Ahtisham Abbas Satti, Dubai Silicon Oasis, Dubai (2025)

02/10/2025

Amazon VAs & Agencies - Important Update

Amazon has rolled out a new requirement:

👉 All service providers (VAs, agencies, consultants) must register on the Solution Provider Portal (SPP) by Oct 27, 2025.

⚠️ If you don’t register:

You can’t be added to new accounts

You risk losing access to existing accounts

📌 What you need to do:

Register with the same email linked to your Seller Central secondary user account

Complete identity verification

Add your services and required roles in SPP

Invite your employees if you run a team

This shift is about account security & professionalism. Don’t wait till the last moment — act now and protect your clients’ accounts.

30/09/2025

🚨 Amazon.ae Sellers – Mandatory UAE License Update 🚨

Amazon has started notifying sellers that accounts without a valid UAE commercial license will be deactivated by 31st December 2025.

👉 Why this matters:

If you registered as an individual seller without providing a license, you now need to upload one in Seller Central under Identity Verification.

👉 What you should do:

Apply for a valid UAE commercial license (mainland, free zone, or DED Trader for home-based online sellers).

Update your Seller Central with the license details well before the deadline.

Verification can take up to 7 business days.

⚠️ If you don’t update your license before the deadline, your Amazon.ae account will be suspended and you’ll lose selling privileges.

📌 Helpful links:

UAE Mainland License Info (https://lnkd.in/ddcCREzu)

UAE Free Zone License Info (https://lnkd.in/d_7rXnbB)

DED Trader License – Low Cost Option (https://lnkd.in/djQ-wGev)

💡 Tip: DED Trader License is one of the most affordable options for small online sellers.

👉 If you’re selling on Amazon UAE, act early to avoid disruptions.

29/09/2025

Your bestselling ASIN might not deserve the biggest ad budget.

Too often, sellers assume the product with the highest sales should get the lion’s share of spend. But sales volume doesn’t automatically equal advertising efficiency.

Here’s what I see again and again:
↳ The hero product eats up 60% of spend, yet converts at just 8% with a 50% ACoS
↳ Meanwhile, a smaller SKU barely gets any budget but quietly converts at 22% with a 28% ACoS

Let’s run the math:
Product A: $1000 spend → 80 clicks → 6 orders
Product B: $200 spend → 20 clicks → 4 orders

If Product B had the same $1000 spend, you’d see 20 orders instead of 6.

That’s why the best brands allocate budgets based on actual performance drivers, not just past sales. They focus on:
↳ Conversion rate potential
↳ Profit margin per unit
↳ Keyword opportunity size
↳ Launch or growth stage needs

Your catalog has both profit centers and traffic drivers—and they shouldn’t be funded the same way.

How do you decide where your PPC budget flows?

26/09/2025

Everyone talks about content when it comes to TikTok Shop. Viral hooks, trending sounds, UGC creators. But here’s the truth: content can make you visible, supply chain makes you sustainable.

I’ve seen sellers spend thousands on influencers and ads, only to crash because inventory ran out or delivery timelines broke customer trust. The biggest factor that separates brands that last from brands that disappear isn’t who went viral, it’s who managed operations right.

Here’s where most sellers miss the mark:

↳ Inventory forecasting is done on guesswork instead of data
↳ Fulfillment speed doesn’t align with customer expectations
↳ Supply bottlenecks are ignored until campaigns are already running

Strong content might bring you attention, but a strong supply chain ensures you can actually deliver. When customers get products fast, with consistent quality, that’s when repeat purchases start happening. That’s when viral turns into a real business.

If you’re building on TikTok Shop, don’t put all your energy into chasing trends while your backend breaks down. The brands that win in the long term are those where operations and content run hand in hand.

Are you focusing enough on your supply chain, or are you just hoping another viral video will fix the gaps?

If you’re serious about building a TikTok Shop brand that lasts, it’s time to look beyond content and strengthen your supply chain. That’s where real growth starts.

24/09/2025

Most Amazon sellers walk into TikTok Shop thinking it’s just another version of Amazon. But the playbook doesn’t translate.

The biggest mistakes I see:

↳ Over-optimizing listings when what actually drives sales is content that sparks attention
↳ Treating it as a search platform when buyers discover products while scrolling, not searching
↳ Relying only on ads instead of tapping into creator-led distribution
↳ Expecting steady sales when TikTok’s growth comes in waves of momentum and virality

TikTok Shop isn’t built on keywords and algorithms in the same way Amazon is. It’s built on creativity, collaboration, and timing.

The sellers who win here are the ones who shift their mindset from marketplace management to content-driven commerce.

If you’re navigating TikTok Shop after Amazon, let’s connect. With years of experience in both ecosystems, I help sellers avoid costly mistakes and build strategies that last.

23/09/2025

In the past month, we successfully achieved 50+ sales, proving that with the right research, strategy, and optimization, a product can transition from launch to profitability in a short period.
DM us if you want the same results or need help in launching your product successfully.

22/09/2025

Sales are going up, ads are running but is your TikTok Shop actually making real profit?

