Membership Marketing School

Membership Marketing School At Membership Marketing School (powered by MemberBoat), we help associations excel in marketing, member engagement, and digital transformation.

Our mission is to make marketing accessible, affordable, and practical for associations of any size.

Your members don’t just need more emails. They need the right ones at the right time.The Association Email Marketing Cou...
12/11/2025

Your members don’t just need more emails. They need the right ones at the right time.

The Association Email Marketing Course gives you the tools to do just that. You’ll learn how to map emails across the member journey, spot the gaps in your current campaigns, and design smarter strategies that attract, engage, and retain.

And the best part? It’s on-demand! That means you can enrol today and start learning whenever it works for you - explore through it in one go or fit it around your schedule.

Take the next step - enrol now and create smarter, member-focused campaigns 👉 https://zurl.co/UGdVM

Ever wish your digital marketing came with a guarantee label?Join George Hawwa, the brilliant mind behind Attention Expe...
10/11/2025

Ever wish your digital marketing came with a guarantee label?

Join George Hawwa, the brilliant mind behind Attention Experts, for an energising session that shows you how to bring order, focus, and consistency to your digital marketing.

George will walk you through how to:
✨ Lock in predictable results (no more finger-crossing before reports)
📊 Focus on the three metrics that really matter to your board
⚙️ Use a simple, plug-and-play framework that makes your marketing flow smoother and smarter

💡 Bootcamp Session: FY27 Strategy: The Blueprint for Guaranteed Digital Marketing ROI
🗓️ Thursday, 20 November | 12pm AEDT
📍 Virtual (free to join live!)
🔗 Register here: https://zurl.co/ZBRek

👋 Want the full bootcamp experience?
Join the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp, a collaborative space for association pros to plan, learn, and grow together. Get access to expert templates, session recordings, live Q&As, peer reviews, and an engaged community, plus on-demand training to keep you moving towards your 2026 goals.

05/11/2025

Between promoting events, keeping members engaged, and planning the next campaign, who has time to start every design from scratch? 😅

So, we fixed that for you. 💡

Meet your new marketing sidekick - a full collection of ready-to-edit Association Marketing Templates, built just for associations like yours!

✨ What’s inside?
✅ Event Marketing – Promote conferences, webinars, and workshops seamlessly.
✅ Membership Growth – Highlight benefits and attract new members with ease.
✅ Lead Generation – Drive sign-ups with eye-catching designs.
✅ Product/Service Promotion – Showcase what your association offers.
✅ Blog/News Updates – Share updates in a polished, professional way.
✅ Engagement Boosters – Spark conversations and keep members involved.
✅ Testimonials & Member Stories – Build trust and celebrate your community.

No more design meltdowns or blank Canva screens. Just plug in your branding, update the text, and you’re ready to post!

Explore our full template library today 👇
https://zurl.co/FOFk2

Marketing in an association isn’t about doing everything. It’s about focusing on what really makes a difference, even wh...
04/11/2025

Marketing in an association isn’t about doing everything. It’s about focusing on what really makes a difference, even when resources are tight.

Join Olena Lima CAE, for an engaging UST Education session designed for small teams with big goals. Together, we’ll explore how to:

💡 Design marketing campaigns that grow your membership
💬 Develop personalised, relevant campaigns to engage members more effectively
🚀 Optimise key channels and touchpoints to boost engagement
🔎 Apply practical strategies for smarter marketing with limited resources

And if you haven’t yet discovered UST Education, it’s a fantastic resource for association professionals looking to learn, share ideas, and stay on top of the latest trends shaping our sector.

🎯 Marketing on a Shoestring: Smart Planning for Small Teams
📅 November 20, 1:00 PM – 2:00 PM EST
🔗 FREE registration: https://zurl.co/JP8Ch

LAST CHANCE TO JOIN! 📣Planning can feel impossible when your strategic goals aren’t crystal clear. We’ve all had those m...
03/11/2025

LAST CHANCE TO JOIN! 📣

Planning can feel impossible when your strategic goals aren’t crystal clear. We’ve all had those moments - running campaigns, scheduling posts, and sending emails that don’t quite connect with our strategic vision. That’s “busy marketing,” and we’re saying goodbye to it.

