Chromos Creative

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Chromos Creative

Create a strong visual identity with custom logos and branding to create authentic client connections
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04/10/2023

Does your ideal client even know that your brand exists? Not yet?
Try these 3 brand building strategies to reach your audience and build your brand!

1. Referral programs
Encourage your satisfied customers to become vocal advocates for your brand. When they refer friends, family, or colleagues, reward them generously with discounts, exclusive offers, or incentives. This not only brings in new customers but also deepens the loyalty of your existing ones. It's a win-win that transforms your customer base into a dynamic community of brand champions.

2. Lead magnets
Show your clients that you know what you’re talking about and that you’d be a good match - don’t be scared of ‘giving away too much’. The digital landscape provides so much information at everyone’s fingertips - make your lead magnet unique to you. Why should they pick you over someone else? To attract and engage your target audience, provide something of value that's specific to your niche. This could be an e-book, a webinar, or a checklist that addresses your audience's pain points. By offering these lead magnets, you not only capture essential contact information but also demonstrate your expertise and build trust. It's the first step towards nurturing leads and converting them into loyal customers.

3.Partnerships
We all have our strengths, but none of us can do it all. That's where freelancer partnerships come in. If you're a wizard at web design but coding is a bit beyond your depth, consider collaborating with a skilled developer. By offering referral discounts, you create a win-win situation that expands your service offerings, provides more value to your clients, and bolsters your reputation as a one-stop solution. It's a strategic move that showcases your commitment to excellence and client satisfaction.

With these three strategies in your arsenal, you're well on your way to building a brand that not only thrives but also leaves a lasting impression in your industry. It's time to take action and unlock the full potential of your brand!

21/09/2023

Tired of seeing the same old cliché logos everywhere? It's time to break the mold and get creative with your brand design!

In the world of graphic design, some logos have become like old friends that just won't stop showing up to the party - the trusty lightbulb, the classic puzzle piece, the ubiquitous globe, and that age-old handshake. They've served their purpose for many, but now it's time for something fresh and exciting.

Cliche logos are:

👎 Boring: Cliché logos often lack excitement and fail to engage your audience.
👎 Unrecognisable: Your brand should be memorable, not just another face in the crowd.
👎 Forgettable: Cliché logos don't leave a lasting impression or tell your unique story.
👎 Generic: They can make your brand seem generic, without a distinct personality.
👎 Stale: These logos rarely evolve or adapt to changing trends and markets.

You want your logo to captivate attention and spark your audiences curiosity to look twice - standing out in a crowded market is the biggest factor in your success. Fresh, imaginative designs keep your brand in tune with the times and allow you to stay relevant and exciting.

Let's elevate your graphic design game and make your brand stand out from the crowd.
Don't be a follower, be a trendsetter! It's time to unleash your brand's potential and create a logo that tells your unique story. Are you up for the challenge? Let's chat!
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07/09/2023

In today's dynamic digital landscape, building brand awareness is essential for growth and success. But where do you start? Here are three powerful strategies to make your small business stand out in the crowd:

1. Start a Blog: Content is king, and starting a blog is a fantastic way to build brand awareness. Not only does it boost your search engine ranking, but it also positions you as a leader in your industry. Share insights, tips, and valuable information with your audience. Let your personality show as well as your skills.

Why It Matters: Regular blog posts signal to search engines that you're active and relevant, improving your chances of appearing in top search results. Your audience will trust you as a go-to source for valuable information.

2. In-Person Networking: In our increasingly virtual world, don't underestimate the value of face-to-face interactions. Authenticity shines through when you meet your audience in person. Engage in industry events, attend networking sessions, and leave a lasting impression.

Why It Matters: Authentic connections foster trust, and relationships formed in person can often accelerate your brand's growth. Make the most of opportunities to meet like-minded individuals who resonate with your brand.

3. Social Media Contests: People love freebies, and hosting a social media contest or giveaway can be a game-changer. Excite your audience, encourage them to share with their friends, and watch your brand's visibility soar.

