Dot-to-Dot Digital

Dot-to-Dot Digital We are about connecting the dots through strategy, creative content, and digital marketing.

Big thinking without all the corporate layers, allowing us to be agile, flexible and make things happen.

Struggling with content ideas? Work backwards from questions. Every DM or FAQ = a content seed.Turn them into:šŸ“¹ Short vi...
09/10/2025

Struggling with content ideas? Work backwards from questions. Every DM or FAQ = a content seed.

Turn them into:
šŸ“¹ Short videos
šŸŽ  Carousel breakdowns
šŸ’» Blog deep dives

Your audience tells you what they – you just have to listen.

Want your content to be found after the post? Enter Social SEO.āœ”ļø Use keywords in captions and alt textāœ”ļø Think search i...
06/10/2025

Want your content to be found after the post? Enter Social SEO.

āœ”ļø Use keywords in captions and alt text
āœ”ļø Think search intent, not hashtags
āœ”ļø Repurpose content across formats

Searchability = longevity.

Not all followers are equal.Forget chasing 100k. The true ROI comes from 1k engaged followers who buy, comment, share an...
02/10/2025

Not all followers are equal.

Forget chasing 100k. The true ROI comes from 1k engaged followers who buy, comment, share and advocate šŸ™Œ

Engagement > size = sustainable growth šŸ“ˆ

Are your videos stopping the scroll in 3 seconds or less?Here’s how to know, and how to do it better:šŸŖ Hook in first 3s😁...
01/10/2025

Are your videos stopping the scroll in 3 seconds or less?

Here’s how to know, and how to do it better:
šŸŖ Hook in first 3s
😁 Show benefit straight away
šŸ—Æļø Add captions for sound-off viewing
šŸ“ˆ Check your retention metrics – if they drop before 3s, you’ve lost them

Follow for more tips and tricks!

Are you really tapping into the power of content creators? šŸ¤”With more consumers trusting influencers over ads, partnerin...
20/09/2025

Are you really tapping into the power of content creators? šŸ¤”
With more consumers trusting influencers over ads, partnering with the right creators can mean the difference between scroll past and sold out šŸš€

Influencer marketing isn’t just about celebrity shoutouts anymore šŸ‘€With 92% of consumers trusting influencers over ads a...
18/09/2025

Influencer marketing isn’t just about celebrity shoutouts anymore šŸ‘€
With 92% of consumers trusting influencers over ads and micro-influencers leading the charge, the game has changed and fast.

From the rise of AI to shifts in consumer trust, brands can’t afford to get left behind šŸš€

šŸ‘‰ Dive into our latest blog to explore the evolution of influencer marketing and how you can leverage these trends for better ROI.

šŸ”— https://bit.ly/3K1ya6p

Your ROI isn’t just clicks and conversions.It’s also:āŒ› Time saved with automationšŸ¤ Stronger brand trustšŸ“² Loyal communiti...
08/09/2025

Your ROI isn’t just clicks and conversions.

It’s also:
āŒ› Time saved with automation
šŸ¤ Stronger brand trust
šŸ“² Loyal communities who stay, not scroll away

Digital marketing isn’t a sprint, it’s compounding interest.

The future of social media isn’t public. It’s private šŸ” Close Friends. WhatsApp groups. Private communities.That’s where...
03/09/2025

The future of social media isn’t public. It’s private šŸ”

Close Friends. WhatsApp groups. Private communities.

That’s where people are hanging out and where brands can actually be heard šŸ‘‚

So ask yourself, where’s your brand in the group chat?

Engagement bait is out. Genuine connection is in.You don’t need ā€œlike if you agreeā€ posts. You need content that sparks ...
01/09/2025

Engagement bait is out. Genuine connection is in.

You don’t need ā€œlike if you agreeā€ posts. You need content that sparks actual conversationšŸ’¬

Think:
āœ… Asking for opinions
āœ… Sharing behind-the-scenes
āœ… Talking like a human, not a bot

If people are DMing you, you’re doing it right.

30/08/2025

Paid ads aren’t evil. They’re just misunderstood.

When done right, ads:
āœ”ļø Feel helpful, not pushy
āœ”ļøSpeak to your audience, not everyone
āœ”ļøLead to action, not eye rolls

Think of them as a way to amplify your best content, not replace it.

Stop chasing algorithms. Start building communities šŸ¤ Organic reach might be down, but trust us, people still want to he...
28/08/2025

Stop chasing algorithms. Start building communities šŸ¤

Organic reach might be down, but trust us, people still want to hear from you.
They just want it in the right space. Think private groups, micro-communities and DMs. That’s where the real engagement happens šŸ’«

If you’re only measuring likes, you’re missing the bigger picture.

Social media might feel busier than ever…but did you know Facebook actually lost 15 million users between 2022 and 2024?...
20/08/2025

Social media might feel busier than ever…but did you know Facebook actually lost 15 million users between 2022 and 2024? šŸ‘€

Why? Too many ads. Too much algorithm noise. Too little of what made social media social in the first place.

That’s why more people are shifting into private spaces - think WhatsApp groups, Instagram Close Friends, and niche communities where connection feels real again.

So what does this mean for brands? It’s not time to ditch Facebook or Instagram, but it is time to rethink strategy. Private communities aren’t competition…they’re an opportunity ✨

We break it all down (plus how your brand can thrive in this new era of connection) in our latest blog: https://bit.ly/45H3xKx

Address

Lobby 1, Level 2/76 Skyring Tce, Newstead
Brisbane, QLD
4006

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Thursday 8:30am - 5:30am
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+611300061672

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