02/09/2025
INEOS Grenadier Hits 1,000 Deliveries in the Middle East, Launches Regional HQ in Dubai
Dubai, UAE – INEOS Automotive has officially delivered its 1,000th Grenadier in the Middle East, marking a major milestone for the rugged 4X4 as it continues to gain momentum across the region.
From desert dunes to urban streets, the Grenadier has found a loyal following among adventurers, off-road enthusiasts, and professionals who demand durability and performance, the company said in a statement.
Building on this success, INEOS Automotive is strengthening its regional presence with the launch of a new Middle East headquarters in Dubai.
The operation will be led by newly appointed Head of Region, Dan Balmer, and will serve as the base for further expansion across the GCC and into key Middle Eastern and African markets.
“The 1,000th Grenadier delivery signifies that drivers across the region are embracing what we’ve built,” said Lynn Calder, CEO of INEOS Automotive.
“We’re backing that enthusiasm with serious investment: a new regional HQ, a growing team, and an exciting leader in Dan Balmer, who’s ready to take things to the next level.”
