07/10/2025                                                                            
                                    
                                                                            
                                            Version 57. Yes, you read that right, 57 versions of one document.
Gather round, children, for a true tale of woe!
Many moons ago, I was working in-house in a Corporate Affairs team, supporting the Strategy Manager.
New strategy to roll out? Great! One of our tactics was creating a short leader pack they could use to share the strategy with their teams, with ‘blank’ spaces to make it meaningful for them.
It started out as a 12-slide PowerPoint deck.
It ended as a 60-page PowerPoint deck and 57 rounds of revisions.
Why?
Because the Strategy Manager made it about them, not about their audience. 
This strategy – and therefore, the pack – became their ‘baby’.
So in the end, yes we had a 60-page PowerPoint deck on the intranet … which I then cut down to the 12 slides to share with leaders.
Lessons were learned:
1.      Help the client understand who the audience is, and what they need.
2.      Start with the ‘big pack’ if you must, and then cut it down, not the other way around.
3.      Don’t waste your time with 57 rounds of revisions. If it’s not good enough to go at round 3, it’ll never be good enough. Progress over perfection.
What else has worked in this situation? Share in the comments!
[Image description: A pink tile with blue text that reads: When people are too concerned with getting something 'perfect'. Below is a hand drawn black and white cartoon from . It shows stick figures at work with someone yelling 'Fire! Everyone to the Exit!'. Each exit they go to is blocked with a sign like: Exit_v2.5rev1_RPedits. In the final part of the cartoon, one of the team members is saying: We're going to die, aren't we?]