FLTR

FLTR FLTR is an online magazine about the coffee.

Good baristas do not just disappear. They leave for reasons you can control.The causes are rarely a mystery.Our latest a...
09/08/2025

Good baristas do not just disappear. They leave for reasons you can control.

The causes are rarely a mystery.

Our latest article breaks down the biggest reasons baristas walk away and what you can do to stop it from happening in your own shop.

Read it now. Link in bio.

Ralf Rüller did not build The Barn by following the market. He built it by knowing what he wanted to stand for.I sat dow...
07/08/2025

Ralf Rüller did not build The Barn by following the market. He built it by knowing what he wanted to stand for.

I sat down with him to understand how he built one of the most influential coffee brands in the world. These nine lessons stayed with me.

If you run a café or plan to, the full interview is now live on FLTR Magazine.

Link in bio.

This is why you can’t blame baristas for bad espresso.Link in bio.
05/08/2025

This is why you can’t blame baristas for bad espresso.

Link in bio.

Congratulations to Julith on their opening. This new café and roastery is the work of Serkan Sağsöz, three-time Turkey B...
05/08/2025

Congratulations to Julith on their opening.

This new café and roastery is the work of Serkan Sağsöz, three-time Turkey Barista Champion and 2017 Turkey Roasting Champion. He has represented Turkey on the world stage more than once, and you can taste that experience in every cup.

For me, the Indonesian lot was a standout. But the full range of origins shows the care and restraint that goes into Serkan’s roasting.

It was a pleasure to taste through the menu with and to share it with Robert, who I had not seen since the Home Barista Show.

Julith is thoughtful, welcoming, and I think I’ll become a meaningful part of Dubai’s coffee scene.

The next will be at .ae in Sharjah.Link in bio.
04/08/2025

The next will be at .ae in Sharjah.

Link in bio.

We tested it. We compared it. We brewed hundreds of cups with it. The stood out for its balance, consistency, and gener...
02/08/2025

We tested it. We compared it. We brewed hundreds of cups with it. The stood out for its balance, consistency, and generosity toward the brewer. Whether you’re a beginner or brewing daily at home, this is the dripper that helps you grow.

That’s why the UFO is the official brewer of the next .

Every workshop, hands-on station, and competition will use the UFO. No distractions. No jumping between brewers. Just focused, deliberate learning.

Read the full article now on FLTR Magazine.

Link in bio

What does it take to build a café brand that people trust and keep coming back to? I asked Yozo Otsuki, the founder of K...
31/07/2025

What does it take to build a café brand that people trust and keep coming back to? I asked Yozo Otsuki, the founder of Kurasu.

He shared 13 lessons that shaped the way he built his team, his spaces, and his reputation.

Swipe through. Let me know what stays with you. And tag someone building something of their own.

📝 Full interview on FLTR Magazine. Link in bio.

This is going to be fun. I promise.
29/07/2025

This is going to be fun. I promise.

Great coffee isn’t enough. Your message matters. Let’s break down the biggest communication mistakes cafés make and how ...
26/07/2025

Great coffee isn’t enough. Your message matters. Let’s break down the biggest communication mistakes cafés make and how to fix them.

Read the full article on FLTR Magazine.

Link in bio.

The future of specialty coffee depends on who we choose to include.Read the full article at the link in bio.
24/07/2025

The future of specialty coffee depends on who we choose to include.

Read the full article at the link in bio.

This is not a click-bait guide to beat the algorithm. It’s an article about staying true to your café’s identity. And ho...
23/07/2025

This is not a click-bait guide to beat the algorithm. It’s an article about staying true to your café’s identity. And how that’s the only thing the algorithm can’t copy. Or compete with.

Read it now.

Link in bio.

Perception tells the story before your product ever gets a chance. It shapes how people see your space, your packaging, ...
22/07/2025

Perception tells the story before your product ever gets a chance. It shapes how people see your space, your packaging, your pricing and your service. It influences whether they trust you, remember you, or walk away. You don’t need to fake anything. But you do need to frame it with care.

Link in bio to find out how.

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