Farhat Imtiaz Minhas

24/04/2025

After my parents, the greatest contributors to my success have been my teachers.

They didn’t just teach me lessons—they prepared me for life. They shaped me into a ‘Lion King’ ready to face any battle, and most importantly, they taught me to believe in my abilities.

Grateful for every word of encouragement, every challenge they pushed me through, and every lesson that helped me grow.

04/04/2025

🗣️ Just a piece of advice for younger generation:

If you can, travel. Explore. Leave your hometown. Go somewhere far away.

Live or find a job in another country for a while. Discover how other people live and how different it is from what you know. Different places will bring out different versions of you.

Go and see what’s out there. The self-discovery that comes from leaving can change your entire life. I know it’s scary, I was scared too.. but I did it anyway and you can too.

My whole perspective in life changed the moment I stepped out of my comfort zone. And you won’t regret it, I promise.

If it works for you, good. If it doesn’t, well, atleast you tried. 🏃

Follow for more updates:
🔗 https://www.linkedin.com/in/farhatimtiazminhas

25/03/2025

Today, I’m happy to share that my LinkedIn family has grown to 20,000 followers! 🎉

What started as a space to share thoughts, ideas, and experiences has now become a community full of incredible professionals, learners, and change-makers. Each connection, comment, and conversation has added value, perspective, and purpose to this journey.

I’m truly grateful for the trust, engagement, and support from all of you. Your encouragement inspires me to keep sharing content that sparks conversations, adds value, and helps us grow together.

Here’s to learning, connecting, and growing — together. Thank you for being a part of this journey.

Follow me for more details: https://www.linkedin.com/in/farhatimtiazminhas/

28/12/2024

🚨 Office Politics: A Career Game You Can’t Ignore 🚨

Office politics can make or break your career, blocking opportunities you deserve if you don’t know how to navigate them.

Many think office politics are just gossip and rumors, but it’s so much more than that. It’s about understanding the unwritten rules of the game that determine:
✔️ Who gets noticed
✔️ Who gets promoted
✔️ And yes, who gets left behind

The truth? You can’t avoid office politics. Whether you like it or not, you’re already part of the game.

✅ Hard work isn’t enough if you’re invisible to top management.
✅ A lack of relationship-building can cost you opportunities.

But here’s the good news: A strong, commanding personality is your best defense.

✨ It helps you build authentic relationships.
✨ It gets you noticed for the right reasons.
✨ And it positions you as the leader management seeks.

Don’t let office politics hold you back. Learn the rules, play smart, and take control of your career trajectory! 💼

15/11/2024

As a Digital Marketing and SEO Expert, I’ve always believed in the power of staying ahead of trends. In today’s rapidly evolving digital landscape, the transition from Search Engine Optimization (SEO) to Artificial Intelligence Optimization (AIO) marks a transformative shift in how we create, optimize, and deliver content.

Discover the full article here:
https://www.linkedin.com/pulse/from-seo-aio-evolution-digital-marketing-2025-farhat-imtiaz-po3af/?trackingId=iYarJFM9Sp2%2BWtjyblNM6Q%3D%3D

As a Digital Marketing and SEO Expert, I’ve always believed in the power of staying ahead of trends. In today’s rapidly evolving digital landscape, the transition from Search Engine Optimization (SEO) to Artificial Intelligence Optimization (AIO) marks a transformative shift in how we create, op...

19/09/2024

The decline in human attention spans, driven by the constant barrage of digital stimuli, presents several challenges for marketers, particularly in crafting effective campaigns and engaging audiences. Here’s how it affects marketing strategies:

1. Shorter Time to Capture Attention
With attention spans shrinking, marketers now have only a few seconds to grab a viewer’s attention before they move on to something else.
Solution: Brands need to create eye-catching visuals, compelling headlines, and clear messaging that delivers value quickly. Platforms like TikTok or Instagram reels, which focus on short, bite-sized content, have grown in popularity as a response to this trend.

2. Increased Competition
Since people are exposed to a continuous stream of content across multiple platforms, competition for attention is fierce. Brands compete not only with other brands but also with personal content (friends, influencers, etc.).
Solution: Content needs to stand out and provide immediate value. This could mean focusing on highly personalized and relevant content, leveraging data and AI to deliver what matters most to individual users.

3. Content Skimming
People are more likely to skim through content rather than engage deeply, leading to less interaction with long-form articles or traditional ads.
Solution: Marketers are shifting towards content that is quick and easy to digest, such as infographics, short videos, and interactive media like polls and quizzes.

4. Ad Fatigue
Continuous exposure to ads in the digital space can lead to ad fatigue, where users tune out, scroll past, or even block ads, making it harder to get their attention.
Solution: Brands must prioritize authenticity and creativity in their content to prevent burnout. Offering engaging, story-driven content or user-generated content can combat ad fatigue and sustain interest.

