19/05/2026
A little update on what’s been happening behind the scenes lately 🤎
I feel like I’ve quietly been rebuilding my business without properly talking about it…
The Social Artist was a huge part of my journey, but over time I realised I wanted to create something that felt more aligned with where I’m heading creatively. Something simpler, more intentional and more personal.
So… By Vela was born.
This rebrand has been filled with changing logos 500 times, moodboards, second guessing myself and trying to build a brand that genuinely feels like me.
I still don’t have every answer yet, but I think people connect more with the process now, not just the polished end result.
So this is me properly documenting the journey… the branding, content creation, business growth, creative direction, product ideas and everything in between.
Welcome to By Vela.
Adelaide content creator | branding inspiration | beauty business marketing | personal branding | creative business journey
