Dubai Media Incorporated (DMI) achieved through its multiple media channels (press, radio and TV) remarkable success and prestigious status on the level of media in the Arab world and reached a maximum number of viewers regionally and internationally owing to its creative, meaningful and relevant content, that always strives to embody the spirit of originality and modernity. Through a clear visio
n that focuses on innovation and quality, and working in line with the strategic objectives of the government of Dubai, DMI seeks to create an archive of distinctive Arabic media resources that represent creative and meaningful television content, while respecting social, cultural, and family values in the UAE. With the breakthroughs achieved by DMI and its splendid success story, DMI took on the responsibility of encouraging creativity through the continuous development of new media services that paralleled relevant developments in the UAE, and inculcate a culture of working in a dynamic media environment among its employees, and the media framework of the UAE in general, based on a clear study. DMI is committed to create a new Emirati media generation able to depict, portray and demonstrate the image of Dubai and the UAE, thereby contributing to the formulation of a new media concept.