Many sellers don’t realize until it’s too late that high revenue doesn’t always mean healthy margins:

↳ Spending too much on ads for low-margin products
↳ Running campaigns for items that are out of stock
↳ Chasing trends that don’t convert into real sales

Here’s how we help fix it:

↳ Dive into each product to see what’s truly profitable
↳ Align ad campaigns with inventory so you’re only pushing what you can deliver
↳ Plan and forecast smartly, so you know where to invest, pause, or cut losses

Turning revenue into real profit isn’t complicated—it just takes clarity and strategy.

📩 Want us to review your TikTok Shop and pinpoint exactly where money is slipping away?

19/09/2025

Ever noticed how some months your ads feel unstoppable… and other months, the same campaigns barely move the needle?

That’s not bad luck — it’s seasonality.

Amazon shopping behavior shifts constantly. Searches, conversion rates, and even CPCs rise and fall depending on time of year, events, and buying patterns. Treating PPC as if demand never changes is one of the fastest ways to waste ad spend.

Here’s how experienced sellers use seasonality to their advantage:
↳ Look back at historical sales data to spot your product’s true peak months
↳ Increase budgets before demand spikes, not after the wave has passed
↳ Create seasonal keyword clusters like “Christmas gift for dad” or “summer workout gear”
↳ Adjust bids in real-time so you’re riding demand, not fighting competition at its peak
↳ Pull back strategically in slow months and focus on visibility rather than chasing every sale

Seasonality doesn’t mean spending more across the board. It means spending smarter based on when your customers are actually buying.

👉 If you want PPC strategies that adapt with demand, let’s talk.

17/09/2025

A lot of sellers think scaling PPC is as simple as increasing bids. More budget, more clicks, more sales… right?

Not exactly.

Scaling isn’t about throwing extra dollars at campaigns. If your foundation isn’t solid, higher bids only amplify inefficiencies. You might win more auctions, but you’ll also bleed more money on irrelevant clicks or low-converting terms.

True scaling means multiplying what already works, not just spending more.

Here’s what effective scaling really looks like:
↳ Identify the campaigns and keywords that already deliver consistent ROI
↳ Optimize listings first so every click has a higher chance to convert
↳ Strengthen your keyword funnel — top, mid, and bottom — before adding budget
↳ Expand into complementary terms and audiences gradually, not blindly
↳ Monitor ACoS and TACoS closely so growth doesn’t eat away your margins

The difference is clear: bidding higher might buy you temporary visibility, but structured scaling builds long-term, profitable growth.

Scaling isn’t just about spending more — it’s about spending smarter.

→ Want to scale without draining your margins? Let’s talk.

15/09/2025

Most Amazon sellers lean heavily on Auto campaigns because they feel safe. You launch them, Amazon does the targeting, and clicks start rolling in. It feels like the ads are doing the work for you.

But here’s the catch: Auto campaigns don’t know your margins, your audience, or your strategy. They’re designed to cast a wide net — which often means wasted spend on irrelevant clicks, competitor products, or keywords that will never convert. Sellers end up burning through budgets while thinking their PPC is “working.”

I’ve seen this mistake repeatedly: relying too much on Auto because it’s easy. In reality, Auto campaigns should be a discovery tool, not your main growth driver. They’re great for finding new keywords, but if you stop there, you’re letting Amazon control your spend instead of you.

The smarter approach:
↳ Use Auto campaigns to mine fresh, converting search terms
↳ Move the winners into well-structured Manual campaigns
↳ Continuously optimize bids and match types to match your goals
↳ Keep Auto running at a lower budget for ongoing keyword discovery

When you shift from letting Amazon decide to actively managing, your ad spend starts working for you — not the other way around.

The bottom line: Auto campaigns aren’t bad. Over-reliance is. They’re a tool, not a strategy.

→ If you’re tired of wasted spend and want PPC strategies that actually deliver profitable growth, DM.

10/09/2025

Many Amazon sellers treat their PPC spend like buying groceries—just a necessary cost.
But what if that same money could be working for you?

The Game-Changing Strategy

Switch to a rewards credit card for your PPC spend.

Two Top Choices for Amazon Sellers

🏆 Amex Business Gold → 4x rewards on the first $150k in annual ad spend
💰 Capital One Spark → 2% cash back on all purchases

(Just sharing from experience—no affiliation with either!)

How to Set It Up

→ Go to Amazon Seller Central and update your payment settings
→ Swap from a debit card to a rewards credit card
→ Set up autopay to avoid interest charges
→ Watch as your money works twice—for you

Why It Works

Same PPC strategy. Same spend.
But now you’re earning rewards on every dollar spent.

💡 The math is simple:
$100k annual ad spend × 2% cash back = $2,000 in free rewards

That’s money you can use as:
↳ A new hire bonus
↳ Reinvestment capital
↳ Or just plain profit

Most sellers chase tiny tweaks for a 0.2% conversion lift...
But they overlook guaranteed 2% returns on money they’re already spending.

👉 Switch to a rewards card and start earning on every dollar today.
💬 Drop a comment below or DM us for more tips on optimising your Amazon business.

10/09/2025

Attention Amazon.ae sellers in the UAE

Amazon has started sending warnings that seller accounts may be deactivated if a valid UAE commercial license is not submitted and verified by December 31, 2025.

You need to update your commercial license in Seller Central under the Identity Information section.

If you have already uploaded your license and it has been verified, you can ignore this notice.

This reminder is to make sure all UAE based sellers are aware and avoid any disruption to their accounts.

Ahtisham Abbas Satti

02/10/2025

30/09/2025

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