
05/10/2025
Most of our leads?
They come from word of mouth, closely followed by Instagram.
But here’s the kicker → the place where people actually make their decision isn’t either of those. It’s email. That’s where our audience goes to check out pricing, read about our services, and quietly warm up with carefully curated flows until they’re ready to say yes.
So where do we put our energy?
📣 Awareness → Social (mostly Insta)
💌 Consideration → Email marketing (and yep, a little networking never hurts)
⭐ Conversion, Advocacy + Loyalty → Both, working hand-in-hand (with a little bit of paid to boost our reach)
Checking in on this regularly is exactly how we’ve kept growing consistently for 8+ years. It’s not about doing everything. It’s about knowing what’s working - and what can take a back seat.
When you work with us (whether it’s a one-off Marketing Playbook or bringing us on as your plugged-in team), you can expect:
💘 Real goals that make sense for your business (and your life)
💘 Crystal-clear visibility on where your leads are coming from
💘 A funnel that attracts, nurtures, and converts your dream clients
💘 Confidence in knowing where your energy is best spent (and how it's going)
💘 A cheer squad who’ll keep you accountable (and pop the bubbly when you hit those milestones)
Ready to find out where your leads are really coming from?
Download our service guide here to check out the next steps > https://bit.ly/4mOZylI
XOXO
Oh My Digital (Katy, Hayley, Mel, Freja & Abby)