Social Mission

26/08/2024

According to a 2020 study by Accenture 62% of consumers want companies to take a stand on relevant social and environmental issues.

09/07/2024

Creating SEO friendly blog headings isn’t just about climbing search engine rankings - it’s a strategic booster for your PR efforts!

Let’s dive into why this matters and how it can elevate your brand’s visibility and authority.

12 Tips to Craft Blog Headings that Shine Bright:

Sprinkle in Keywords: For example, if your blog post is about AI in public relations, use “AI in PR: Unleashing the Future” in your heading.

Clear and Snappy: Cut the fluff and get straight to the point.
Formulas for Success: Stir things up with headline formulas that pack a punch. Try “The Ultimate Guide to...” or “X Pro Tips for...” to reel ‘em in.

Power-Up with Words: Make your headings pop with words like “essential,” “best”, “free” “must-read,” or “ultimate.” Who can resist clicking on “Must-Read Insights on AI in PR”?
Match Made in Search Heaven: Pair your headings with what your audience is searching for.

Short, Sweet, and Clickable: Keep it under 60 characters for that perfect, punchy headline
Use Numbers: Numbers make everything better. “5 Killer Tips for AI in PR”

Create a sense of urgency: Stir up some FOMO with phrases like “Don’t Miss Out” or “Get Ahead with...” or “Must Read” or “Before You..”

Optimise for Social Sharing:

No Clickbait, Just Truth: Keep it real—your heading should be a teaser, not a trick.

Use H1 Tags Appropriately: Stick your main title in an H1 tag to tell search engines, “This is the one!” SEO magic, unlocked.

Test, Tweak, Triumph: Don’t set it and forget it. Use tools like Google Analytics and A/B testing to see which headings perform best and refine

25/06/2024

When asked to reveal her beauty secrets, actress Audrey Hepburn wrote this poem, which was read at her funeral:

To have attractive lips, speak words of kindness.

To have beautiful eyes, look at what beautiful people have in them.

To stay lean, share your meals with those who are hungry.

To have good hair, let a child pass his hand every day.

To be well maintained, walk knowing that you are never alone, because those who love you and have loved you accompany you.

People, more than objects, need to be repaired, pampered, cheered and saved: never reject anyone.

Think about it: If you ever need a supportive hand, you’ll find one at the end of each arm.

As you grow older, you will realize that you have two hands, one to help yourself, the other to help those in need.

The beauty of a woman is not in the clothes she wears, her face or the way she fixes her hair. The beauty of a woman is seen in her eyes, because it is the open door in her heart, the source of her love.

💭 the beauty of a woman is not in her makeup, but in the true beauty of her soul. This is the tenderness he gives, the love, the passion he expresses.

The beauty of a woman develops with age.

24/03/2024

🔮 Is Your Business a Reflection of Who You Are? 💼

Today I rode to one of my favourite all time places - a second home really!!! Marrickville Organic Markets❤️

I love that each vendor and each product has a story of sustainability and community I also love that is supports local farmers and eco friendly practices. I also love that my purpose-driven PR agency is a reflection of who I am as a person.

My passion is to make a positive impact and support a sustainable future and inspire others to do the same.

As an entrepreneur, have you ever stopped to ask if your business reflects who you are? 🤔 It’s a thought-provoking question that goes beyond the traditional measures of success and digs deep into the core of your purpose and values.

Your business is like a mirror that reflects your passions, strengths, and beliefs. It’s an extension of your identity, shaping not only your professional journey but also your personal fulfillment. When your business aligns with who you are, magic happens. 🌟

Think about it. Does your business embody your values and principles? Does it inspire you to make a positive impact? Does it resonate with your authentic self? If the answer is a resounding “yes,” then congratulations! You’ve hit the jackpot of purpose-driven entrepreneurship.

But if you’re feeling a disconnect, fear not! It’s never too late to realign and infuse your business with your true essence. Start by reflecting on your passions and the values that drive you. Explore ways to incorporate them into your business model, products, or services. Embrace authenticity and let it shine through every aspect of your entrepreneurial journey.

Remember, your business is not just about making money; it’s about making a difference. It’s about leaving a positive imprint on the world and creating a legacy that reflects who you truly are. So, take a moment to reflect, realign, and let your business become an authentic reflection of you. You’ve got this!

20/02/2024

What an honour it was to work with my idol and globally renowned idol Sadhguru doing his visit to Sydney and Melbourne. 🙏

20/11/2023

Why Sharing Your Origin Story is Essential for Growth

If I look around at all the brands I am a raving fan of, they all have one thing in common. They all have a powerful origin story that's not just about the bolts and screws of HOW the founder created the company. It's about revealing the WHY behind its existence.

What problem is the founder trying to solve, and how are they improving the world?

What drove the founder to create it, what problem were they trying to solve, what challenges and obstacles did they have to overcome, and how does the business idea convey the vision of the founder?

One of my favourites is Modibodi. Kristy Chong OAM invented her eco-friendly leak p**f underwear after experiencing light incontinence and not wanting to use disposable sanitation products, which were uncomfortable and terrible for the environment.

Every brand has a story, but not every story captures hearts and minds. The secret sauce lies in unveiling the authentic journey of the founder—the challenges, triumphs, and the driving force behind the brand's existence, which is always linked to its WHY.

1. Find your PURPOSE:
A compelling origin story often begins with an awakening that becomes the founder's purpose. Tony's Chocolonely was created when the founder saw the insidious child and human slavery issues in the chocolate industry. His purpose became only to use ethically sourced, slave-free chocolate.