This Tuesday, 4 November at 11:00am AEDT, we’re kicking off the Building Your Association’s 2026 Marketing & Engagement Planning Bootcamp with an energising strategy session led by Lindsay McGrath, who’ll help you link every marketing move to real outcomes that drive your association forward.

The live session is free to attend to everyone, whether you're part of the Bootcamp program or not.

What You'll Learn:

✅ Translate your association’s business priorities into clear, actionable marketing goals
✅ Demonstrate how marketing drives organisational growth and shines as a strategic function, not just a support role
✅ Walk away with practical tools to bridge the strategy-to-execution gap
✅ Break down silos by collaborating with other departments so marketing is integrated across the whole organisation
✅ Avoid the common pitfall of “busy” marketing that looks active but fails to deliver real impact

📍 Virtual. Registration for this live expert session is FREE
🔗 Register here: https://zurl.co/hXGg2

Last week, we kicked off our 2025 Marketing Planning Bootcamp, and what a group we have this year!We have participants f...
03/11/2025

Last week, we kicked off our 2025 Marketing Planning Bootcamp, and what a group we have this year!

We have participants from 4 countries, from experienced CEOs with 30+ years in the sector to those just starting their journey in membership marketing. From associations with elaborate tech stacks to those taking their first steps in digital transformation.

We have associations representing podiatrists and investment advisors, early childhood educators and strata managers, healthcare and research professionals. Some managing 80 members, others with 20,000+.

Despite our different backgrounds, we're all facing similar challenges: limited resources, small teams wearing multiple hats, finding time for planning (not just reacting), creating meaningful member engagement, and navigating digital tools. One person said they're here because they want accountability, another said they're drowning in last-minute event requests, a few are building their first-ever marketing strategy.

Over the next five weeks, we're diving deep. Strategy. Marketing Tools. Smart planning. The Membership Marketing Framework that I've been taking around the world. Content. Tech. All the things that keep us up at night.

We're genuinely grateful for your trust in this program. Hearing everyone's pain points, goals, and aspirations during our kickoff reminded us why we love this sector so much. We're all in this together, and we're committed to making your time investment pay off!

P.S. If you're reading this thinking "damn, I should've signed up", we've only had one intro session, so it's not too late to jump in for the best part!

🔗 https://zurl.co/pxSVn

Retention isn’t magic.. It’s communication done right.We help associations like yours build structured communication pla...
31/10/2025

Retention isn’t magic.. It’s communication done right.

We help associations like yours build structured communication plans that keep members engaged at every stage, from first impressions to renewal reminders.

Our approach? Simple but strategic.

We start by mapping your member journey, then design communication touchpoints that feel timely, relevant, and authentic, not just transactional. Because members renew when they feel connected.

If your emails, newsletters, and updates aren’t sparking response or engagement anymore, it might be time to refresh your approach.

💬 Book a quick call with us to explore how we can help you plan communication that truly connects.

👉 https://zurl.co/Ja0kI

So many associations fall into the trap of busy marketing - campaigns, emails, and socials that look active but don’t ti...
29/10/2025

So many associations fall into the trap of busy marketing - campaigns, emails, and socials that look active but don’t tie back to the bigger goals.

Your marketing plan shouldn’t just look good on paper; it should help your association grow.

We're kicking off our 2026 Marketing & Engagement Planning Bootcamp with Lindsay McGrath next week as he shows how to align your 2026 plan with your organisation’s real priorities and stop doing “busy” marketing that doesn’t deliver.

💡 Bootcamp expert session: Strategic Alignment – Connecting Your Marketing Plan with Your Association’s Business Goals
🗓️ Tuesday, 04 November, 11am AEDT
📍 Virtual. Registrations for this live expert session is FREE
🔗 Register here: https://zurl.co/ZoVDm

👋 Want the full bootcamp experience?
Join the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp, a collaborative space for association pros to plan, learn, and grow together. Get access to expert templates, session recordings, live Q&As, peer reviews, and an engaged community, plus on-demand training to keep you moving towards your 2026 goals.

26/10/2025

⏰ Last call, association pros!