Why It Matters: Giveaways create a buzz, drawing in potential customers and loyal followers. Use them as a platform to showcase your expertise and the value your brand brings.

Build your brand with these strategies and watch your engagement grow. What do you think? Will you try any of these?
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25/08/2023

Introducing my new logo - I've been wanting a brand refresh for a while now and I've finally come up with this logo. I'm really happy with it's versatility and have chosen bright, bold colours like orange and pink to accompany it.

I'm still tweaking the rest of my branding but happy to finally have a logo suite and colour palette down!

What do you think?
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24/08/2023

Build a brand board with me for Hypnos - a hotel in Santorini. ⠀
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Brand boards are a quick summary of the visual elements that make up a brand such as logos, colours, and patterns. There is no one way to lay out brand board. It can be personalised and formatted however you desire as long as its readable and visually engaging.

Mock ups are important to include to show how the logos are to be used and an overall vibe. Other elements you may include could be icons lettermarks, avatars, imagery, watermarks, fonts, and social media templates. Another benefit of brand boards is having everything laid out visually can help identify gaps in your branding, and therefore you can rectify it quickly. ⠀
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Get creative with your brand boards, personalise it and make it your own - format it in a way that is aesthetically pleasing to you and share it with those involved in your business to help maintain consistency and develop genuine connections with your clients. ⠀
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16/08/2023

Everyone is always talking about mindset, but what does that even mean? How can you reshape it and why does it hold such importance? As small business owners, we often find ourselves wrestling with our fears, doubts, and worries. Remember that you’re not alone.

Transitioning from the confines of a 9-5 routine to entrepreneurship come with anticipatory fear. That self-doubt? Those long nights? They’re part and parcel of the journey, but here is the secret - you are your greatest weapon and your mindset is the key.

Let’s dive into the transformation process. Here are three exercises to help emoji mindset, starting small, but aiming high.

1. Daily affirmations: Replace self-doubt with self-belief. Remind yourself of your worth, your capabilities and the unique value you hold.
2. Visualisation techniques: Dedicate a few moments each day to vividly imagine your success, see your business thriving, your goals accomplished. Make a bridge between imagination and reality.
3. Gratitude journaling: Take time to reflect on your accomplishments, no matter how small. Gratitude fuels positivity and propels you forward.

Remember, Rome wasn’t built in a day, and neither is a successful business. Don’t shy away from seeking help. It’s not a sign of weakness, but a testament to your dedication, whether it’s family, friends, or professionals, let them be your support pillars.

Investing in your brand is investment in yourself. Your business is an extension of your dreams, aspirations and hard work. As you put energy into building your brand, you’re nurturing your own potential.
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11/08/2023

Four of my graphic design icks - no hate to anyone just my own personal opinion!
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1. While script fonts can be lovely and elegant when used correctly, they’re an eye sore when used with caps lock. Try using them sparingly and mindfully instead to avoid this. ⁣
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2. Comic sans has sparked many debates - it can have its moments but it’s definitely not for every occasion. Choosing the right time and place to use it is the key. ⁣
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3. Modern design owes a lot to the bauhaus style - bold and iconic but just not for me. It can definitely work with a modern twist. ⁣
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4. And finally, logos with a watercolour background - they’re a bit overused and impractical. I love seeing original and versatile logos that suit the brand. ⁣
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What do you think? Did I miss any icks? Let me know in the comments below!⁣
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07/08/2023

Are you ready to create a strong brand? ✨

05/08/2023

Let’s find you right answers

1️⃣ Answer: The luxury fashion brand known for its iconic red-soled shoes is Christian Louboutin

2️⃣ Answer: The global beverage brand with a secret recipe is Coca-Cola

3️⃣ Answer: The car company featuring a galloping horse in its logo is Ferrari

How did you do? Let us know in the comments! 🌟🔥

04/08/2023

🌟 Unlock Your Small Business Potential with Strong Branding! 🌟

Attention, small business owners! Did you know that branding can be a game-changer for your success? 🚀✨

