Oh My Digital

Oh My Digital Your female founded and led Brisbane-based agency, supporting ambitious business owners who make a difference. No fluff. No faking.

Our expert team will support you to achieve long-term growth with a sustainable strategy that drives consistent results without the hustle. We’re a Brisbane-based digital marketing biz on a mission to help bold brands stand out, make an impact, and actually profit—minus the “ugh” factor. Think: your go-to besties who are always ready to pump you up, champion your growth, and cheers you at the fini

sh line (while rocking inflatable couches and curly straws on a Saturday morning, of course). Our approach? 100% fun, friendly, and feel-good, because we believe marketing should be less “brain freeze” and more “yas, plz!” We’re here to welcome you into the fold and show you how to boss your digital presence—without sacrificing your authenticity or your sanity. Picture a of supportive, strategy-savvy pals who always have your back, want to see you succeed, and celebrate every milestone along the way. But our vibe isn’t just about chilled-out marketing. It’s also about real results—we’re equal parts book smarts and street smarts, mixing creative flair with data-driven insights. It’s like taking you back to the early 2000s, when tech was fresh and exciting (hello, pink flip phones!)—we harness that sense of nostalgia to bring simplicity, clarity, and familiarity to your marketing. No forcing you to be someone you’re not. We specialise in making every brand feel important, excited, and like they belong in the digital spotlight. For us, that means working with disruptors, dreamers, and purpose-led powerhouses who refuse to settle. If you’re looking for a marketing partner that’s got your back—like, BF4L-level loyalty—then we’re your perfect match. Together, let’s turn your big ambitions into unstoppable success, one confetti-filled campaign at a time. Let’s chase those dreams, shoot for the stars, and toast to a future of epic wins. We’ll be right here on the sidelines, cheering you on—and we promise to party with you at the after-party, too. Because this is what it means to be part of our . And we wouldn’t have it any other way.

November was a big month in marketing - AI continues to take the spotlight, platforms evolved fast, and the rules of con...
24/11/2025

November was a big month in marketing - AI continues to take the spotlight, platforms evolved fast, and the rules of connection shifted again.

If you’re a service-based brand, these changes aren’t “nice to know” updates. They’re clues about how your next clients will discover, trust and choose you 🩷

From Meta’s smarter targeting to Google’s creative Demand Gen upgrades, Instagram’s new editing tools and Pinterest’s trending gift guides, every platform is reshaping how audiences engage. TikTok even introduced Bulletin Boards for creators, signalling a stronger move toward one-to-many, relationship-driven communication.

These aren’t isolated updates… they’re part of a bigger pattern.
AI is making content more efficient.
Human connection is becoming more valuable.
And platforms are giving brands more ways to show personality, build trust and stand out.

Imagine showing up where your audience already is - with messaging that feels personal, creative and intentionally placed.
Imagine your content working harder, your ads converting better and your community feeling closer than ever.
That’s where these updates are pointing us.

At OMD, we translate technical platform changes into emotionally intelligent strategy you can act on.
We don’t chase trends.
We design connection - the kind that scales sustainably, without the hustle.

Every month, we break down what changed, why it matters and how you can use it to build a business people fall in love with.

If you want smarter, simpler digital marketing - delivered in language that actually makes sense — join hundreds of professionals who read our Digital Updates each month.

✨ Sign up for Digital Updates and stay ahead of the curve > drop DIGITAL UPDATES in the comments. 💘

21/11/2025

Can you tell we LOVE Christmas in this office? 🥹

If your leads aren’t feeling aligned lately, it’s rarely a “you” problem. It’s a connection problem.Over the past few mo...
10/11/2025

If your leads aren’t feeling aligned lately, it’s rarely a “you” problem. It’s a connection problem.

Over the past few months, we’ve been refining how people find, feel, and fall in love with Oh My Digital - not just to attract more leads, but the right ones.

The kind who share our values, trust our process, and are as excited to work with us as we are with them.

Because when your marketing feels good to you and to them, everything flows easier - enquiries rise, conversions deepen, and you spend less time convincing and more time connecting.

Here’s what’s been working for us lately:

1. Uncovering every step our ideal (and non-ideal) leads take to enquire — so we can sharpen our message and attract the right match.

2. Performing quarterly audits of our own marketing to double down on what converts and ditch what doesn’t.

3. Reviewing our packages to add more value without overloading our team.

4. Adding FAQs and objection-busting content at every stage of the client journey.

5. Introducing new lead magnets to attract fresh dream clients to our email list.

6. Optimising our enquiry process for smoother, more personalised conversions.

7. Refreshing our social proof to highlight stories of transformation, not just numbers.

If your pipeline feels “off”, try reviewing your client journey the same way you’d audit an ad campaign.

Because behind every high-quality lead is an intentional strategy - and a brand that knows its worth.

06/11/2025

Posting tactics ≠ a marketing strategy.

If you’re posting daily and still wondering why enquiries aren’t flowing, you’re not alone. Instagram is brilliant for connection. But it’s not designed to carry your whole business.

Algorithms shift, visibility drops, and suddenly you’re stuck in panic-posting mode… Eek! 🥲

What actually grows your business isn’t more posts… It’s a clear strategy that connects the dots.

💘 Ready for a marketing strategy that gives you more than just tactics?

Comment DISCOVERY below, or DM us the word DISCOVERY and we’ll send you the link to book your free 30-minute Discovery Call!

Success looks different for everyone - so why do so many marketing plans treat it like a one-size-fits-all checklist?Eve...
03/11/2025

Success looks different for everyone - so why do so many marketing plans treat it like a one-size-fits-all checklist?

