Stories By Metaphor

21/05/2025

Your website reads like a bedtime story. And not the good kind.

No hooks.
No clear value.
Just paragraphs about you. 🙄

The hard truth?
People aren’t scanning your website, thinking,
“Wow, what a cool company.”
They’re thinking,
“What’s in it for me?”

So if your headings don’t hook,
Your don’t guide,
People aren’t scanning your site, thin ing,lem in 5 seconds flat…

They bounce. Literally.

Here's how to fix it:
→ Make it about them
→ Lead with benefits
→ Write like you actually want them to stay

Because if your can’t keep them awake,
It sure as hell can’t convert.

25/04/2025

We're not just selling products; we offer relief, , and a brighter future.

Ditch the "We have X feature" approach—it's like reading the fine print.

Focus on Problem → Solution → Benefit.

This is the formula that transforms a product into a movement. It's simple, powerful, and unforgettable when done right.

Look at these examples:

* Nike didn't just sell sneakers; they sold the belief that anyone can be an athlete.
* Airbnb offered more than rentals; they made belonging possible anywhere.
* Apple built more than tech; they made creativity accessible to all.

Your product has the power to make life smoother, smarter, and even a little glamorous.

Tell a that belongs on a Times Square billboard. Make them feel it, and they'll buy it.

24/04/2025

Why do people really click your About Page?

News Flash!
(It’s not to read your résumé…)

They’re not chasing your awards.
They’re checking your vibe.

Who’s behind this ?
Can I trust them?
Do they get me?

Your About Page isn’t a LinkedIn flex
It’s a trust builder.
A starter.
A “Hey, we’re not robots” moment.

So please, ditch the corporate blah blah.
Write like a human.
Talk like you’re at brunch, not a board meeting.

Because if they believe in you,
They’ll believe in what you .

Now go fix that page.
They’ll believe in what you sell.

23/04/2025

Your ‘About’ page isn’t .
We don’t need a full diary entry.
Your is looking for reasons to care, not your childhood timeline.

Make it about them:
What are they facing?
How does your story help them solve it?

Because the truth is...
Your origin is cute, but your impact is what sells.

22/04/2025

I don’t know who started the trend of writing About Pages like they’re applying for a job at their own company.

Especially for B2C brands. I mean for B2B? Sure, go suit-for-suit.
But B2C? You’re trying to reach people. And only people can reach people.

So please, ditch the resume voice.
Show us the impact.
Tell us why you started, who you are, and the world you're trying to create.

Because no one’s inspired by bullet points.
We’re inspired by real ones.

21/04/2025

Come to think of it—almost every time I’ve bought something online or tried a new app, it’s because someone I trust raved about it first.

Especially those amazing friends who don’t just recommend—they sell it to you, making you feel like you’ve been missing out big time.

Turns out, even in B2B, referrals are gold. But here’s the catch: the best referrals aren’t just word-of-mouth—they’re stories people can’t help but share.

Make it easy for your product to be referred to. Give it a story worth telling.

The best referrals aren’t just word-of-mouth—they’re stories people can’t help but share.

14/04/2025

Your About Page Is Not a Resume.

Nobody’s impressed by your 2015 founding date or that one certificate from LinkedIn Learning.

People want to know: Can you actually help me?

Cut the fluff.
Lead with the problem you solve.
Speak like a human.
Show the impact.

Then sit back and watch what happens.

09/04/2025

09/04/2025

If it were you, would you scroll past a good story? Just face it—you’re nosy, and we give you the tea just the way you like it. ☕👀

The truth is, if they can scroll past it, we didn’t write it.

Great storytelling grabs attention, keeps people hooked, and makes them remember you. If your content isn’t doing that, it’s time to rethink how you’re telling your brand’s story.

Need help making your message unscrollable? We’ve got you.

09/04/2025