Your brand is the face, voice, and personality of your business. It's what sets you apart from competitors and leaves a lasting impression on customers. 🎯💼

By investing in a strong brand identity, you create a unique story that resonates with your target audience. It builds trust, credibility, and loyalty. 🔐💕

A well-crafted brand strategy can attract new customers, foster brand advocacy, and boost your bottom line. It's a powerful tool that can open doors to endless opportunities. 💪💼

Whether you're just starting out or looking to revamp your existing brand, now is the time to prioritize branding. Define your values, develop a consistent visual identity, and communicate your unique selling points effectively. 🌟🔑

Remember, your brand is not just a logo or a catchy tagline—it's the soul of your business. Invest in it, nurture it, and watch your small business soar to new heights. 🚀✨

Ready to unlock the full potential of your small business through branding? Let's get started! 💼🌟

03/08/2023

🌟🎉 Get Ready for an Ultimate Branding Challenge! 🎉🌟

Think you're a branding aficionado? Let's put your knowledge to the test with some mind-boggling Brand Trivia! 🤔🔥

1️⃣ Question: Can you name the luxury fashion brand known for its iconic red-soled shoes?

2️⃣ Question: Which global beverage brand has a secret recipe known only by a handful of people?

3️⃣ Question: Name the car company that features a galloping horse in its logo.

Put your branding skills to the ultimate challenge and share your answers in the comments below! Let's see who's the branding guru among us! 🧠💫

01/08/2023

Unlock the Power of Branding! 🚀⁣
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In today's competitive business landscape, a powerful brand is the driving force behind your success. It goes beyond just a logo or a tagline; it's about creating a meaningful and lasting impression on your target audience. Here's a closer look at the key elements that will help you craft an impactful brand:⁣
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Authenticity: Be true to your values and mission. Customers appreciate businesses that stay genuine and transparent, forming a deeper connection with your brand.⁣
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Consistency: Maintain a cohesive brand image across all platforms and touchpoints. Consistency builds trust and recognition, making it easier for customers to recall and engage with your brand.⁣
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Connection: Understand your audience and communicate with them effectively. Engaging content, personalised experiences, and active social interactions build a stronger bond with your customers.⁣
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Differentiation: Stand out from the crowd. Identify what sets your brand apart from competitors and highlight these unique qualities to attract and retain loyal customers.⁣
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Emotional Appeal: Tap into emotions to leave a lasting impact. Emotional branding creates a memorable experience, strengthening the bond between your brand and customers.⁣
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Flexibility: Adapt to changes and evolving market trends. A flexible brand can pivot when needed while staying true to its core values.⁣
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As a small business owner, embracing these branding essentials can elevate your business to new heights. Your brand will not only attract more customers but also cultivate a community of loyal supporters. ⁣
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So, are you ready to unlock your full potential and take your business to the next level? Let's embark on this branding journey together! 💼🔑 ⁣
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29/07/2023

How to find your core values?🤔

1. Get to know your business: Take a moment to dive into the heart of your business. What makes it special? What sets you apart? Embrace the unique qualities that make your business shine!

2. Envision your business dream: Imagine your business as a grand adventure. What impact do you want to make? What values should guide your journey?

3. Spread positive vibes: Infuse your business with a friendly and welcoming atmosphere. Let your values shine through in every interaction, creating a warm and inviting environment.

4. Choose compatible partners: Seek out partners and collaborators who align with your vision. Look for those who share your values and can bring added excitement to your journey.

5. Stay true to your story: Remember the roots of your business and the passion that drove you to start. Your personal beliefs and experiences shape your business's unique identity. Keep that authenticity alive!

By embracing your business's identity and values, you'll create an environment that is engaging, relatable, and appealing to your audience.

Let your business be a celebration of what makes you special!
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28/07/2023

Authenticity is Key🏆

27/07/2023

In a world brimming with competition and endless choices, a strong brand identity is not just a luxury; it's a necessity. It's the beacon that guides your business towards success and leaves an indelible mark on the hearts of your customers.

