Check My Social

08/10/2025

Day 1 of REIQ Lift Conference

Where John Hellaby (the Ads dude) was asked to speak about building personal branding. Because content isn’t just content, and ads isn't just about selling stuff.

📢 Know your audience
📢 Know your basics
📢 Know who you are

The rest will fall into line.

06/10/2025

Did you know?
According to Meltwater (2025), 77.9% of Australians are active on social media and will research you there before they even think about your website.

That’s why your socials are your shopfront.
But your email list is the key to the sale.

Email marketing continues to deliver the highest ROI because it keeps the conversation going — long after a post is lost in the feed.

👉 If you’re only relying on social media, you’re missing the full funnel. Pair it with email to build awareness and drive sales.

06/10/2025

04/10/2025

❤️

Trust is the real currency in business. When your brand consistently delivers value, keeps its word, and shows up with integrity, people stop looking for discounts—they start looking for ways to work with you.

Just look at Apple. They rarely compete on price, yet their customers line up for every new product because they trust the experience, the quality, and the brand.

Price only becomes a problem in the absence of trust. That’s why the most successful brands focus on connection, not convincing. They build relationships, not just revenue.

If your audience believes in who you are and what you stand for, they’ll pay a premium without hesitation. So stop racing to the bottom. Stop trying to be the cheapest option. Instead, be the most trusted. Because once people believe in your value, your price becomes a reflection of it—not a reason to walk away.💲

@ Entrepreneurship Facts

03/10/2025

FAQ Friday: “Is email marketing still worth it?”
Yes — and here’s the data to prove it 👇

📊 According to Meltwater (2025):

77.9% of Aussies are on social media.

87% still check their email regularly.

Email remains the highest ROI channel because it’s direct, owned, and personal. Social is where you’re discovered. Email is where you convert.

👉 If your business isn’t pairing social reach with email nurture, you’re missing the full picture.

02/10/2025

A good email starts before it’s opened — with the subject line.
Biggest open-rate killers:
1️⃣ Weak or unclear subject lines.
2️⃣ Sending at inconsistent times.
3️⃣ No personalisation.
Do you A/B test your subject lines?

30/09/2025

September 2025 — Social Media Wrap (AU)
Big policy + safety moves

👀Under-16s “social media ban” countdown
eSafety is pushing platforms to self-assess ahead of Australia’s age-restriction regime; FAQs and guidance are live and being updated through 2025. Expect enforcement steps and compliance pressure to ramp.

👍Instagram/Meta age checks get sharper
Instagram is rolling out AI age-detection to catch teens switching to adult settings; misflags can be appealed, but restrictions (e.g., DMs/live) will tighten for minors.

😳ACMA’s latest on misinformation
ACMA’s 4th report says signatories (Google, Meta, TikTok, etc.) are updating labelling and provenance standards; a wider code review lands late 2025. Handy context for brand-safety and ad approvals.

Platform changes to actually care about

🎯LinkedIn
LinkedIn emailed users that their data may train Microsoft’s AI by default — you can opt out in Settings → Data Privacy. Algorithm tweaks are throttling reach unless content is highly relevant and relationship-led.

🎯YouTube Shorts
Monetisation rules continue to evolve: Shorts over one minute with claimed content can be blocked/inedible for revenue. Creators leaning on music need to double-check usage.
Google Help

🎯WhatsApp
Ads in Status (Stories-style) are rolling out globally. Expect more paid surfaces in “Updates” alongside Channels.

🎯Threads
Third-party management gets easier as Meta expands the API — good news for scheduling and analytics stacks.

Australia-specific trends & headaches

👀Account suspensions pain
Local reporting highlights a rise in sudden Insta/Facebook bans hitting small businesses, with limited appeal paths. Keep backup comms and diversified lead capture.
Adelaide Now

👀Trust slide
New Ethics Index coverage shows Aussies’ trust in major social platforms is dipping (TikTok and X at the bottom end). Useful when framing brand-safety and channel mix.

📣Quick actions (do these now)📣

⭐Policy prep: If you serve teens or run youth-adjacent content, audit your flows against eSafety FAQ and document your age-gating.

⭐LinkedIn privacy: Decide whether your team’s data trains LinkedIn’s AI; toggle “Data for Generative AI Improvement” accordingly.

⭐Shorts hygiene: Keep Shorts clean of claimed music over 60s; re-cut to

30/09/2025

👉 Life won’t hand you all the answers, and waiting until you “know enough” will keep you stuck forever.

The people who get ahead aren’t always the smartest, they’re the ones who refuse to quit until they find a way forward.

Resourcefulness beats perfection every time.

When you trust yourself to figure things out, fear loses its grip.

Obstacles stop being dead ends and start becoming puzzles you can solve.

Confidence doesn’t come from knowing everything. It comes from proving to yourself that you’ll adapt, no matter what.💪🔥

@ Entrepreneurship Facts