Membership Marketing School

Membership Marketing School At Membership Marketing School (powered by MemberBoat), we help associations excel in marketing, member engagement, and digital transformation.

Our mission is to make marketing accessible, affordable, and practical for associations of any size.

ROT is the new currency.Return on Time (ROT)... and your members are the ultimate investors. Every meeting they attend. ...
17/09/2025

ROT is the new currency.

Return on Time (ROT)... and your members are the ultimate investors.

Every meeting they attend. Every event they join. Every email they open.

They're spending their most precious resource: time.
The question is: Are you giving them a solid return on their investment?

In this edition, we’ll go deeper into what member experience means for associations and why it matters now more than ever. Inside, you’ll find a toolkit full of useful resources plus short, easy lessons that inspire fresh thinking and smarter ways to connect with members.

MEMBER EXPERIENCE TOOLKIT
📅 The Member Experience Lab - lessons now available 👉 https://zurl.co/f8ASv
💡 Why Member Experience Matters More Than Ever For Associations 👉 https://zurl.co/UfSJF
📚 Guidebooks for Your Member Experience Journey 👉 https://zurl.co/f8ASv

OUR TEAM RECOMMENDS
📅 Attend: Associations Forum's Association Leaders Symposium - 18 September 👉 https://zurl.co/RnXzz
🎧 Listen: Association Tech Insider: Designing the Member Experience: What Happens Between Join and Renew 👉https://zurl.co/Jujex
📖 Take the Survey: Enterprise Care FY26 NFP Remuneration Survey 👉https://zurl.co/jvnS6

Don’t miss out—subscribe to our newsletter for the latest tips, strategies, and insights in membership marketing. 👉 https://zurl.co/XEg6c

15/09/2025

Too often, valuable insights are gathered… then shelved. Another spreadsheet. Another report. Another “we’ll get to that later.” Meanwhile, the very feedback that could spark change goes untapped.

This upcoming Answers for Associations' session flips that script. It’s about showing you how to take survey results out of the “report graveyard” and actually use them, shaping strategies that members notice, creating experiences that feel personal, and making decisions you can back up with real evidence instead of assumptions.

Together with Angela McDonald (Optimum Contact) and Cristiano Lima (MemberBoat), you'll discover:

✔️ Practical ways to collect feedback that’s actually useful
✔️ Real-world examples of what to do next with that data
✔️ Tips to turn insights into action—without hiring a data scientist
✔️ Time-saving ideas you can put into practice right away

Don’t let your member surveys gather dust. This is your chance to discover how associations are turning feedback into action, and you can too.

📅 Wednesday 17 September 2025
🕛 12.00–1.00pm AEST
👉 Free to register: https://zurl.co/3Of8c

Your members are getting 50+ emails this week. Guess how many they'll actually remember?Spoiler alert: Most likely, it's...
15/09/2025

Your members are getting 50+ emails this week. Guess how many they'll actually remember?
Spoiler alert: Most likely, it's not your newsletter.

While associations everywhere are stuck in the 'send more emails, host more events' hamster wheel, the game-changing question isn't HOW MUCH you're doing, it's WHETHER IT MATTERS.

Ready to create moments that stick? The Member Experience Lab shows you exactly how.

It’s a space built for association professionals who want to transform everyday interactions into unforgettable member experiences. Think smarter segmentation, journey mapping that actually works, personalisation tools that save you time, and metrics that prove success.

⚡ The doors are open today, and the first lessons are now LIVE. Dive in at your own pace, binge it in a weekend or chip away step by step. But the sooner you start, the sooner your members feel the difference.

👉 Don't sit this one out. Enrol now: https://zurl.co/L6Wv6

Membership marketers, your year just got a major upgrade! 🎉 If boosting member engagement, keeping your community engage...
11/09/2025

Membership marketers, your year just got a major upgrade! 🎉

If boosting member engagement, keeping your community engaged, or finally getting organised with your membership marketing has been on your to-do list, the MMS Annual Pass is here to help. 🎟️

With the MMS Annual Pass, you get all courses, templates, challenges, and expert tips at your fingertips for a whole year. That’s 12 months of learning, growth, and hands-on marketing all in one place.