Imagine your brand as a unique fingerprint—a distinctive symbol of everything your business stands for. From your logo and color palette to your messaging and tone of voice, every aspect weaves together a captivating story that resonates with your target audience.

A powerful brand identity is not just about superficial aesthetics; it's about crafting a meaningful connection with your customers. It helps them understand your values, what you offer, and why you stand out. It instills trust, loyalty, and a sense of belonging among your audience.

Think about your favorite brands—what emotions do they evoke? A brand identity has the power to make customers feel excited, comforted, or inspired. It becomes a part of their lifestyle, creating a deep-rooted relationship that goes beyond transactions.

Prioritising your brand identity is an investment in the future of your business. It lays the foundation for consistency and recognition across all touchpoints, from your website and social media to packaging and marketing materials.

So, when someone underestimates the importance of a brand identity, don't let it dampen your spirit. Instead, see it as an opportunity—a chance to embrace your uniqueness and unlock the full potential of your business.

Together, let's create a brand that speaks volumes, leaves a lasting impression, and sets you apart from the crowd. It's time to shine brightly and make your mark on the world! 🌟🚀
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25/07/2023

How do you actually make connections with an audience you haven't met?

Emotions are the secret ingredient behind successful brands! 🌈💕

Research reveals that emotions play a crucial role in consumer decision-making. When a brand evokes positive emotions, something truly magical happens. 🌟✨

Customers transform from mere buyers to loyal advocates, forming deep emotional bonds that shape their choices. 💖🔗

By harnessing the power of emotions, brands can create unforgettable experiences, build trust, and leave a lasting impact. Whether it's joy, inspiration, or a sense of belonging, emotions make all the difference.

As you embark on your branding journey, remember the power of emotions. Craft a brand that resonates, connects, and leaves an indelible mark on your customers' hearts. ❤️🚀

Do you want to create a strong brand? Get in touch today to bring your branding vision to life!⁣
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22/07/2023

Hi there! I thought it was time to introduce myself - I'm Georgia, a former Vet Tech turned Medical Secretary turned Brand Designer.🎨✨

Yes, I know, it sounds like I couldn't make up my mind, but let me tell you, I'm absolutely set on creating stunning brands for businesses. After a decade of wranging animals, I decided to switch things up and took on the role of a Medical Secretary. I figured it was time to work with a species that could at least speak my language.
While the change in profession was a welcome respite from the chaos of animal care, it wasn't long before I realised that my true calling was in the creative realm.

Nowadays, I spend my time crafting eye-catching logos, sleek websites and all sorts of other branding goodies for my clients. And when I'm not doing that, you'll probably find me chilling with my grumpy cat (who is, of course, the besst design critic I know).

Thanks for stopping by and getting to know me a little better. If you're in need of some branding magic, I'm your gal. Let's create something amazing together.
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22/07/2023

How to create cohesive brand identity?🤔📈

1️⃣ Define Your Brand: Lay the foundation by understanding your brand's core values, mission, and unique identity. This clarity will guide your entire branding journey.

2️⃣ Research and Positioning: Dive deep into your target audience, competitors, and industry landscape. Identify gaps and opportunities that allow your brand to stand out in the crowd.

3️⃣ Typography and Visuals: Embrace the power of design! Choose a captivating combination of typography, colors, and visuals that align with your brand's personality and resonate with your audience.

4️⃣ Brand Messaging: Craft a compelling and consistent brand message. Your voice should evoke emotions and connect with your audience on a meaningful level.

5️⃣ Be Consistent: Consistency is key to brand success! Ensure that every aspect of your brand - from visuals to tone of voice - remains cohesive across all platforms and touchpoints.

6️⃣ Regularly Review: The branding journey doesn't end once it's set in motion. Regularly review and analyze your brand's performance, customer feedback, and market trends. Adapt and evolve as needed to stay relevant.

