Auroara

We at AUROARA offer you sales-driven branding services tailored for your brand. 💪

25/04/2023

A tagline helps highlight a company’s brand to the public. The most important aspect of a tagline is to ensure that it is memorable. That's exactly what Walmart did. By changing the tagline, a positive perspective was built on the company's reputation for offering merchandise at cheap prices and suggested that buying items at low prices will help improve customers' lifestyles.

21/04/2023

The ultimate goal of any PPC campaign is to get qualified users to come to your website and perform a desired action (e.g., make a purchase, fill out a lead or contact form, download a spec sheet).

CTR is the first step in the process of improving your ad’s relevancy and generating those desired actions.

20/04/2023

Would you buy a Rolex at the roadside?

Mumbai, February 2023. There it is. An absolute DREAMWATCH, a Rolex Daytona with Panda Dial. But not as you might think in the well-lit window of an officially licensed Rolex boutique. No! On the roadside on a towel laid out next to numerous other models that ... would they be real ... would certainly go into the millions. But come on ... 100 years warranty ... "original" plastic box and a handwritten certificate of authenticity are also there. And that for ONLY 4,000 rupees, the equivalent of about 45€. An absolute bargain, if you consider that the original costs just under 15,000€ and on the grey market a multiple.
So let's get back to my question. Would you buy a Rolex at the roadside? ... no? Me neither!
If you want to sell QUALITY, you can't expect to land the big fish with your "street stall". Your IMAGE, your APPEARANCE, and your brand must be "aligned" with the values of your target audience. Especially with high-priced products and services, the emotional buying decision is much more important than the rational one. You have to build trust, from the first impression and in the best case convince already there!
My favourite excuse: "I have a website anyway!", "Customers trust me because I am!" or even "Branding is just a matter of taste but doesn't bring me more business!" ...
Well. The clock on the side of the road looked a hell of a lot like the original, too. And hey. The Fake Louis bag will surely do next time.
We're talking about small details that make the difference in the end whether someone builds trust or not. Whether someone buys or not. HIGH TICKET buyers know the difference. And if YOU don't know, you are most likely not a HIGH TICKET buyer yourself - and how would you ever know what makes this target group tick?
Your IMAGE, your BRANDING is by far the most important aspect of your business or personal brand, as it ultimately determines whether a person will buy from you, or not. Effective & good branding helps you attract potential customers, retain current ones, and most importantly, FINALLY get the prices you've been wanting for years.
How important will branding be for you in 2023?
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18/04/2023

Building a positive brand perception means consumers are likelier to choose your business over a competitor. It also means they’re likely to bring new customers to your business since 60% of customers will refer friends and family to their favourite brands.

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14/04/2023

The bandwagon effect tells us that the more a belief or idea has been adopted by more people within a group, the more the individual adoption of that idea might increase within the same group. There have been various brands that have adopted this strategy and attained success.

13/04/2023

The whole appeal behind free lies in the principle of reciprocity- where one party feels obliged to return the favour bestowed on them by complying with the other. According to Ariely, reciprocity is an extremely strong instinct. So, when a brand does something for its customers, they feel strongly obliged to do something for them in return.
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12/04/2023

There are certain tactics that stand the test of time and make your campaign immemorial. An experienced branding agency will help you use techniques that will you in everyday stay ahead of the curve.
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11/04/2023

There are instances when viral marketing may not be the right approach for your brand at a given point in time. In addition, it is possible to trend on social media because people dislike the content, meaning that marketers using viral marketing strategies must be careful.

An agency with expertise in all forms of marketing strategies will understand the current trends and create campaigns that are heartwarming, quirky and well....go viral ❤️

10/04/2023

A strong branding strategy can help create an emotional connection with current and potential customers, engage stakeholders, differentiate your services or products from competitors, and increase overall brand awareness.

The American Red Cross had a perfect strategy to emotionally connect and stimulate their target audience to action making their campaign a success!

07/04/2023

Always remember that your focus mostly determines your reality. Staying true to your marketing goals and not deterring from the path due to flashy trends which will not help you is essentially the best way for your brand to convert all its marketing campaigns into money-making initiatives.
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06/04/2023

Do you really need a personal brand ... ?! 🧐

06/04/2023

BRANDING VS. MARKETING 🥊
(The endless Debate)

Branding is the story, marketing is the storyteller.

Branding writes the rules, marketing plays the game.

Branding is long-term, and marketing is short/medium-term.

Branding is strategic, marketing is tactical.

Branding is the lens, marketing is the trigger.

Branding writes the script, marketing plays the role.

Branding is ying, marketing is yang.

How do you see the difference between branding and marketing?

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Salzburg

Telefon

+43662285000

Webseite

http://auroara.com/

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