Bread & Butter Social

08/03/2024

Google’s Latest Core Algorithm is major this time.

25 websites have been reported completely removed from Google Search overnight.

Since 2022 has Google worked on reducing unoriginal content.
Google’s aim is to understand which websites are helpful for people or are primarily for search engines.

You might think, hah, but that’s Google. Hold on a sec: Social Media is following Googles’s lead exact footsteps.

The Social Media apps have already gone out with saying: “We favour original content”. Well take this as this is what they mean.

The predictions are clear and this is a huge update for all search engines in the wild web - Expect community Guidelines to be updated and a similar approach to be taken by all the Giant Social Media Platforms.

What you shall do: Work on sustainable growth and do not take shortcuts - Strictly no manipulative behaviours - only to be penalised further down the track.

As a Social Media Manager & Digital Strategist managing clients - I have already set this foundation.

What are your thoughts on this major update?

20/02/2024

Why the bread does it take so long to grow organically on Social Media today?

Let me break this down 👇

Think of your Social Media Platform (Instagram or Tiktok for example) as your website. Your bio is your homepage. And each of your posts you post on Social Media, are your blogs on your website.

Unless you are new to Google SEO, you might know that simply creating a website won’t automatically make you rank #1 on the first page for the service or product you are offering. ��Why? ��Simply because there are so many other websites out there that compete with you and all having the same goal: to convince Google that THEIR website is the source of truth and has the highest authority. The more Google trusts your website to be trustworthy and deliver the best experience and relevance to the Google searchers, they WILL rank you #1 and gain all the traffic and visibility. There are multiple ways to manipulate and convince Google that your website is the #1 source of truth, one of these ways is through blogging. By publishing blog posts about relevant topics, you slowly build up trust with Google. If done with the right strategies, you can expect results after about a years time. A YEAR.

So, again, think of your IG/Tiktok as your website trying to grow visibility/followers through blogposts (aka your posts and reels). You NEED to build trust and authenticity with the platform that you indeed are who you are and deliver what you say - before you are pushed out to be seen by more people and gain new follwers and visibility and for them to personally develop trust with you as a brand.

With the right strategies and CONSISTENT work, it can take on average 6 months to grow you as a brand on Social Media.

Do you have any questions about organic growth on Social Media?

Shoot them through via DM or comment TOAST on my post, I am keen to chat with you! 🍞

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20/02/2024

Okey, you will want to remember this guys 👇

The Absolute Biggest Mistake I have learnt the hard way is to NOT CLEARLY set client's expectations from the get-go.

This might sound harsh, but if the client comes around after a month and says "I haven't made any sales yet, I want to cancel my service with you, this is not working", this means that you have not set the expectations crystal clear in the very beginning.

Communication is key in your relationship and success with your clients and the onboarding phase can be detrimental to your success.

Here if you have any questions! I am here to make you succeed as a Social Media Manager, even if you are a complete beginner.

Hope you found this tip helpful!

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20/02/2024

Firstly, Congratulations on your first client🥳. ��

Now, you need to start by setting yourself up for success internally before scheduling a Goal Setting Call with the client. ��

Allow yourself some time for this. I typically let the client know that from here, you will get back to them after 2-3 days (this depends on your schedule and availibility.

What you will do:
1. Set up and organise your Project Management Board. Whether you use Asana, Monday or Trello for this. ��

2. Create the client Drives in Google Drive & Canva. I keep all client assets in Google Drive, and Branding Components in Canva. ��

3. Set up client invoicing. Ensure to send off the first invoice (I suggest a month upfront + set up fee). ��

4. Send the client your Client Questionnaire via Google Forms or Typeform to collect all client information. ��

5. Schedule a Goal Setting Calls with the Client to confirm goals and set expectations. This is probably the most important step in your journey with the client, to prevent churn and misunderstandings.��

Tip: I would let the client know that a client goal-setting call can only be scheduled once they have added their assets to their Google Drive and filled out the Client Questionnaire.

This allows you to ensure that you have everything you need and can confirm anything missing in the call. ��

Hope this helps you to stay organised and Confident while setting up your first client 👌 �

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# contentmarketer

20/02/2024

SAVE THIS TO COME BACK TO LATER 🍞

My optimal posting time for me on social media might vary from yours! Be sure to review your insights to determine when the majority of your audience is active on the platforms.

You do this by clicking on your professional dashboard on your profile (ensure that you are using a creator or business account).

29/01/2024

One of my most commion FAQ’s.

Why does it take so long to grow organically on Social Media today?

Let me break this down 👇

Think of your Social Media Platform (Instagram or Tiktok for example) as your website. Your bio- is your homepage. And each of your posts you post on Social Media, are your blogs on your website.

If you are new to Google SEO, you might know that simply creating a website wont automatically make you ranking #1 ok the first page for the service or product you are offering. Why? Simply because there are so many other websites out there that competes with you and are all having the same goal: to convince Google that THEIR website is in fact the source of truth and have the highest authority. The more Google trusts your website being trustworthy and delivering the best experience and relevance to the Google searchers, they WILL rank #1 and gain all the traffic and visibility. There are multiple ways to manipulate and convince Google that your website is the #1 source of truth, one of these ways are through blogging. By publishing blog posts about relevant topics, you slowly build up a trust with Google. If done with the right strategies, you can expect results after about a years time. A YEAR.

So, again, think of your IG/Tiktok as your website trying to grow visability/followers through blogposts (aka your posts and reels). You NEED to build trust and authenticity with the platform that you indeed are who you are and deliver what you say - before you are being pushed out to be seen by more people and gain new follwers and visability.

If this takes about a year? Yes, with the right strategies and CONSISTENT work.

Do you have any questions about organic growth on Social Media?

Shoot them through via DM or comment TOAST on my post, I am keen to chat with you! 🍞

19/01/2024

SAVE THIS TO COME BACK TO LATER 🍞

The optimal posting time for me on social media might vary from yours! Be sure to review your insights to determine when the majority of your audience is active.

18/01/2024

⭐️ When life gives you 5 stars, spread them like butter! ⭐️

Stellar review on Google from my
amazing client. Feeling as golden as a perfectly toasted slice 🍞

Thank you for the love and trust, Rent Rabbit!

Book a Free 15 min Google Meet with me to create another yummy success story together 📞

24/05/2022

RentRabbit is coming in hot and we are here delivering UCG’s🔥 Australians in the market for a rental can now access REAL reviews from previous tenants to make sure they are fully informed before locking themselves into a longterm contract. Oh, you also get paid $20 someone reads your review 💴

05/12/2021

So.. what is really the best time to post on Social Media? 😊

did an analysis backed by their data throughout the years. In a quick summary:

Instagram:

Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday

Facebook:

Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Worst day: Saturday

Lets try this out on the worst day to post 😉

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22/08/2021

Good bread is is the most fundamentally satisfying of all foods: and good bread with fresh butter, the greatest of fests.

Get in touch for a good spread 🧈

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14/08/2021

TWO easy IG hack all restaurants and small business should use! 🙌🏼 💵
If you find it useful - please follow for more tips! 👇

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14/08/2021

11/08/2021

Yes! You’re right! 👏 If you have been following B&B for sometime you might have started to notice a few changes.. No major onces, just some ’tweaks’! 🙌🏼

As of now:

You will find us at 👇breadandbuttersocial.com.au

Contact us at👇
[email protected]

Don’t be a stranger! Get in touch Today!😍

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