💡 Remember, creating a strong brand identity is an ever-evolving process. Stay true to your brand's essence while being open to growth and refinement. Your brand's success awaits! ✨
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21/07/2023

👟✨ Witness the impact of branding through adidas! ✨👟

Their strong brand identity resonates worldwide, shaping values and connections. The iconic trefoil logo symbolizes trust and greatness, leaving a lasting impression. 🌿✨

Collaborations with influencers propelled adidas to the forefront, igniting trends and captivating hearts. Performance and style fuse to create a winning formula, with a commitment to sustainability making a positive impact. 🌱💚

Embrace the power of your own brand, standing out and leaving a legacy. adidas inspires entrepreneurs, athletes, and creatives to harness the potential of branding.

19/07/2023

And the logo is...

Did you guess it right? Stay tuned because on Friday you will find out few interesting facts about the adidas brand 👟
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18/07/2023

Ever wondered what the buzz about 'brand identity' is all about? 🤔

Well, here's the scoop!

Your brand identity is the heart and soul of your business - It's the perfect fusion of visuals and concepts that transform a mere logo into a captivating story!

It's the visual and conceptual representation that sets a brand apart in a sea of options. Think logos, colors, typography, imagery, voice and tone—all mixed together to create that unforgettable impression. It's the secret sauce that makes a brand recognizable to its target audience. 🎯💥

So, whether you're loving that iconic swoosh or vibing with those bold colors, a strong brand identity is the magic that grabs your attention and stays in your mind.

Now, tell us, what's your favorite brand identity that instantly hooks you? Share in the comments below! 🙌
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15/07/2023

Did you know that the word "branding" actually comes from a practice used by ranchers to mark their livestock with a unique symbol? It's pretty cool how this simple act had such a profound impact on the concept of branding. Let me share the story with you! 📖✨

Back in the day, ranchers used branding to distinguish their cattle from others and to prevent theft. By applying a unique mark on their livestock, they could establish ownership and easily identify their animals. 🤠🔍

As time went by, the term "branding" expanded its meaning and started encompassing the idea of creating a distinctive identity for businesses, products, and services. This allowed them to stand out in the market and make a lasting impression on consumers. Pretty neat, right? 💡🌟

So, next time you think about branding, remember its origins in the ranching practices of the past. It's a reminder of how something as simple as marking cattle evolved into a powerful tool for businesses to thrive and make their mark! 🚀🌿
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tips

14/07/2023

Embrace the power of authenticity and transparency, allowing your audience to see the human side behind your brand. Engage in meaningful conversations, listen to their feedback, and show them that you value their opinions.

Every interaction with your brand should evoke emotions, whether it's a sense of joy, nostalgia, empowerment, or comfort. Your brand has the extraordinary ability to touch people's lives and leave a lasting impact.

You can do this by strengthening your brand strategy - you need to know your values, mission, and vision to be able to create genuine connections with your audience.

Your brand is so much more than just a logo or a product—it's the story you tell, the vibes you create, and the amazing connection you build with your audience! Share your authentic narrative, evoke all the feels, and watch the magic happen!
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13/07/2023

Introducing Magnolia Court, a stunning tennis club tucked away in a serene and breathtaking setting. With its lush greenery and fragrant magnolia trees, the club is a true paradise for tennis lovers of all ages and skill levels.🌳🌸⁣
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I had a lot of fun with this brief and wanted something that represented the sport as well as the picturesque setting - the branding had to be versatile for merchandise, club cards, and shirts.⁣
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Would you play here?⁣
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12/07/2023

What logo is this? 🤔
Can you guess the logo? Leave your guess in the comments below

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10/07/2023

Did you know that branding goes way beyond a simple logo or a catchy slogan?
It's like the soul of your business, giving it life and personality. 😇Your brand defines who you are, what you stand for, and how you want to be seen by the world. It's all about expressing your values, showcasing your unique personality, and telling the inspiring story behind your adventure! 🚀✨
So, next time you think about branding, remember that it's more than just looks and words. It's about revealing the true essence of your business and leaving a lasting impression. 😊💫

