Vibe Martech Fest

Vibe Martech Fest Vibe Marketing Tech Fest is the leading Martech Event in the Middle East Region - powered by Martechvibe

At Manchester, we asked top marketing minds:"What’s one trend or shift you believe will have the biggest impact on mar...
26/06/2025

At Manchester, we asked top marketing minds:
"What’s one trend or shift you believe will have the biggest impact on marketing in 2025?"

Their answers? Insightful. Strategic. Unmissable.

Featured speakers:
- Adam Mills, Head of Insight, Loyalty & Strategy, The Wine Society
- Ian Irving, Lead SEO & A*O Specialist, BBC
- Charlotte Fleming Flemming, Senior Marketing Manager, Prime Time Beers
- Aadil Mukhtar, Head of Marketing - Growth & Technology, United Rugby Championship
- Lucy Norman, Product Lead for Martech, Adtech and Data, The Very Group
- Anne Lathouwers Lathowers, Head of Growth Marketing & Communication, E.ON One, E.ON
- Karla Hernández Zaldívar, Global Social Media Insights Manager, Industry Expert

Register to attend: https://vibemartechfest.com/manchester/agenda/

What’s the one shift you’re betting on? Let us know in the comments.

Big ideas, bold conversations - here’s what’s coming up at Manchester!David Raab at CDP Institute on Marketing Evoluti...
24/06/2025

Big ideas, bold conversations - here’s what’s coming up at Manchester!

David Raab at CDP Institute on Marketing Evolution - What Does the Future Hold?
Hannah Bourne at Penguin Random House on Can Heritage Brands Still Lead in the 21st Century?

Luis Clark at monday.com on Data-Driven Success

Joe Stapleton CIPP/E at OneTrust on Increasing Marketing Performances with Permissioned Customer Data

Emma R Verhagen at Unilever on AI Marketing Strategies and Solutions that Drive Real ROI

Karla Hernández Zaldívar on The ROI of Influence: Metrics that Matter

Don't miss your chance to be part of the conversation.

10 July, 2025 | The Edwardian, Manchester

Register to attend: https://vibemartechfest.com/manchester/

29/05/2025

"What’s the one marketing buzzword you’re tired of hearing?"

We asked this question to attendees at hashtag Dubai, and the answers were equal parts honest and hilarious.

From jargon fatigue to trend overload, this byte from our rapid-fire series captures what marketers are ready to leave behind, and why plain talk still reigns supreme.

Watch the video and see if your least favorite buzzword made the cut.

Got a buzzword you wish would disappear? Let us know in the comments.

More unfiltered takes from the floor coming soon. Follow this space to stay updated.

23/05/2025

"What's the one martech tool you simply cannot live without?"

We asked our attendees at Dubai, and the responses were a masterclass in modern marketing - from AI-powered platforms to creative powerhouses.

Watch this byte from our rapid-fire video series to find out which tools are powering performance, personalisation, and precision for today’s marketers.

Got a go-to tool in your stack? Drop it in the comments - we’re always curious about what’s driving results across the industry.

We’ve got more bytes coming soon. Follow this space to stay updated.

Know more: https://vibemartechfest.com/?utm_source=facebook&utm_medium=videobyte2

Featured tools:
Mid - Journey AI | Google Ads | HubSpot | Adobe | Google Analytics | Braze | Intelligence Node | AppsFlyer | Canva

29/04/2025

Vibe Marketing Tech Fest: Where martech's brightest minds converge!

Hear from Mayannk Bharrgava, Lead Digital Marketing at Century Financial on why is unmissable.

Join us at VMF Manchester, powered by Martechvibe , on 10 July, 2025, for a day of powerful insights, real-world case studies, and future-focused conversations on AI, data, and customer engagement.

Know more: https://vibemartechfest.com/manchester?utm_source=zoho&utm_medium=sponsoremail

What do all leading brands have in common? They’re setting the bar high for what great marketing looks like—and they bro...
24/04/2025

What do all leading brands have in common? They’re setting the bar high for what great marketing looks like—and they brought their A-game to Dubai 2025.

Marwen Ben Messaoud, Director of Growth - MEA & South Asia at Spotify, broke down how the streaming giant has turned personalisation into pure profit.

Hitesh Malhotra, Marketing Head at 6thStreet.com, shared how AI is reshaping the future of retail marketing.

Jimmy Chamata, Head of Marketing & PR at Kia Middle East & Africa, took us behind the scenes of KIA’s emotionally charged ‘Cycle of Life’ campaign.

Oleh Nesterenko, Chief Marketing Officer at Storytel, tackled the complexities of multi-touch attribution—helping marketers make every dollar count.

Tahir Kheshgi, Director of Digital at Home of Performance, unpacked the power of integrated social media, influencer collaborations, and strategic content ex*****on in shaping demand.

Kara Moddemann, VP, Growth & Marketing at The Luxury Closet, explored how AI is redefining the future of search and interaction in luxury e-commerce.

Thanks to all our speakers and delegates for making the 2025 edition of VMF Dubai a roaring success!

Next stop  ➡ Manchester – 10 July 2025.

A glance at what’s happening at the stage! Hugh Kimber - General Manager | Bloomreach delivered a tech talk on buildin...
24/04/2025

A glance at what’s happening at the stage!

Hugh Kimber - General Manager | Bloomreach delivered a tech talk on building AI-ready organisations for seamless personalisation at scale.

Sohail Nawaz MBE - Head of Retail Media | Landmark Group spoke on how Retail Media Networks (RMNs) are redefining advertising with first-party data.

David Egerton - Chief Digital Officer | McGettigan’s presented how McGettigan’s uses data to personalise hospitality for the community.

Taylor Dickson - Senior Research Consultant | Brandwatch spoke about finding competitive advantage through social presence.

A panel discussion on RMNs focused on how non-retail brands, too, can tap into high-intent audiences to drive measurable results, with experts on stage:

Harish Pandey - Head of Revenues, Retail Media | Landmark Group
Mitin Chakraborty - Head of Marketing | Babyshop, Landmark Group
Oliver White - Group Executive Director Commerce (Middle East & Asia) | MCN | Middle East Communications Network
Rajesh Verma - General Manager, Middle East | Epsilon
Tayab Hasan - General Manager of Ads | Careem on stage.

More riveting sessions are on the way. Stay tuned!

Day 2 of is underway — and the momentum shows no signs of slowing down! The big talks everyone tuned into: purpose-dri...
24/04/2025

Day 2 of is underway — and the momentum shows no signs of slowing down!

The big talks everyone tuned into: purpose-driven engagement, the future of martech in the Middle East, sustained engagement, fragmented data to focused revenue, and the struggle with hyper-personalisation.

Thanks to our speakers:

📌Olena Lemeshko  - Vice President, Brand & Customer Experience | Starbucks MENA, Alshaya Group
📌Subra Krishnan - Co-Founder and Chief Executive Officer | Lemnisk
📌Aleksandar Derbogosijan - Creative Director & Brand Architect | instashop
📌Aditya Mujumdar - Digital Marketing Manager | Dubai World Trade Centre
📌Anupama Gupta - Director of CRM & Loyalty | ADCOOP.COM
📌Kunal Badiani - Regional Vice President - Growth & Strategy | MoEngage
📌Sriniwas Sharma - Assistant General Manager - Growth | Aster Pharmacy
📌Mustafa Bohra - Associate Director - Martech and Analytics | Careem
📌Pravin K. - Global Head of Digital & Ecommerce | Dabur International Ltd
📌Santadip Roy - Regional Managing Director | Magna MENA

We are gearing up for an exciting line-up ahead. Stay tuned for more!

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Dubai

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