
18/06/2025
Most brands think their influencer campaigns need more exposure. What they really need is clarity.
Before you scale, ask yourself:
– What do you want people to associate with your brand?
– Are your influencer choices reinforcing that message?
When your identity is clear, the right creators amplify it. When it’s vague, your brand isn’t remembered, you paid for nothing.
This is where most campaigns fall short and where we start 🚀