Fashion.at

29/07/2025

Trendletter 29-July-2025 - https://mailchi.mp/8ecd657dbe6b/trendletter-29-july-2025
From Vienna’s food waste dye lab to sustainable Wiesn outfits, the latest trends blend style and conscience. Plus, test your fashion history knowledge with our EU–USA quiz.

Discover the latest in Austrian fashion, beauty, and culture. Your source for exclusive insights and trends.

28/07/2025

Threads Across Continents: A Fashion History Quiz on EU–USA Style Legacy
Test your knowledge of fashion's iconic milestones—from denim to design revolutions. How well do you know the intertwined legacy of Europe and the USA? 🧵👗🇺🇸🇪🇺

Image: From casual denim and sneakers in the USA to chic trench coats and tailored suits in Europe, fashion tells a story of cultural identity. This image highlights some of the iconic styles associated with these two fashion powerhouses. Do you know which region influenced which trends? Take our quiz to test your knowledge on how the USA and Europe have shaped fashion history. Photo: © Fashion.at generated with Imagen, Google AI Studio

A quiz exploring how Europe and the USA shaped fashion history—from blue jeans to scarves, bags, sneakers, and iconic headwear.

27/07/2025

Wiesn Style with Substance: Sustainability Woven into Tradition
Conscious style meets Bavarian tradition: this year's Wiesn outfits show how sustainability is woven into Tracht.

Image: A man and a woman are dressed in trachten from the Felicitas & Hans Fall/Winter 2025 collection. They stand side-by-side in front of industrial shelves stocked with rolls of fabric. The man wears a traditional-style vest made from a floral-patterned jacquard fabric over a crisp white shirt, paired with embroidered lederhosen. The woman, on the right, wears the 'Danita Dirndl' from the same collection. Her outfit consists of a marine blue corduroy bodice over a classic white blouse. The dirndl apron is made from the same floral-patterned jacquard fabric as the man's vest, creating a coordinated look.

Photo: © Michael Groessinger

Wiesn style evolves with sustainability: how natural textiles and mindful production shape modern Tracht for Oktoberfest, without losing tradition.

26/07/2025

Circularity in Fashion: Intent Grows, But Ex*****on Still Trails
Brands want to go circular, but ex*****on lags. The Circular Fashion Index 2025 explains why—and how leaders like Chanel and others are changing the game.

Image: This symbolic AI-generated picture illustrates several principles of a circular economy. A large, dark teal arrow curves in a continuous circle, representing the ongoing lifecycle of materials. Inside this circle, two sets of smaller arrows in shades of green and teal depict different economic flows. On the left, arrows labeled DESIGN, PRODUCTION, REUSE, and CONSUMPTION point from left to right, indicating the initial stages of a product's life. On the right, the flow becomes more complex. An arrow for CONSUMPTION points inward, while a prominent arrow for REPAIR points back to the left, suggesting a return into the usage cycle. Below it, an arrow for NEW MATERIALS points outward to the right, signifying the introduction of virgin resources when necessary. The overall image visualizes a system designed to minimize waste and maximize the use of resources, contrasting with a traditional linear model. Photo: © Fashion.at generated with Imagen, Google AI Studio

Kearney’s Circular Fashion Index 2025 shows brands make progress in circularity, but scalability and integration remain major hurdles.

24/07/2025

Still Time for Biedermeier: A Glimpse into 19th-Century Aesthetics at the Leopold Museum
A few days left to visit 'Biedermeier – The Rise of an Era' at Leopold Museum Vienna. Art, machines, swatch boards, garments, silk trade — and thoughts on what's missing.

Image: Exhibition view of 'Biedermeier – The Rise of an Era' at the Leopold Museum, Vienna. The photo shows four original garments from the Biedermeier period, displayed in a minimalist setting. © Leopold Museum, Vienna, Photo: Leni Deinhardstein

A visit to the Biedermeier exhibition at Vienna’s Leopold Museum reveals cultural shifts, art, and fashion of the 19th century — open until July 27.

24/07/2025

Trendletter 23-July-2025 - From Carinthian biker shirts to Salzburg’s stylish Schick fair and Mexican textile traditions, dive into this week’s trends.

