22/02/2025
New Performance Max Features 2025!
In 2024, Google introduced powerful Performance Max features to enhance control and reporting—maximizing results with Google’s AI-driven campaigns. In 2025, Google is taking it even further!
Here are new features Google has introduced:
✅ More campaign controls: Negative keywords (Limited to 100 Keywords only for now), demographic & device targeting.
✅New customer acquisition goal with high-value mode
✅Brand exclusions for retailer campaigns
✅ Deeper Search insights: Themes usefulness indicator & search term insights
✅ Improved reporting: Asset group segmentation & downloads
Stay ahead with more transparency & control in your campaigns. Ready to scale?