From email campaigns and event promotion to member experience, content planning, and growth strategies, we’ve got you covered. It’s a smart, flexible way to keep learning at your own pace and get the support you need to engage members, boost retention, and grow your community.

Want to get started? Grab your pass today 👉 https://zurl.co/Kz1S3

Running an association often feels like you’re wearing ten hats at once 🎩. One minute it’s events, the next it’s email, ...
10/09/2025

Running an association often feels like you’re wearing ten hats at once 🎩.

One minute it’s events, the next it’s email, then member engagement, strategy, and digital tools… it never ends.

That’s where MemberBoat comes in.

Think of us as your extra pair of hands (and brains) for marketing, growth, and digital transformation. From member journey mapping and lead generation to automation, content, and in-house workshops, our services are built to make your work lighter and your results stronger.

👉 Explore what’s possible for your association: https://zurl.co/O5Tzz

Behind every loyal member is a journey that felt thoughtful, personal, and valuable. But here’s the thing: those journey...
08/09/2025

Behind every loyal member is a journey that felt thoughtful, personal, and valuable.

But here’s the thing: those journeys don’t fall into place by chance. They’re built intentionally, and that’s exactly what you’ll learn in the Member Experience Lab.

Launching 15 September, this course takes you step by step through the essentials: how to build a clear strategy, segment your audiences, map the member journey, personalise at scale, and measure what really matters. Each piece connects to help you design experiences that make members feel proud to be part of your community.

💡 And because we know your time is limited, every module is short, on-demand, and ready when you are. You can binge-watch over a weekend or take it one step at a time, whatever works for you.

📌 Sign up today and be the first to join when the course opens.
👉 https://zurl.co/E3vlV

When one of our participants joined the Association Event Marketing Accelerator, they already had solid industry knowled...
08/09/2025

When one of our participants joined the Association Event Marketing Accelerator, they already had solid industry knowledge and years of experience. But here’s the magic: joining the course gave them fresh tools, new perspectives, and practical ideas they could put into action straight away.

The real highlight? Connecting with peers. Sometimes the best insights come from hearing what others are testing, tweaking, and transforming in their own event marketing. 🙌

This is just one of the many learning experiences waiting for you inside the Membership Marketing School! Check out our courses here: https://zurl.co/pIziD

Associations are competing for attention in the same space as Spotify, Netflix, and Amazon. Your members aren’t just com...
05/09/2025

Associations are competing for attention in the same space as Spotify, Netflix, and Amazon. Your members aren’t just comparing you to other associations; they’re comparing you to every convenient, personalised, and effortless interaction in their daily life.

This September, Membership Marketing School turns the spotlight on something that every member secretly craves (but rarely says out loud): feeling understood. Inside this issue, you’ll discover quick interactive tools and bite-sized learning you can jump into anytime.

PERSONALISATION RESOURCES
📅 The Member Experience Lab, opens on 15 September 👉 https://zurl.co/gObKp
💡 Personalisation Performance Check 👉 https://zurl.co/POARg

OUR TEAM RECOMMENDS
📅 Attend: AuSAE Conference & Exhibition (ACE) - 10-12 September 👉 https://zurl.co/Y6ze7
🎧 Listen: Association Insights Podcast: From BeccaBot to Better Member Experience: Using AI to Drive Value 👉 https://zurl.co/qjmaL
📖 Read: Associations Now: Solving for the New Reality of Engagement: A Holistic Member Experience 👉 https://zurl.co/bowsw

Don’t miss out—subscribe to our newsletter for the latest tips, strategies, and insights in membership marketing. 👉 https://zurl.co/c9ijN

It’s not only about your member benefits, it’s the experience your association creates.Welcome to The Member Experience ...
04/09/2025

It’s not only about your member benefits, it’s the experience your association creates.
Welcome to The Member Experience Lab! 💡

In this course, you’ll discover how to design member experiences that feel personal, build trust, and keep members coming back. Here’s a peek at what you’ll find inside:

✨ A FREE intro lesson to help you move past “basic customer service” into interactions that feel effortless.
✨ Ways to stop the dreaded “send-to-all” and start speaking to the right people with segmentation and personas.
✨ Clear tools to map the member journey, so you can spot friction and fix it fast.
✨ Smart personalisation tricks powered by good data (without burning out your team).
✨ And yes, how to measure if it’s all working, so you can prove the impact.