2. What's Your Journey:
Another favourite is Hamdi Ulukaya's journey with Chobani. As an immigrant arriving in America, he wanted to create a yoghurt without all the additives, support farmers and give jobs to migrants and refugees. His yoghurt was one for the people by the people. From humble beginnings, he has become the No. 1 selling yoghurt in the country.

3. Align Values with Vision:
A powerful origin story aligns the founder’s values with the brand's vision. TOMS, founded by Blake Mycoskie, could not stand to see impoverished children without shoes when he travelled through Argentina. His purpose reflected his values when he started his shoe brand, where each time you buy a pair, it gives a pair to a needy child.

4. Overcoming Adversity:
Daniel Flynn and his then-girlfriend, now wife, were university students when they came up with the idea for Thankyou Water. The plan was to give 100% of profits to nonprofits working to eradicate extreme poverty. The brand's vision resonated with a bottler who agreed to produce their product without charging anything upfront.

Tips for Crafting Your Founder Origin Story:
- Be Authentic and vulnerable
- Connect Emotionally by sharing the highs and lows
- Highlight your mission and explain how it drives your every decision
- Show, don't tell
- Understand your audience so the story resonates with them

Lastly, a founder's origin story is dynamic. As your brand grows, update your narrative to reflect new achievements, challenges, and impacts

20/11/2023

🌿 Exciting News! 🌿

Our favourite and most iconic purpose-driven brand The body Shop, founded by the Anita Roddick, has been sold once again!

Natura & Co has sold the The Body Shop for $A$254million. This ethical leader was created in 1976 and is still going strong as it highlights the power of purpose and how not only its products but values still align with modern consumers.

The Body Shop pioneered ethical consumerism and argued that business could be a force for good. And this sale once again proves the power and value of purpose driven brands. Today, The Body Shop has 10,000 employees across 3,000 stores in about 70 countries and sells skincare, body care, and haircare products.

At Social Mission, we believe that purpose-driven brands like The Body Shop serve as an inspiration and example for other companies. Here's what other businesses can learn:

1️⃣ Embrace Authenticity: The body shop has always stayed true to its values and mission. It has consistently championed causes such as ethical sourcing, environmental sustainability, and social activism. By remaining unapologetically committed to what they believe in, they have built a loyal community of customers who share their values.

2️⃣ Prioritise People and Planet: The body Shop has shown that profitability and sustainability can go hand in hand. By placing a focus on people and the planet, rather than solely on profit, has resonated with consumers who seek purpose-driven brands and has helped it differentiate itself in a crowded market.

3️⃣ Collaborate for Greater Impact: The Body Shop has actively engaged with NGOs, communities, and various stakeholders to drive positive change. This has helped amplify their impact and contribute to meaningful causes on a larger scale.

As we celebrate The Body Shop's new chapter, let's be reminded of the power of purpose-driven brands.

They have the potential to shape industries, inspire change, and create a better world.

Munich-based private equity firm Aurelius bought ethical beauty retailer The Body Shop from Brazilian beauty conglomerate Natura &Co in a £207 million ($254 million) deal.

08/06/2022

My top 10 tips on branding and communications for a purpose driven brand.

Yesterday I had the opportunity to speak at the Naturally Good Expo where I discussed the power of purpose and PR to build a brand people love.

I drew inspiration from the many amazing purpose driven brands that get this right including Modibodi Outland Denim, LUSH Fresh Handmade Cosmetics Australia and New Zealand and Who Gives A Crap Thank you all for your leadership in the purpose space!

The top 20 branding and communications lessons we can learn from these incredible change makers for good are :

1. Authenticity - 88% of consumers choose a brand based on how authentic and honest it is. This is especially important for gen Z and millennials. Ie - Modibodi

2. Trust - 77% would pay more for brands they trust.

3. Colour matters for brand recognition - 80% say signature colour increases brand recognition. Colours have a unique way on how you feel.

4. First impressions matter - it takes 0.05 seconds for people to form an opinion on your brand/website. Ie - Who

5. Consistency - increases revenue by 33%

6. Transparent - 66% of consumers say transparency is the most attractive quality in a brand. Includes where materials sourced. For example - Outland Denim with its ethical supply chain

7. Vocal on social issues - 64% of consumers want brands to be vocal about social issues. For example - Outland Denim supporting s*x trafficking victims, Who Gives A Crap building toilets, Modibodi diversity and inclusion

8. Exceptional customer service - 73% say good customer service important in purchasing decisions. It makes customers feel heard and appreciated. Ie - Modibodi listens girls issues with periods

9. Meaningful - 77% of customers buy from brands that have the same values. Needs to care for customers/ humanise /world around them.

10. User generated content - 79% consumers say this impacts their buying decisions. This includes the videos, reveiws, comments, posts on platforms like social media qall these brands have built a loyal tribe who sing their praises.

12/01/2022

17/11/2021

Loving these new guide dog dolls available at Kmart to support inclusion and diversity. Kmart has also donated 1,000 of the Guide Dog Dolls to Guide Dogs Australia to be gifted to children with low vision or blindness for International Day of People with Disability on Friday 3rd December

14/10/2021

Love this fashion innovation by fashion loyalty Stella McCartney. The new vegan Reclypse sneakers are made with ECONYL regenerated nylon sourced from fishing net waste snd carpets.
Hand made in Italy they shaved recycled polyester upper and plant-based and renewable materials.