If your 2026 marketing and member engagement plan is still sitting in a draft folder, half-thought-through, or living in your head… it’s time to bring it to life, and you don’t have to do it alone.

The Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp kicks off this Thursday, 30 October, and it’s your final chance to jump in before doors close!

Over the next five weeks, you’ll work alongside fellow association professionals who are tackling the same challenges, and you'll have access to expert templates, live sessions, peer feedback, and on-demand training - everything you need to turn ideas into a plan you can actually implement. 🎯

And here’s the best part: it’s not just about learning. It’s about doing it together in a collaborative, supportive space that keeps you motivated (and accountable!) from week one through to the finish line.

Doors close soon! Are you in? 👉https://zurl.co/skbaE

Meet the Data Expert Behind Smarter Member Decisions: Cristiano Lima 🙌Cristiano Lima, General Manager at MemberBoat, is ...
23/10/2025

Meet the Data Expert Behind Smarter Member Decisions: Cristiano Lima 🙌

Cristiano Lima, General Manager at MemberBoat, is the data expert every association needs in its corner. With more than 20 years of experience in market and social research, he’s helped governments, universities, and industry bodies uncover what truly drives people’s decisions and behaviours.

Inside the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp, Cristiano will help you make strategic choices grounded in real member behaviour and engagement metrics, not just assumptions or opinions around the board table.

Plus, stick around for the live Q&A with Cristiano, where you can bring your trickiest data dilemmas to the discussion.

🗓️ Kicks off Thursday, 30 October. Don’t miss your seat!
📍 Virtual
🔗 Join the Bootcamp to access the full collaborative experience: on-demand training, peer discussions, expert sessions, and all the templates you’ll need to build your 2026 plan with confidence! https://zurl.co/SHV6o

We’re packing a little Aussie sunshine ☀️ and a lot of association passion as we head to the Philippines for the 13th PC...
23/10/2025

We’re packing a little Aussie sunshine ☀️ and a lot of association passion as we head to the Philippines for the 13th PCAAE Associations Summit!

We're excited to share that Olena Lima and Cristiano Lima will be speaking at the 13th PCAAE Associations Summit on November 6, 2025, at the vibrant Clark Freeport Zone, Pampanga! Hosted by the Clark Development Corporation (CDC) and supported by the Tourism Promotions Board (TPB) Philippines, this year’s Summit carries the theme “Power of Unity: Connect, Convene, Collaborate” and the sub-theme “Empowering Associations, Amplifying Impact.”

And here’s something we’re extra excited about.. after years and years of virtual catch-ups, we’ll finally be meeting Bobby Peralta in person! His passion for associations is unmatched, and we can’t wait for some inspiring conversations. 🙌

Join over 100 association and business leaders from across the country and the region in celebrating and strengthening the vital role of associations in national development.

If you’re attending, come say hi! We’d love to meet you in person! 👋

Meet the Communications Expert Helping Associations Lead the Conversation: Sarah Morgan 🙌If there’s one thing Sarah know...
22/10/2025

Meet the Communications Expert Helping Associations Lead the Conversation: Sarah Morgan 🙌

If there’s one thing Sarah knows better than most, it’s how to make your association the voice everyone listens to. With over 20 years of experience in communications, media, and stakeholder engagement, she’s helped countless organisations tell their stories, turning complex messages into conversations that matter.

💡 Bootcamp expert session: How to Own the Conversation: Building Strong Media Relationships Leading Into 2026
🗓️ Tuesday, 5 November 11am AEDT
📍 Virtual. Registrations for this live expert session is FREE
🔗 Register here: https://zurl.co/XgxCY

Learn from Sarah how to navigate today’s media landscape, confidently handle interviews, craft messages that resonate, and position your association as a trusted, go-to voice in your sector.

Inside the Building Your Association’s 2026 Marketing & Member Engagement Plan Bootcamp, you’ll also join a collaborative space built for doing the work together, with peer discussions, live Q&As, expert guidance, and practical tools to help you craft your 2026 plan with confidence.

✨ Learn, share, and plan alongside association professionals who are just as committed to growth as you are. Secure your spot in the Bootcamp and start shaping your 2026 strategy today!

Address

4/2 Cawarra Road
Caringbah, NSW
2229

Telephone

+61402762045

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