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Vibe Marketing Tech Fest is the leading Martech Event in the Middle East Region - powered by Martechvibe

19/12/2025

At Dubai, the most compelling stories come from the people who were in the room.
From insightful sessions to an exceptional speaker line-up, attendees reflect on what set the experience apart — and why they’re coming back.

Step into the Middle East’s Largest Marketing Technology Fest.
VMF Dubai | 22–23 April 2026
Register Now - Link in the bio

18/12/2025

We are excited to have George Yaryura as a speaker at Dubai 2026.

With over 25 years of global experience across financial services, fintech, PropTech and telecom, Georges Yaryura is a seasoned marketing and growth leader known for transforming strategy into measurable impact. He has built market-leading brands, engineered high-performance marketing systems and driven revenue-focused transformation for organisations worldwide.

As Senior Vice President, Head of CIBG Marketing at Mashreq , he continues to shape brand, growth and communications strategies that support large-scale commercial objectives, M&A and IPO ambitions. A published author and patent holder in tokenisation, he brings entrepreneurial drive, multilingual fluency and board-level expertise to scaling high-growth businesses across MENA, Europe, the U.S. and Asia.

Get to know more → Link in the bio

17/12/2025

We’re thrilled to welcome as a Gold Sponsor at Dubai 2026!

Lucidya is an AI-powered unified customer experience platform, designed for enterprises, governments, and SMEs across the Arab world. With deep expertise in Arabic language and culture, their platform analyses 15 dialects with 92% accuracy—helping brands engage customers personally, gain real-time insights, and optimise the entire customer lifecycle.

Meet Lucidya at VMF Dubai 2026 and discover how they’re shaping the future of AI-driven customer experience in the region.

Partner with us for the Middle East’s Largest Marketing Technology Fest: Link in the bio

16/12/2025

We are excited to have Joy Dabeet, Chief Marketing Officer, amana as a speaker at Dubai 2026.

With 15 years of marketing leadership across the region, Joy Dabeet has built a reputation for scaling brands with precision, data discipline and creative excellence. She has shaped high-impact marketing engines that blend performance, brand strategy and analytics to accelerate growth in fast-evolving digital industries.

Today, as the Chief Marketing Officer at amana, she leads the company’s end-to-end marketing strategy strengthening its position as the region’s leading neobroker. Joy oversees a wholly in-house team across performance marketing, brand communications, content, design and data analytics, while her team’s insights power decisions across sales, customer service, operations and finance.

Get to know more about Vibe Marketing Tech Fest, Dubai 2026 → Link in the bio

15/12/2025

Meet Neda Lazic — a transformation-focused marketing leader shaping capabilities across The Coca-Cola Company’s Eurasia & Middle East operations and an advisor for Dubai 2026.

With 20+ years across FMCG, pharma, travel, and advertising, she has built a career on turning complexity into clarity and unlocking insights that drive meaningful, scalable change. Her leadership spans capability-building, network optimisation, and mentoring future talent across diverse markets.

Before joining Coca-Cola, Neda led Mass Market & Pharmacy at GSK Consumer Healthcare and held key roles at Kraft Foods/Mondelez and Ovation BBDO — bringing a rare cross-industry perspective to modern marketing.

Hear from leaders who are rewriting the future of marketing.
Join us at Vibe Marketing Tech Fest Dubai, April 22–23, 2026.

Get to know more – Link in the bio

12/12/2025

We are excited to have Arjun Sarkar as a speaker at Dubai 2026.
With 18 years of experience across digital transformation, eCommerce and supply chain innovation, Arjun Sarkar has been instrumental in advancing technology-driven growth within the digital commerce landscape. He has led complex transformation initiatives that strengthen operational efficiency, elevate customer experience and unlock new commercial opportunities for global brands.

As Vice President, Digital Ecosystem and Partnerships at Dubai CommerCity – part of the Dubai Integrated Economic Zones Authority – he drives the development of a robust digital ecosystem that empowers businesses to scale and thrive in the region’s fast-growing eCommerce market. His expertise spans software engineering, omnichannel retail and strategic innovation for brands including Marks & Spencer, Toys R Us, Ace Hardware and Lancôme.

Get to know more → Link in the bio

11/12/2025

Step inside Dubai 2026 — a curated experience designed for leaders shaping the future of marketing.

From strategic partnerships and breakthrough innovation to perspective-shifting content and learning built for real-world impact, this edition brings together the ideas, voices, and technologies redefining the market.

And finally, we bring the industry together for an evening dedicated to honouring the finest in marketing and tech at the Marquee Awards.

Be part of the 19th Edition of VMF Dubai — April 22–23, 2026.
Register your interest - https://vibemartechfest.com/dubai/register-your-interest/?utm_source=mktg&utm_medium=social&utm_campaign=linkedin

10/12/2025

We’re thrilled to welcome Bloomreach as a Silver Sponsor at Dubai 2026!

Bloomreach empowers brands with AI-driven personalisation, search, and marketing automation—unifying real-time customer and product data to deliver seamless, intuitive digital commerce experiences. By connecting this understanding across every channel, Bloomreach helps businesses create smarter journeys, deeper engagement, and endless paths to purchase.

Catch them at Vibe Marketing Tech Fest Dubai 2026 and discover how Bloomreach is shaping the future of AI-powered commerce experiences.

Partner with us for the region’s largest marketing technology fest: Link in the bio

09/12/2025

We are excited to have Álvaro Martínez, Senior Director MENA, Growth Marketing & Pricing, talabat as a speaker at Dubai 2026.

A growth strategist with global perspective, Álvaro Martínez has shaped the trajectory of digital businesses across LATAM, Europe, the Middle East and Africa. Known for turning data into direction, he has led high-impact expansion, pricing and scale-up initiatives that sharpen customer acquisition and monetisation models.

As Senior Director MENA, Growth Marketing & Pricing at Talabat and InstaShop, he drives multi-channel growth, pricing frameworks and ecosystem partnerships that anchor long-term profitability.

Get to know more → Link in the bio

05/12/2025

Meet Nandakumar V, Director – Global Marketing & Communications, Lulu Retail Holdings — the powerhouse marketing leader and advisor for Dubai 2026.

A Forbes-ranked marcom veteran with 30+ years of experience, he drives brand strategy and omnichannel transformation at one of the region’s biggest retail groups.

Don’t miss your chance to learn from the best at Vibe Marketing Tech Fest Dubai, April 22–23, 2026.

Get to know more – Link in the bio

04/12/2025

We’re thrilled to welcome .io as a Silver Sponsor at Dubai 2026!

Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations.

Catch them at Vibe Marketing Tech Fest Dubai 2026 and see how they’re shaping the future of data activation for modern marketers.

Partner with us for the region’s largest marketing technology fest -Link in the bio

03/12/2025

Meet Suad Merchant, Global Chief Marketing Officer at GEMS Education, as our advisor for Dubai 2026.

An award-winning marketing leader, she has shaped brand strategy for global giants at McCann and Hewlett Packard, and played a pivotal role in Mashreq being named the Middle East’s fastest-growing brand in 2024.

Don’t miss your chance to learn from leaders redefining modern marketing at Vibe Marketing Tech Fest Dubai,
April 22–23, 2026 | Dubai

Get to know more – Link in the bio

Address

Dubai

Website

https://vibemartechfest.com/

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