Social Cut

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Social Cut

let's cut to the chase...
WE KNOW SOCIAL MEDIA Founded in 2016, we're a young, dynamic team who live with a phone in one hand and a coffee in the other.

Social Cut is a boutique creative agency, based in Brisbane, with a social media first approach to digital marketing. We work with small to medium enterprises that understand the need to engage their audiences in authentic two-way communication in the digital space. We also act in a consulting capacity with large scale companies and government departments to activate specific digital campaigns.

22/07/2025

Imagine launching a campaign that basically tells the world your product sucks. That’s exactly what just did... and it’s brilliant.

They teamed up with “” to drop a steamed cod protein bar. Yes, literal fish. They wiped their feed, teased an editorial style countdown and then launched… cod. 🐟

Why it works:
🐟 It flips the message: “Eat fish if you want clean protein, but choose David bars when taste matters.”
🐟 Completely unexpected - people can’t stop talking.
🐟 Bold storytelling across platforms: Instagram, TikTok and PR all amplified cod as the “hero product.”

The impact?
Since teasing on 14 July:
🐟 TikTok () has grown to 11.4K+ followers and over 70K likes in under a week
🐟 The campaign’s been picked up by TrendHunter, Stack3d, Gymfluencers and more
🐟 Influencer and PR strategy is driving huge reach, buzz and brand recognition

David Protein took a big risk and it paid off. Creative content that’s bold, clever and unexpected cuts through. It’s proof that when you own a strong, original idea and lean into it, the market notices.

Want your next campaign to stand out? Let’s talk strategy that sticks.

17/07/2025

This one’s for bars, restaurants and cafes who are ready to show up, stand out and stay booked. 🥂🍽️

Social’s changed... People are spending more time in Stories and DMs, hashtags don’t work like they used to and if your strategy hasn’t had a refresh since 2021, it’s probably not doing what you think it is.

Some quick takeaways from our latest blog:
🍽️ Your captions now do the heavy lifting (hello SEO)
🍽️ DMs are your new best friend: reply, engage, start chats [ahem ManyChat optimisation]
🍽️ Reels drive more reach when shared than liked
🍽️ Feed fatigue is real, so focus on quality over quantity

We’ve pulled together the social media must-knows for hospo in 2025 (plus what to do next).

📲 read it here: https://www.socialcut.com.au/blog/hospitality-marketing-in-2025

16/07/2025

🎥 📣 📸 ATTN: Photographers, Videographers + Content Creators 🎥 📣 📸

We’re building out our creative crew: The Cut Collective – our national roster of go-to photographers, videographers and creators across ALL Major AUS Cities.

If you're a creative who knows how to shoot sharp, social-first content (especially in hospitality or lifestyle), we want to work with you.

Here’s how it works:
✔ We handle client comms, feedback and payments
✔ You focus on creating
✔ Flexible gigs, paid on time, fully briefed
✔ Jobs that match your style and location

We’ve been doing this since 2016. Our clients are some of the best in the biz and we’re looking to expand our content crew.

Apply now: https://www.socialcut.com.au/the-cut-collective

10/07/2025

Instagram is changing... again 👀
Google’s indexing your posts now (yes, really), hashtags aren’t the hero they once were, and SEO is creeping into your feed strategy.

What does it mean for you?
🔎 Time to optimise your captions
📍Focus on location + keywords
🧼 Clean up your bios

We’ve broken it all down in a quick blog... https://www.socialcut.com.au/blog/instagram-searchable-on-google

02/07/2025

We've been on the road (and in the air), in the venues, behind the scenes... and now, it’s almost time 🍽️✨

After months of site visits, strategy and testing, we’re dropping our biggest (and best) hospo package yet. Built for venues that want to stand out and sell out.

Launching this month... Get Ready.

18/06/2025

Lunch at hit hard 🔥
🧀 Saganaki? A salty, gooey dream.
🍸 Signature martini? Dangerously good... Work meeting? Technically, yes. But mostly cheese, cocktails and brainstorming ways to get paid to snack.

Would 100% "work" here again.

13/06/2025

A day in the life - Friday with our Partner & Portfolio Manager, 🍷📂

A couple of meetings, a few briefs, far too many coffees... and a well earned wine to close it out. Just another Friday in the client-wrangling, strategy-juggling life.

29/05/2025

We said what we said.

AI’s great... we use it too. But like our Accounting 101 lecturer drilled into us: s**t in, s**t out.

The output is only as good as the input - and when it comes to brand, tone and creative strategy? That takes human thinking, not just clever prompts.

Use the tool. Just don’t be the tool.

30/04/2025

Sometimes the best testimonials are trolls in the comment section of our client’s posts 😎

07/04/2025

We're back at one of our fave people watching, sun soaking, oyster slurping hangouts ☀️🦪

This isn't sponsored but if you're watching, besties at NFB, please sponsor usss haha 👀👼🏼

05/04/2025

The Algorithm isn’t out to get you...

If your posts aren’t hitting, it’s not because Instagram is out to sabotage you. There’s no single algorithm controlling everything - each part of the platform (Feed, Stories, Reels, Explore) has its own system designed to prioritise content people actually engage with.

🍊 Myth: Instagram only pushes business accounts down.
Truth: Business and personal accounts are treated the same - reach depends on content quality and engagement.

🍋 Myth: Using certain features boosts reach.
Truth: While new features may get temporary emphasis, consistent engagement comes from authentic, engaging content.

🍅 Myth: The algorithm is unpredictable.
Truth: Instagram’s Adam Mosseri has repeatedly said content that sparks interactions wins. Focus on what your audience responds to, not hacking an imaginary system.

Stop fighting the algorithm - start working with it. Engagement is king.

03/04/2025

We get hospitality - Because we live it. 🍕🍽🧀🍝🦪🤤🍸

At Social Cut, we don’t just market hospitality - we eat, drink and breathe it. We’re the ones snapping pics before the first bite, debating wine pairings, and planning our next meal while still at the table.

From the perfectly plated dish to the buzz of a full dining room, we know what makes a venue unforgettable- and more importantly, we know how to capture that magic online.

This is why we’re the perfect hospitality marketing partner. We know what gets people booking tables, ordering that extra round and coming back for more - because we’ve been in that seat ourselves.

Want your venue to stand out? You’ll want a team that gets it. Let’s talk.

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Let’s cut to the chase... We know social media.

Whether you're looking to launch a new campaign, introduce a new social media channel, learn a bit more or you just need a hand posting day to day we are here to help!