14/08/2026
For UFC fans around the world, all eyes were on Abu Dhabi, which recently hosted UFC Abu Dhabi Fight Night and we were at the heart of its story-telling for one of the biggest and recognised global sports brands.
Our role extended beyond just Fight Night, positioning the event within a broader narrative of Abu Dhabi's growing stature on the global sports and entertainment stage.
From more than 1,400 pieces of coverage spanning 57 countries with coverage across WAM, The National, What's On, Time Out, Gulf News, Arab News, Al Khaleej and Al Etihad, the city became a global conversation within the MMA ecosystem, reinforcing Abu Dhabi's position as a world-class sports destination.
Bring on the next UFC event this October...