02/12/2025
Do you use emojis instead of bullet points?
Do you post a photo but forget to describe it?
Maybe you love creating images where there is text over a photo...
If you're doing any of these things, your communication is not as accessible as you might think.
And as today is International Day of People with a Disability, it's a great time to reflect on our own accessible communication practices.
The good news is that there are plenty of resources out there to help, like the brilliant Kelly Thibodeau, and Matisse Hamel-Nelis and Lisa Riemers' brand-new, amazingly helpful book, 'Accessible Communication: Create impact, avoid missteps, and build trust.'
While you're getting your hands on a copy, here's five of my top tips to get you on the right track, especially if you're communicating through digital channels like social media.
1. Avoid emojis and emoticons. If a person uses a screen reader, these are very annoying! Also, they don't convey the same meaning for everyone. Use them sparingly, and at the end of a sentence if at all.
2. Include alt text and descriptions of your images. It's great for screen readers, great for SEO, and also just helpful for people to better understand the message the image is conveying.
3. Use colours with strong contrast. People with poor vision or visual processing can struggle to decipher text in different colours. Black on white is always a winner. There are great tools and guidelines out there to help assess your colour use.
4. Use short sentences and clear, common words. It's not just for accessibility ... it's just better for everyone!
5. Always include captions and transcripts for video and audio. People consume information in different ways and contexts anyway, and some people need a transcript to give them more time to process the messages.
What else would you add to the list?
[Image description: pale green tile with black text. The headline reads: Top tips for accessible communication, and lists the five points in this post. The logo for Cuttlefish, Mel's business, is on the right-hand side in black, all-caps text.]