Trendletter 23-July-2025: Unique biker shirts, Salzburg's style fair, Mexican textile art, e-scooter rules, and euro banknote redesign in focus.

23/07/2025

Trendletter 23-July-2025 - https://mailchi.mp/f801d3e21522/trendletter-23-july-2025
From Carinthian biker shirts to Salzburg’s stylish Schick fair and Mexican textile traditions, dive into this week’s trends.

22/07/2025

Threads of Heritage: Mexican Textile Art at Weltmuseum Wien
From Oaxaca to Vienna: How traditional Mexican dyeing techniques and fashion meet at Weltmuseum Wien this fall.

Image: Victoria Villaseñor, a weaver from the community of San Mateo del Mar, works on a traditional backstrap loom. Her craft is part of the vibrant textile revival in Mexico showcased in the exhibition 'The Colours of the Earth. Modern Textile Art in Mexico' (opening October 22, 2025) at the Weltmuseum Wien. Photo: © Carlos Barrera Reyes

Textile art from Mexico is the focus of a new exhibition at the Weltmuseum Wien, highlighting natural dyeing and Indigenous traditions.

21/07/2025

Vienna Calls for Federal Reform: E-Mopeds and E-Scooters Face New Traffic Rules
Too fast, too heavy, and often uninsured: Vienna wants e-mopeds off the bike lanes—the ball is now with the federal government.



Image: This symbolic AI-generated picture shows a group of people using various forms of urban transportation. In the foreground, individuals on electric scooters, e-mopeds, and a bicycle share the road with pedestrians at a crosswalk. Photo: © Fashion.at generated with Imagen, Google AI Studio

Vienna demands federal reform to remove dangerous e-mopeds from bike lanes—supported by officials, traffic experts, and the majority of the public.

20/07/2025

Salzburg's Summer of Style: New Trade Fair 'Schick' Returns to Brandboxx with Curated Programme
Salzburg balances stage and style: After February's debut, the Schick trade fair returns with top brands and a live act by Laura Bilgeri.

Images, from left to right: Singer Laura Bilgeri, who will perform live, adds a cultural highlight to the business event. Photo: © Ernst Hefter. Right: Katharina Krassnitzer, Markus Oberhamberger, and Elisabeth Kreuzberger from Brandboxx Salzburg present the curated fashion trade fair 'Schick'. Photo: © studiosoco – Christina Faullend / Brandboxx Salzburg.

The second edition of the trade fair Schick returns to Salzburg this August with a curated mix of fashion, shoes, and accessories.

19/07/2025

Call to Reimagine Euro Banknotes: Motifs include Austrian Peace Advocate Bertha von Suttner, Beethoven, Storks, and Europe's Rivers
Deadline 18 Aug: the ECB is crowdsourcing the look of future euro cash. From bridges to birds—or maybe Beethoven? Find out how the redesign works.

Image: This symbolic, AI-generated image shows a female designer focused on creating banknote motifs at her computer in a bright office. To her left, a large inspiration board displays various reference images, including historical portraits, bird illustrations, landscapes, and AI-generated Euro banknotes. Photo: © Fashion.at generated with Imagen, Google AI Studio

EU designers have until 18 Aug 2025 to apply for the ECB contest to shape new euro notes inspired by 'European culture' or 'Rivers and birds'.

18/07/2025

Collectible Culture on Cotton: Faaker See's 2025 Biker Shirt Debuts
Not your average lake souvenir: Faaker See's 2025 biker shirt stands out with a bold graphic, Carinthian symbolism, and a presenting biker duo.



Image: Anita Wagner and Alexander Knapp stand beside a Harley-Davidson motorcycle on the shore of Lake Faak (Faaker See). Both wear the 2025 Official Faaker See Biker Shirt, designed by Alexander Kofler. The black shirts feature a bold eagle motif with regional symbols. Anita Wagner appears in denim shorts and lace-up boots; Alexander Knapp is dressed in jeans and sunglasses, leaning casually against the bike. Behind them, turquoise water, distant mountain silhouettes, and a cloudy sky complete the scenic Carinthian backdrop.

Photo: © Krammer / Magneto CPA

Each summer, Faaker See unveils a limited-edition biker shirt. The 2025 design by Alexander Kofler launches ahead of European Bike Week.