20/06/2023

Let's dive into why branding is the secret sauce behind your business's success!⁣
Picture this: you're scrolling through your feed and you see an ad that is bright red and yellow - most people will instantly think of McDonalds without even seeing the logo. That's the magic of branding - its all about being recognisable and memorable. Your visual identity sets you apart from the crowd while creating trust and loyalty with your clients. ⁣

Branding isn't just about slapping a logo on everything and calling it a day – it's about telling your story that's consistent with your mission and values. ⁣
Remember, your brand design speaks volumes even before you utter a single word. It's the language of your business, reaching out to potential customers and drawing them in like bees to honey. ⁣

Get in touch today to bring your branding vision to life!⁣
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16/06/2023

Introducing Bloop, a new juice and smoothie company focussed on natural and healthy ingredients. ⁣
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Thanks for the fun branding brief !⁣
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11/06/2023

Introducing Hypnos, a boutique Greek hotel with beautiful sunsets and views of the ocean. I loved creating this brand - I used traditional Greek colours in the logo and chose the font to give off a luxury feel. ⁣
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Would you stay here? ⁣
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Address

Brisbane, QLD

Website

https://linktr.ee/chromoscreative

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Videos

Build a brand board with me for Hypnos - a hotel in Santorini. ⠀ ⠀ Brand boards are a quick summary of the visual elements that make up a brand such as logos, colours, and patterns. There is no one way to lay out brand board. It can be personalised and formatted however you desire as long as its readable and visually engaging. Mock ups are important to include to show how the logos are to be used and an overall vibe. Other elements you may include could be icons lettermarks, avatars, imagery, watermarks, fonts, and social media templates. Another benefit of brand boards is having everything laid out visually can help identify gaps in your branding, and therefore you can rectify it quickly. ⠀ ⠀ Get creative with your brand boards, personalise it and make it your own - format it in a way that is aesthetically pleasing to you and share it with those involved in your business to help maintain consistency and develop genuine connections with your clients. ⠀ ⠀ ..⠀ ⠀ ⠀ #graphicdesigner #branddesigner #brandboard #moodboard #smallbusinessowner

When someone says they don't need a brand identity

In a world brimming with competition and endless choices, a strong brand identity is not just a luxury; it's a necessity. It's the beacon that guides your business towards success and leaves an indelible mark on the hearts of your customers. Imagine your brand as a unique fingerprint—a distinctive symbol of everything your business stands for. From your logo and color palette to your messaging and tone of voice, every aspect weaves together a captivating story that resonates with your target audience. A powerful brand identity is not just about superficial aesthetics; it's about crafting a meaningful connection with your customers. It helps them understand your values, what you offer, and why you stand out. It instills trust, loyalty, and a sense of belonging among your audience. Think about your favorite brands—what emotions do they evoke? A brand identity has the power to make customers feel excited, comforted, or inspired. It becomes a part of their lifestyle, creating a deep-rooted relationship that goes beyond transactions. Prioritising your brand identity is an investment in the future of your business. It lays the foundation for consistency and recognition across all touchpoints, from your website and social media to packaging and marketing materials. So, when someone underestimates the importance of a brand identity, don't let it dampen your spirit. Instead, see it as an opportunity—a chance to embrace your uniqueness and unlock the full potential of your business. Together, let's create a brand that speaks volumes, leaves a lasting impression, and sets you apart from the crowd. It's time to shine brightly and make your mark on the world! 🌟🚀 .. #graphicdesigndaily #graphicdesigntips #designmeme #branddesigner #brandmarketing

Here’s a quick, simple floral pattern for illustrator on an iPad - I just used the grid repeat function and with a little bit of tweaking you have a seamless pattern!⁣⁣⁣⁣⁣⁣ ..⁣⁣⁣⁣⁣⁣. #brandcollateral #patternart #designertips #patterninspo #branddesigns