FLTR

FLTR is an online magazine about the coffee.

26/02/2026

Matcha isn’t the issue. The tension sits in how operators respond when demand weakens and their current format feels exposed.

There’s a quiet line between defending standards and defending past decisions.

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25/02/2026

Extraction follows physics, not aesthetics.

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21/02/2026

You say your team doesn’t care. But watch what you do when something goes wrong.

You tell them to handle complaints. Then you step in halfway through. You ask for initiative. Then you question every decision. You say you want leaders. Then you keep every real call for yourself.

After a while, people stop trying. Not because they’re lazy. Because they’ve learned it’s safer.

In this week’s FLTR Paper, I break down the behaviours that quietly kill care and the simple structural changes that build it back.

Comment CARE and I’ll DM you a link to the latest newsletter.

FLTR Paper is a weekly newsletter for coffee business owners. Join 18,000 subscribers at the link in bio.

19/02/2026

A 100 year old espresso machine company can now watch your machine from another continent. A café in Arkansas just became the best coffee shop in the world.
An Italian grinder brand will control the espresso course at the World Barista Championship for the next two years. A Belgian startup thinks fermented legumes can sit next to coffee beans without anyone noticing. And this Chinese chain is taking over Europe with €1 espressos.

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18/02/2026

Ceado has been named the official grinder sponsor of the World Barista Championship for 2026 and 2027.

For the next two seasons, every competitor will grind on the same two machines.

The REV Zero is designed to reduce retention, so less old coffee stays inside the grinder between shots.

The E37Z Naked focuses on burr stability and precise adjustment, so the grind setting stays consistent.

At competition level, small differences in grind can affect the cup.

I wrote about what this announcement means in practical terms for competitors and operators.

Comment WBC and I’ll DM you a link to the article.

17/02/2026

Most barista training focuses on technique. Precision. Speed. Consistency. But customers rarely judge you on micro differences in extraction. They judge you on how they felt in your space.

This FLTR Paper breaks down the 10 soft skills that deserve structured training inside every café. Skills you can coach. Skills you can measure. Skills that shape whether people come back.

Comment SOFT and I’ll send you the link.

14/02/2026

Most hiring mistakes are predictable. You mistake polish for performance. You soften the role so it sounds better than it is. You avoid difficult questions because you want the candidate to say yes.

And then you wonder why it doesn’t work out.

This week’s FLTR Paper breaks down the common interview mistakes coffee shop owners make and how to fix them without turning hiring into guesswork.

Comment CV and I’ll DM you a link to the latest newsletter.

FLTR Paper is a weekly newsletter for coffee business owners. I turn more than 20 years working in marketing into practical advice you can actually use. Join 18,000 subscribers at the link in bio.

13/02/2026

If you’re going to Madrid for CoffeeFest 2026, don’t spend all your time inside IFEMA. Here’s a list of the best specialty coffee shops in Madrid, all within a short taxi ride from the venue.

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11/02/2026

There’s a lot of coffee news. Most of it is noise.

These are the stories I think are actually worth knowing this week.

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07/02/2026

Most staffing problems don’t start with the number of people on the rota. They start with one unanswered question.

Comment HOW and I’ll send you the latest newsletter.

FLTR Paper is a weekly newsletter for coffee business owners. I turn more than 20 years working in marketing into practical advice you can actually use. Join 18,000 other subscribers at the link in bio.

04/02/2026

Sunny George is a small café in Kyoto. It was built by Christopher Flechtner, the designer behind Slayer Espresso. The most beautiful espresso machine in the world.

If you’ve ever stood in front of a Slayer, you know what I mean.

Chris has translated that same care for materials, touch, and use into a physical space. One I can’t wait to visit.

I spoke to him about designing Slayer, building Sunny George, and why making fewer choices often leads to better ones

The full interview is now live on FLTR Magazine

Comment SUNNY and I’ll send you a link to the article

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