The Connected TV Marketing Association (CTVMA)

The Connected TV Marketing Association (CTVMA) The global industry trade body of the AM&E sector The CTVMA is the global industry trade body of the advertising, media and entertainment sector.

It was designed to bring together and benefit a broad spectrum of CEMs, operators, ad networks and organizations from the advertising, media, broadcasting, programming and entertainment industries.The CTVMA strives to promote and grow new commercial business opportunities on Connected TV platforms to the wider industry audience.We aim to do so with a combination of endeavors involving education an

d research, events and networking, as well as advisory and oversight. This year marks a turning point in the history of television. Not only in terms of device proliferation, IPTV and Social TV, but because the very nature of television itself has now fundamentally altered control of both the business of entertainment, as well as the business of advertising. It therefore poses to an industry, a unique set of challenges and host of opportunities for incumbents and new players alike, to come together in an open industry forum of debate with fresh ideas, to set out new standards, and to consult widely on an open industry terms of reference. That is why the Connected TV Marketing Association has been formulated these past few months, in recognition of an old industry, about to be born anew. The CTVMA strives to promote and grow new commercial business opportunities on Connected TV platforms to the wider industry audience. The CTVMA is an international body with members throughout Europe, Australia, Asia and the US. The CTVMA encompasses members spanning the world’s leading CEM brands, broadcasters, ad networks, studios, producers, advertising agencies, media buyers, publishers, games and music industries. The CTVMA operates on a global basis. Our country presidents set the policy and initiatives for their specific countries. Regional leaders allow for a true local presence to be extended to all levels of membership and help orchestrate initiatives with a variety of their City representatives. The most widespread initiatives of the CTVMA at large are also organized and governed into committees who set about creating and maintaining best practices for their specific areas. Including education/evangelism, research, events/networking, oversight/advisory, and membership outreach. Follow our LinkedIn Page: www.linkedin.com/company/2653254

Join our Linkedin Group: www.linkedin.com/groups/4214206/

Follow us on Twitter: www.twitter.com/ctvma

17/06/2025

Join before June 30 to receive a special membership discount mention our hashtag to receive the special 15% discount code! 🌴

25/05/2025

The Stream On Awards 2025 celebrates the best in CTV Advertising creatives, streaming originals call for entries ctvma.org.au/awards 🏆

29/04/2025

Welcome to our newest members V.S. Limex Broadcast Systems and partners NHK WORLD JAPAN and FRANCE 24! 📺

www.limexltd.com

This year connected TV and streaming are undergoing a series of significant changes, driven by advancements in six new t...
05/02/2025

This year connected TV and streaming are undergoing a series of significant changes, driven by advancements in six new technology trends

Technological Innovation in Smart TV Trends Forecast Get link Facebook X Pinterest Email Other Apps - January 12, 2025  In 2025, the TV and streaming industry is undergoing a series of significant changes, driven by advancements in technology, evolving consumer preferences, and strategic shifts by ...

Our 2024 Global Smart TV Operating System (OS) Market Share Rankings have been announced
12/06/2024

Our 2024 Global Smart TV Operating System (OS) Market Share Rankings have been announced

The Connected TV Marketing Association says Tizen controls 13% of the 120 million smart TVs that will be sold globally this year vs. 7.8% for VIDAA

29/04/2024

The business wrap with AI's Jessica Swain. Every month, Jess will deliver the video wrap on global streaming and connected TV🎙️

Join us for a game-changing event that's set to reshape FTV Ads! The Connected TV Advertising Forum 2024 – your gateway ...
16/04/2024

Join us for a game-changing event that's set to reshape FTV Ads! The Connected TV Advertising Forum 2024 – your gateway to the forefront of innovation in CTV! 🎯🚀

Connected TV Advertising Forum 2024 Get link Facebook Twitter Pinterest Email Other Apps - April 08, 2024  AD FORUM 24 The Connected TV Advertising Forum 2024 brings together the world's leading CTV marketers, innovators, and ad professionals. Set against the stunning backdrop of Barangaroo Sydney,...

The Future Of TV podcast with James Grant Hay on Nine's Talking Media with Nine CMO Liana Dubois and Digital Director Ni...
04/03/2024

The Future Of TV podcast with James Grant Hay on Nine's Talking Media with Nine CMO Liana Dubois and Digital Director Nick Young 🎙️

Nine’s Liana Dubois and Nick Young with Chairman of Connected TV Marketing Association, James Grant Hay, discuss the ever-changing TV landscape including divergence and convergence, the role of broadcast linear, BVOD, SVOD and FAST channels that are all key elements in the Future of TV and opportu...

Subscribe to CTV trade and investment insights and receive 10% off your EOFY company team membership! 🚀
13/06/2023

Subscribe to CTV trade and investment insights and receive 10% off your EOFY company team membership! 🚀

Welcome to our first monthly Newsletter! In the coming weeks, you'll begin to see new changes to our branding and some corporate announcements as part of our international expansion, including our first capital raising. These are important changes to formulate a united industry policy framework that

2023 promises a landmark year for ad-supported streaming and CTV with the opportunity of increased growth and higher ret...
09/01/2023

2023 promises a landmark year for ad-supported streaming and CTV with the opportunity of increased growth and higher returns for investors

Netflix and Disney were responsible for a buzzy year in advertising.

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