15/04/2025
Health bars and power ups: The 'freaky and unpleasant' world when video games leak into the physical realm
The term Game Transfer Phenomenon, or GTP, was first coined by Angelica Ortiz de Gortari, a psychologist at the University of Bergen in Norway. She first proposed the concept a decade ago while working on her doctoral thesis under the supervision of Mark Griffiths, head of Nottingham Trent University's International Gaming Research Unit. Ortiz de Gortari was motivated by her own experience of GTP. One day, she was walking around her local supermarket and realised that she was imagining peering at products on the shelves through a rifle scope.
But what exactly is GTP? Ortiz de Gortari suggests that one could compare it to potentially more common experiences such as ear-worms, in which you spend days trying to get a catchy song out of your head. Or when images from a television show you binge-watched keep popping up in your mind's eye. With GTP, though, the intensity is arguably dialled up, says Ortiz de Gortari. Not least because gaming activates brain areas associated with control inhibition – the ability, or not, to control one's thoughts and behaviour rather than acting on impulse. This can also occur while passively watching television, but to a lesser degree than while gaming.
