10/09/2026
From searching for a product to building a brand. 🇦🇺
During COVID, Bryce Haysom was looking for gear made in Australia. After searching everywhere and finding nothing, he decided to create it himself.
What started with a few pieces slowly grew. Then came the camo gear, collaborations, and eventually the “Support Your Local Diggers” rash guard — and everything changed.
It connected with the veteran and current serving community and helped take the business to another level.
Sometimes, building a business starts with one simple thought:
“If I can’t find it, I’ll make it.”
🎙️ Episode 76 with Bryce Haysom
Watch the full podcast on YouTube & Spotify.