5. Optimizing for Mobile
With most users consuming content on mobile devices, attention is more fragmented, and distractions are more common.
Solution: Marketers must optimize their content for mobile platforms, ensuring it loads quickly, is visually appealing on smaller screens, and keeps users engaged within the first few seconds.

6. Adapting Traditional Metrics
Traditional engagement metrics (like time spent on a page or watching a video) might not always reflect the effectiveness of content in today’s landscape, where users interact in shorter bursts.
Solution: Metrics need to be adapted to account for engagement in shorter timeframes. Attention-focused metrics, such as scroll depth, click-through rates, and interactions, can provide a clearer understanding of how content is performing.

7. Content Virality
As attention spans shrink, creating content that goes viral becomes harder. The content must be highly engaging, shareable, and resonate emotionally within seconds.
Solution: Tapping into trends, using relatable humor, or addressing timely issues that connect with the audience can help create content that spreads quickly.

In this landscape, marketers need to be more strategic in how they communicate, leveraging short-form, impactful content and experimenting with creative formats to capture and sustain consumer attention.

16/09/2024

Remember the Kodak company? In 1997, Kodak had about 160,000 employees.
And about 85% of the world's photography was done with Kodak cameras. With the rise of mobile cameras over the past few years, Kodak Camera Company is out of the market. Even Kodak went completely bankrupt and all his employees were fired.

At the same time many more famous companies had to stop themselves. Like

HMT (clock)
BAJAJ (स्कूटर)
DYANORA (TV)
MURPHY (RADIO)
NOKIA (Mobile)
RAJDOOT (Bike)
Ambassador (car)

None of the above companies had bad quality. Why are these companies out yet? Because they could not change themselves over time.

Standing in the present moment you probably don't think how much the world could change in the next 10 years! And today's 70%-90% jobs will be completely over in the next 10 years. We are slowly entering the era of "Fourth Industrial Revolution".

Check out today's famous companies-

UBER is just a software name. No, they have no cars of their own. Yet today the world's largest taxi-fair company is UBER.

Airbnb is the largest hotel company in the world today. But funny thing is they don't own a single hotel in the world.

Similarly, examples of countless companies like Paytm, Ola Cab, Oyo rooms etc can be given.

There is no work for new lawyers in America today, because a legal software called IBM Watson can advocate much better than any new lawyer. Thus, almost 90% of Americans will not have any jobs in the next 10 years. The remaining 10% will be saved. These will be 10% experts.

The new doctor is also sitting down to work. Watson software can detect cancer and other diseases 4 times more accurately than humans. Computer intelligence will surpass human intelligence by 2030.

90% of today's cars will not be seen on the roads in the next 20 years. Leftover cars will either run by electricity or hybrid cars. The roads will slowly become empty. Gasoline consumption will decrease and oil producing Arab countries will slowly become bankrupt.

If you want a car you have to ask for a car from a software like Uber. And as soon as you ask for a car, a completely driverless car will come and park in front of your door. If you travel with several people in the same car, the rent of a car per person will be less than a bike.

Driving without driver will reduce the number of accidents by 99%. And this is why car insurance will stop and car insurance companies will be out.

Things like driving on earth will no longer survive. Traffic police and parking staff won't be required when 90% of vehicles disappear from the road.

Just think, there used to be STD booths in the streets even 10 years ago. All these STD booths were forced to close after the mobile revolution came in the country. Those who survived have become mobile recharge shops. Again online revolution in mobile recharge. People started recharging their mobile online sitting at home. Had to replace these recharge shops again. Now these are just mobile phones to buy and sell and repair shops. But this will also change very soon. Mobile phone sales are increasing directly from Amazon, Flipkart.

The definition of money is also changing. There used to be cash but in today's age it has become "plastic money". Credit card and debit card round was a few days ago. Now that too is changing and the era of mobile wallet is coming. Growing market of Paytm, one click of mobile money.

Those who cannot change with age, age removes them from the earth.

So keep changing with the times.

Keep creating great content, keep moving with time. 🕰️

17/08/2024

Featuring Farhat Imtiaz, After graduation, he dove into the industry to build his career. With limited skills, he landed a 5k stipend internship at a UK-based digital marketing agency.

Over 6 months, He mastered time management & grasped international marketing insights. Today, He is a Senior Marketing Executive in Dubai.

Farhat advises: Start early, explore options, and build transferable skills for a strong future!