Every new client we onboard, we always ask:
✨ “What does success look like for you?”

Because it’s never just numbers.
Sometimes success is finishing work early enough for school pick-up.
Sometimes it’s finally taking a holiday without the guilt.
Sometimes it’s waking up to new leads and realising - you didn’t even have to post.

Whatever your version of success looks like - more freedom, more flow, or more financial security - your strategy should honour that.

That’s why we never rely on cookie-cutter formulas.

At Oh My Digital, we design strategies that scale sustainably and feel good - built from behavioural psychology, emotional intelligence, and your unique goals.

Because marketing should change your life, not just your bottom line.

We’ve already got playbooks booked in for 2026 - and if you’ve been waiting for a sign to make marketing feel good again, this is it. 💘

Book a chat with Katy here (there are only a few spots left for the year!) > https://tidycal.com/kaitlyn-gillies/30-minute-discovery-call-direct

Happy Birthday to the original girl boss, Hayley!Here are our b’day wishes to you...From Katy: Happy Birthday Hayley, I ...
26/10/2025

Happy Birthday to the original girl boss, Hayley!

Here are our b’day wishes to you...

From Katy: Happy Birthday Hayley, I wish you a whole 24hrs of no integrations breaking 😂

From Mel: Happy Birthday Hayley, I wish you a whole 24hrs of uninterupted Sims time 🎮

From Freja: Happy Birthday Hayley, I wish you an unlimited supply of pink V 💗

From Abby: Happy Birthday Hayley! I wish you a full day of peace from Eevee 🐶

Please drop your own birthday wishes for Hayley below!

24/10/2025

Watch to the end to see what we chose (and what we didn’t) for our Christmas party… 🎄💕

22/10/2025

"You need to post three times a day"
"Just post more"

Nope. We're putting that advice in the bin.

It is completely unnecessary and will not get you anywhere without a solid strategy in place anyway.

If you want Instagram to help bring new dream clients into your business (not just likes and comments), you need the right mix of content and supporting touchpoints to nurture your followers into customers.

We've created a free on-demand training video teaching you how to do just that!

Comment GROWTH to unlock your copy now.

Service-based founders - it’s time to cut the algorithm anxiety. 🚫🤯 Let’s bust a few myths that are holding your reach h...
20/10/2025

Service-based founders - it’s time to cut the algorithm anxiety. 🚫🤯

Let’s bust a few myths that are holding your reach hostage:
✨ “Link in bio” ≠ death to engagement
✨ “Post daily” ≠ growth
✨ “Editing posts” ≠ tanking your reach
✨ “More followers” ≠ "more sales"
✨ Shares = 🚀 the real secret to visibility

💖 Save this for later as your myth-busting reminder.

If you’re ready to stop guessing and start growing with clarity and confidence, our free, in-demand training - The New Instagram Playbook - breaks it all down step by step.

💬 Grab your link to watch the webinar instantly here > https://bit.ly/3KRfQgJ 💘

16/10/2025

🚩 Over-posting. Burning out. Disappearing. Feeling guilty.

The cycle is real — and for so many service-based leaders, it hits hardest at the end of the year.

Here’s the truth 👉 more posting won’t fix it.

💖 Sustainable growth comes from:
✨ Working with Instagram’s signals — not against them
✨ Balancing Growth + Nurture content, so you’re not ghosting your audience
✨ A rhythm that supports you in peak season and slow season

That’s exactly why every client we work with starts with our Digital Marketing Playbook 💌

It’s your personalised strategy for consistent visibility, loyal clients, and growth without the burnout.

👉 DM us PLAYBOOK today and let’s make sure your next year feels supported, not stressed.

Most of our leads?They come from word of mouth, closely followed by Instagram.But here’s the kicker → the place where pe...
05/10/2025

Most of our leads?
They come from word of mouth, closely followed by Instagram.

But here’s the kicker → the place where people actually make their decision isn’t either of those. It’s email. That’s where our audience goes to check out pricing, read about our services, and quietly warm up with carefully curated flows until they’re ready to say yes.

So where do we put our energy?
📣 Awareness → Social (mostly Insta)
💌 Consideration → Email marketing (and yep, a little networking never hurts)
⭐ Conversion, Advocacy + Loyalty → Both, working hand-in-hand (with a little bit of paid to boost our reach)

Checking in on this regularly is exactly how we’ve kept growing consistently for 8+ years. It’s not about doing everything. It’s about knowing what’s working - and what can take a back seat.

When you work with us (whether it’s a one-off Marketing Playbook or bringing us on as your plugged-in team), you can expect:
💘 Real goals that make sense for your business (and your life)
💘 Crystal-clear visibility on where your leads are coming from
💘 A funnel that attracts, nurtures, and converts your dream clients
💘 Confidence in knowing where your energy is best spent (and how it's going)
💘 A cheer squad who’ll keep you accountable (and pop the bubbly when you hit those milestones)

Ready to find out where your leads are really coming from?
Download our service guide here to check out the next steps > https://bit.ly/4mOZylI

XOXO
Oh My Digital (Katy, Hayley, Mel, Freja & Abby)

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Brisbane, QLD

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Oh My Digital Agency are like your work wife, easy to work with, ready to listen to your problems and give knowledgeable advice when you need it. We stay on the pulse of digital marketing trends so that you don’t have to. We love a cheeky pun, chocolate, dogs & help businesses grow with no BS digital marketing advice and strategy.

We empower biz owners to nail their digital marketing.