12/04/2026
AI is not working for you because you're prompting wrongly.
That's it. That's the whole problem. Not the tool. Not your laptop. Not the model. You.
Most people open ChatGPT or Claude, type something like "write me a business plan" and then complain that the output is generic.
Of course it's generic. You gave it nothing to work with.
You can't walk into a tailor, say "make me clothes," and expect a perfect fit. The tailor needs measurements. AI needs the same.
Let me introduce you to the CRAFT framework. Five letters that will change how you talk to AI forever.
C is for Context. Tell the AI who you are and what your situation is. Not just the task. The background.
R is for Role. Tell the AI who it should pretend to be. An expert. A coach. A marketer. Give it a hat to wear.
A is for Action. Be specific about what you want it to do. Write. Analyze. Summarize. Create. Don't be vague.
F is for Format. Tell it how you want the output. A list? A table? A blog post? A tweet? Specify.
T is for Tone. How should it sound? Professional? Playful? Aggressive? Calm ? Tell it.
Now let me show you this in action with a local example.
Bad prompt. "Write me a Facebook ad for my salon."
That's what most people write. And they get garbage.
Good prompt using CRAFT.
"I run a professional page called SABI Road. I’m a digital creator and I also do a motivational and inspirational blog post for people who are building up their career from a humble beginning,just to guide them in the right path (Context) Act as a senior facebook coach copywriter with 10yrs of experience starting from a humble beginning (Role) Write me three Facebook motivational blog post for people who are building up from humble beginning (Action) Each post should be under 150 words, with a strong hook in the first line, three body sentences and a clear call-to-action. (Format) Use a warm, confident, slightly African tone that speaks directly to busy working adult that are intentional about their growth..
Read that prompt again. Then ask yourself, "if I was a copywriter and a client gave me this brief, could I write good blog posts?" Yes. Of course you could. Because everything you need is there.
That's the difference between AI working for you and AI wasting your time. You're not asking better questions. You're not giving it context. You're treating it like Google when you should be treating it like an employee.
Try CRAFT on your next prompt. Context. Role. Action. Format. Tone. Watch what happens.
The tool was never the problem. The way you talk to it was.
Potential 🖊️ ゚ ゚viralシfypシ゚