12/05/2025
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Depending on how active you are creating content on Facebook and how many followers you have, a single Facebook post can reach thousands of people in just a few hours. Whether you’re an individual content creator, a business, or a social media influencer, that’s a lot of eyes on your content, which gives it a great chance of going viral on Facebook!
“Going viral” is generally interpreted as getting a large amount of views very rapidly, usually within a 24-48 hour period max. The amount of views to hit virality varies depending on the platform.
For small accounts, a post might be considered viral if it snags around 10,000 or more likes or shares. For larger accounts or brands, viral status is often linked to widespread reach and trending status in the millions. But hitting between 25,000-50,000 views is definitely a Big Deal in the virality department, and anything over 100,000 is pretty golden.
Having a Facebook post go viral is a tangible opportunity that can propel your content to high levels of engagement, giving you the chance to rapidly boost your account and grow your audience by taking advantage of that sudden virality and visibility.
So let’s get into it! We’ll look at what makes a Facebook post go viral, how you can increase your chances at virality, and the steps you can take to make your content stand out on social media, get noticed, and get more followers. We’ve also got some tips for how you can use tools like Fourthwall to amplify your social media efforts, connecting your Facebook fans to your other socials, keeping those Facebook algorithms on your side, and even getting your some extra revenue through your custom Fourthwall merch line!
What is a Viral Facebook Post?
Facebook is one of the oldest social media platforms still in operation, and has a reputation as the “older” social network. Teens and Gen Z do use Facebook far less than the other socials (according to data from SproutSocial and other sources.) But Facebook can still be a great way to reach the slightly older Millennial and Gen X audience demographics that may have more disposable income, which can definitely benefit your business or brand.
A viral Facebook post is a shareable one; one that spreads rapidly throughout the Facebook network, generating significant engagement, shares, and interactions beyond your initial existing Facebook audience. The key metrics that define a viral post are likes, shares, comments, and views. So when a Facebook post goes viral, it typically sees exponential growth in these metrics; may trend across Facebook; and may even get your content shared to external sites, pushing your social media reach even farther.
Several factors can contribute to a post going viral:
Relatability: Facebook content that resonates with your target audience on an emotional or personal level can easily go viral, bringing back sentiments or memories that are relatable.
Shareability: Posts that users feel compelled to share with their friends or followers often have a much better chance of going viral through sheer numbers; Facebook's algorithm definitely likes to see lots of shares!
Wholesomeness: PG-rated humor or memes, surprise elements, and heartwarming content tend to get more engagement and comments, and are shareable between older and younger age groups.
Relevance: Posts tied to trending topics or current events (most effectively by using hashtags) often see better performance, as people are often drawn to sharing posts that reflect what’s going on around them.
6 Strategies to Help Make Your Posts Go Viral
Going viral may partially be a matter of luck, and appealing to Facebook's algorithm - but increasing your chances of going viral is a combination of good content, strategy, timing, and engagement. Here are six pro tips to increase your chances of creating viral Facebook posts:
1. Create High Quality Content That People Want to Share
One of the most powerful ways to make your Facebook post go viral is by tapping into universal emotions, shared experiences, or impactful moments. People are more likely to engage with and share content that feels familiar, makes them laugh, is heartwarming, or is otherwise relatable.
Posts with high quality images and engaging videos often perform better because they literally stand out visually in the Facebook feed, catching the eye of users as they scroll through their feeds. Videos are highly shareable, and Facebook’s algorithm often favors video content. Use vibrant, attention-grabbing images and well edited video clips for your posts that evoke emotion.
Nostalgia and humor are two other types of posts that are particularly effective on Facebook. Nostalgic posts that remind your audience of past experiences can really generate engagement, especially when it comes to generational references (for example, throwback posts to the ‘90s.)
Funny memes, topical jokes, or witty comments on current events are other types of humor posts that often gain traction on Facebook; good humor can encourage audiences to share posts and tag their friends.
2. Be Trendy By Staying on Top of Current Topics and Events
When you create content relating to trending topics or current events, it has the potential to attract more attention, as people are actively searching for posts around these subjects. Align your content with popular hashtags or news stories to can boost your visibility, and create your own original takes on these topics/events to really stand out.
Holidays, viral news events, pop culture and entertainment moments - all of these can be utilized to create content, ensuring, of course, that the topics are relevant to your own voice and your brand. Keep an eye on trending hashtags on Facebook, and incorporate them into your posts, further tying your content to these topics. And be sure to add relevant hashtags to help people find your posts.
3. Collaborate with Influencers or Popular Pages
Teaming up with influencers or popular pages can help extend the reach of your posts and content. Facebook influencers with larger followings can help amplify your message, increasing the chances of your post reaching a larger audience.
Find influencers and brands that relate well to your own brand and niche, and contact them to propose a collaborative post or content exchange. You could collaborate IRL (in real life) on a video or image post; ask for shoutouts and reposts in exchange for sharing their content or product; or exchange post shares so you can introduce your pages and content to each others’ audience.
4. Engage with Your Audience
One of the best ways to court virality is to actively engage with your target audience, to really get your comments section moving! Reply to your followers’ and friends’ comments, start conversations, comment on other creators' content, and show appreciation for your followers’ interactions. The more engaged your audience feels, and the more you reply to them, the more likely they are to share your content. Learning about your audience can help you better connect with them - Facebook IQ is one tool you can utilize (at a cost) to learn more about your Facebook viewers.