23/07/2024

🗣️A full stack digital marketer is proficient in all aspects of digital marketing, from strategy to ex*****on. They possess a wide range of skills, including:

1. SEO (Search Engine Optimization): Optimizing websites to rank higher on search engines.
2. SEM (Search Engine Marketing): Running paid search campaigns on platforms like Google Ads.
3. Content Marketing: Creating and distributing valuable content to attract and engage an audience.
4. Social Media Marketing: Managing social media accounts and campaigns to increase brand awareness and engagement.
5. Email Marketing: Designing and executing email campaigns to nurture leads and retain customers.
6. Analytics and Data Analysis: Using tools like Google Analytics to track and analyze performance metrics.
7. Web Development Basics: Understanding of HTML, CSS, and possibly some JavaScript to make minor website updates and optimizations.
8. Graphic Design: Basic skills in design tools like Adobe Photoshop or Canva to create visual content.
9. Conversion Rate Optimization (CRO): Improving the percentage of website visitors who complete desired actions.
10. E-commerce Marketing: Promoting online stores and driving sales through various digital channels.
11. Affiliate Marketing: Managing and optimizing affiliate programs to drive sales and traffic.

Being a full stack digital marketer requires continuous learning and adaptation to stay updated with the latest trends and technologies in digital marketing.

27/06/2024

Google has introduced it's with the name of !

Welcome to the age of 📳

03/05/2024

📜Certainly! Let's break down the idea of going niche with SEO versus using ads, including how they measure up in terms of and cost-effectiveness.

✔️Going Niche with : This strategy involves focusing on specific, targeted keywords and content to attract a particular audience. It's about optimizing your to rank well in organic (unpaid) engine results.

✔️Here's why it can be effective and cost-efficient:
Long-Term Results: SEO efforts take time to build momentum but can yield sustainable results over the long term. Once you establish authority in a , your website can attract steady traffic without ongoing ad spend.

✔️Cost-Effective: While SEO requires upfront investment in content creation, , and possibly technical improvements, the ongoing cost is typically lower compared to continual spending on paid ads. Once your content ranks well, you can generate without additional expenses.

✔️Example: If you're a boutique specializing in handmade leather bags, focusing on SEO for niche keywords like "handcrafted leather tote bags" or "artisan leather backpacks" can attract highly targeted traffic interested in your unique products.

✔️PPC (Pay-Per-Click) :
PPC involves paying for ads displayed on search engines or other platforms. You pay each time a user clicks on your ad.

✔️Here's how PPC compares:
Immediate Results: PPC ads can generate quick traffic and visibility. Once you set up a campaign, your ads can appear on top of search results almost instantly.
Targeting Options: PPC platforms offer sophisticated targeting options, allowing you to reach specific demographics, locations, or interests.

✔️Cost Considerations: While PPC can drive immediate traffic, it requires ongoing investment. Costs can escalate if not managed effectively, especially in competitive industries where bidding for keywords is high.
Example: If you're launching a new online course, running PPC ads targeting keywords like "online course in photography" or "learn landscape photography" can quickly drive interested users to your website.
Measuring Up:

✔️Effectiveness: Both SEO and PPC can be highly effective, but they serve different purposes. SEO builds sustainable, organic traffic over time, while PPC provides immediate visibility and traffic.
Cost-Effectiveness: In the long run, SEO can be more cost-effective as it can continue to drive traffic without ongoing ad spend. PPC is effective for short-term campaigns or specific promotions but requires continual investment.

✔️In summary, going niche with SEO is about investing in sustainable organic growth by targeting specific audiences, whereas PPC offers immediate visibility and traffic but requires ongoing investment. Both strategies have their place depending on your goals, budget, and timeline.

03/05/2024

Creating a great company culture involves multiple layers that contribute to a positive and thriving work environment. While the specific components may vary, here are eight key layers that are often considered important:

*Values and Beliefs*
Clearly defined core values and beliefs that guide the company's mission and vision. A shared understanding of what the organization stands for and believes in.

*Leadership*
Strong and empathetic leadership that embodies the company's values. Leaders who inspire and empower employees, fostering a positive and inclusive culture.

*Communication*
Open and transparent communication channels that facilitate feedback and dialogue. A culture of active listening where all employees feel heard and valued.

*Employee Engagement*
Programs and initiatives to actively engage and involve employees in the company's mission. Recognition and reward systems that acknowledge and celebrate achievements.

*Team Collaboration*
A collaborative and cooperative team environment that encourages teamwork. Opportunities for employees to work together, share ideas, and contribute to collective goals.

*Innovation and Learning*
A commitment to continuous learning and development. A culture that embraces innovation and encourages employees to think creatively.

*Inclusivity and Diversity*
An inclusive and diverse workplace that values different perspectives and backgrounds. Policies and practices that promote diversity and equal opportunities for all employees.

*Work-Life Balance*
Supportive policies that promote a healthy work-life balance. Flexibility in work arrangements that accommodate individual needs and preferences.

These layers are interconnected and contribute to the overall company culture. Cultivating a positive culture requires a holistic approach, where each layer reinforces and enhances the others. It's important for organizations to continuously assess and adapt their culture to meet the evolving needs and expectations of their workforce.