I asked him to show me what his “marketing guy” was doing.

He showed me:

Canva posts with no strategy
A few boosted posts on Facebook

A landing page built on some free tool

Emails written and sent… without any follow-up

The guy wasn’t lazy.
He was actually trying hard.
But here’s the truth:
Trying hard without direction is just spinning wheels.
No one trained him.
No clear plan.
No real marketing system to follow.

And the business owner?
He assumed it was being handled.
Until 3 months passed — and no results showed up.

💡 Effort ≠ Ex*****on
Marketing isn’t about being busy.
It’s about doing the right things, in the right order, consistently.

The worst part?
Both the employee and the owner felt like failures — when the real problem was the system.

Sometimes it’s not about working harder.
It’s about getting clear on what actually works.

*****on *****on

❤️❤️❤️
22/09/2025

❤️❤️❤️

I meet a lot of business owners.Some are in real estate.Some run online stores.Others are running great service business...
22/09/2025

I meet a lot of business owners.
Some are in real estate.
Some run online stores.
Others are running great service businesses here in the UAE.

And there’s one thing most of them have in common:

They’re brilliant at business... but terrible at hiring.
Not because they don’t care. But because they hire out of urgency — not strategy.

Here’s how it usually goes:
“I need a marketing guy. Let’s just get someone who knows Canva and Instagram.”
“I need a website. I’ll hire this freelancer from a WhatsApp group.”
“I need ads. I’ll get my cousin’s friend — he did a course once.”

At first, it feels like things are moving.
But a few weeks in… nothing’s converting.
The energy drops. The frustration kicks in.

And what looked like a "cost-saving move"...
ends up costing more in lost time, wasted budget, and missed growth.

Here’s what I’ve learned after working with hundreds of businesses:

✅ Good hiring is strategic, not emotional.
You don’t hire based on vibes — you hire based on outcomes.
✅ One person can’t do everything.
If you hire one person for content, ads, SEO, and funnels — you’re not hiring a marketer. You’re hiring a miracle.
✅ Ex*****on beats resumes.
A pretty CV or portfolio means nothing if they can’t execute under pressure, in your market.
✅ Cheap hiring is the most expensive decision.
The wrong person can set you back 3 to 6 months — sometimes more.

This isn’t about blaming anyone.
Most founders learn this the hard way — I’ve seen it again and again.

The truth is, your team is either building your growth… or blocking it.
Make hiring a decision you prepare for — not just react to.

27/08/2025

Update from Dubai Meetings

27/08/2025
22/08/2025

Pakistan tour update

15/08/2025

I’m in Pakistan for next 2 weeks.

Celebrating 78 years of resilience, unity, and pride. 🇵🇰May Pakistan continue to stand strong and shine brighter with ev...
14/08/2025

Celebrating 78 years of resilience, unity, and pride. 🇵🇰
May Pakistan continue to stand strong and shine brighter with every passing year.

13/08/2025

With deep sorrow, we inform you that our beloved DADi Maa has passed away.

The Namaz-e-Janaza will be held today at 5:00 PM at Chak #20/2-L Renala Khurd

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Dubai

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