13/07/2026
Beauty content has been my job for almost 12 years now, and there are some things I’ve learned:
Don’t trust a 30-second review. A foundation can look flawless for 5 minutes. What I’m curious about is how does it look after 10 hours, in the heat, after lunch, on different skin types?
Even luxury formulas don’t work for everyone. Not because luxury market tries to fool us all, it’s just impossible. Different skin pH, lifestyle, skincare routine, skin type etc. too many variables to predict similar stellar outcome for everyone. There is no “one specific ‘insert brand name’ product everyone needs”.
Stay curious, I’ve seen so many formulas change. What we now have in cream eyeshadows, lip tints, concealers - phew, felt impossible in 2014. Techniques improve, new research comes out. Old patents expire and you really can get something you only could find for 100€+ in your drugstore.
Beauty isn’t just makeup, it’s an entire ecosystem…. yes, it’s also a huge industry.
I genuinely enjoy testing new products, but my goal isn’t to convince you to buy more. It’s to spend the time (and often the money) testing things so you don’t have to.
If I can save you one bad purchase (or help you find one product you will love) that’s a good day at work 🤍
Pics of my latest YouTube video about makeup that stays at +35C and even survives a pool party - link in bio xx