The best part? Each lesson is short, sharp, and action-ready. Binge it in a weekend or roll it out step by step, it’s all in your hands.

📅 The course officially opens on Monday, 15 September! Sign up now to get notified the moment it’s ready. You don’t want to miss this one!

🔗https://zurl.co/v9txm

We’ve packed our bags (and a few marketing secrets 😉) and are heading to AuSAE’s ACE Conference & Exhibition 2025 at Mar...
02/09/2025

We’ve packed our bags (and a few marketing secrets 😉) and are heading to AuSAE’s ACE Conference & Exhibition 2025 at Marvel Stadium, Melbourne, from 10–12 September!

Here’s where you can find us:

🔹 Booth #5 – Cris and Olena Lima will be there to chat about smart marketing strategies, fresh tools, and how to simplify your journey to digital transformation.
🔹 On stage! Don’t miss Olena's session: “Marketing on a Shoestring: Smart Content for Small Teams” on Thursday, 11 September, 12:15–12:45 pm AEST.

This year’s theme, Unmasking the Future, is all about bold ideas and fresh opportunities for associations. We’d love to see you there! Come say hello, share your challenges, and pick up some hands-on insights you can take back to your team.

Will you be joining us? Drop a 👋 in the comments if we’ll see you at ACE!

18/08/2025

Do your emails reach your members’ inboxes… or are they quietly rotting in spam?

If you’ve seen your open or click rates drop lately, you’re not alone. The good news? A few simple fixes (like cleaning up your list and following best-practice content rules) can dramatically improve member engagement.

Want to learn more?

1️⃣ Join our free live session this Thursday, 21 August, 11am AEST, where we’ll review the most common mistakes associations make with email. Fun, fast, and myth-busting.
2️⃣ Dive into the full Association Email Marketing Playbook. Available on demand, this course contain six easy-to-digest lessons packed with tools and strategies tailored for associations.

Learn more and register today at https://www.membershipmarketingschool.com/courses/email-marketing-for-associations?utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial

What Makes or Breaks an Association Conference with Andrew KleinWhat do gala dinner punch-ups, blackout moments on Hamil...
29/07/2025

What Makes or Breaks an Association Conference with Andrew Klein

What do gala dinner punch-ups, blackout moments on Hamilton Island, and dangerous ideas have in common? They’re all part of the wild and wonderful world of association conferences. And nobody tells those stories better than Andrew Klein.

In this episode of the , Olena sits down with one of Australia’s most seasoned professional speakers and MCs. With over 30 years behind the mic and hundreds of association conferences under his belt, Andrew shares what works, what doesn’t, what makes a conference truly unforgettable, and how to turn even the driest content into something genuinely engaging (yes, even those “genius-but-dull” academics).

You’ll learn:
✅ Hilarious real-life event disasters, and how to survive them
✅ The must-have traits of great conference speakers
✅ Smart ways to spend your event budget for maximum impact
✅ Why less content and more connection is the future of successful events
✅ The magic of risk-taking, authenticity, and ditching the PowerPoint overload.

🎧 Press play, hit follow, and don’t forget to share this one with your events team. They’ll thank you later! https://www.associationhubpodcast.com/episodes/post/80-what-makes-or-breaks-an-association-conference-with-andrew-klein?utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial

And if you’re on the hunt for a top-notch MC, you can find Andrew at andrewklein com au⁠⁠⁠.


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