http://www.membershipmarketingschool.com/

Membership Marketing School, 4/2 Cawarra Road, Caringbah (2025)

29/07/2025

What Makes or Breaks an Association Conference with Andrew Klein

What do gala dinner punch-ups, blackout moments on Hamilton Island, and dangerous ideas have in common? They’re all part of the wild and wonderful world of association conferences. And nobody tells those stories better than Andrew Klein.

In this episode of the , Olena sits down with one of Australia’s most seasoned professional speakers and MCs. With over 30 years behind the mic and hundreds of association conferences under his belt, Andrew shares what works, what doesn’t, what makes a conference truly unforgettable, and how to turn even the driest content into something genuinely engaging (yes, even those “genius-but-dull” academics).

You’ll learn:
✅ Hilarious real-life event disasters, and how to survive them
✅ The must-have traits of great conference speakers
✅ Smart ways to spend your event budget for maximum impact
✅ Why less content and more connection is the future of successful events
✅ The magic of risk-taking, authenticity, and ditching the PowerPoint overload.

🎧 Press play, hit follow, and don’t forget to share this one with your events team. They’ll thank you later! https://www.associationhubpodcast.com/episodes/post/80-what-makes-or-breaks-an-association-conference-with-andrew-klein?utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial

And if you’re on the hunt for a top-notch MC, you can find Andrew at andrewklein com au⁠⁠⁠.

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25/07/2025

Associations are people-powered, and today we meet a leader proving it.

In our latest episode of the , Angela chats to Angelina Mallini Pillai, CEO of the Association of Consulting Architects. Angelina didn’t train as an architect, yet she’s built a thriving, values-led community by listening deeply, fostering trust, and putting wellbeing and relevance at the centre of her work.

In this episode, we explore what it really means to lead a niche association, one where most members are running micro-businesses, juggling every role from payroll to design. You’ll hear how Angelina and her team use real-time feedback to shape services, create belonging, and challenge outdated norms in the architecture profession.

We talk about:
• Using Pulse Check surveys to drive real support and advocacy
• Building trust as a non-industry CEO in a deeply technical field
• Embedding mental health, equity, and culture into strategic priorities
• Rethinking leadership models and giving permission to innovate

If you’re passionate about the future of associations, or leading through change, this one’s for you.

🎙️ Listen now at https://www.associationhubpodcast.com/episodes/post/79.transforming-a-niche-association-leadership-lessons-from-angelina-mallini-pillai?utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial

23/07/2025

Ready to take your association's digital strategy to the next level?

Causeis is putting on an event you can't miss out on! Join over 30 industry-leading experts from Australia and overseas at Causeis , Australia's premier conference dedicated exclusively to digital transformation for associations.

Our team, Olena and Cristiano are thrilled to join as speakers, and we'll be delivering two practical sessions on member experience and insights. We'll dive into proven tools and methods and explore how you can create engaging, frictionless journeys for your members.

Choose from three tailored content streams (Strategy, Digital Experience, and Technology) to address your specific association challenges.

Join us in Brisbane on 26–27 August to get inspired, collaborate, and gain strategies you can apply immediately.

Secure your spot today!

👉 Register today: https://www.causeis.com/digitalfirst/digitalfirst/default.aspx?hkey=05633523-fb12-4cbc-be58-16e220dd3b31&utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial
See you in Brisbane!

15/07/2025

How Content Shapes Member Experience (and Why It Matters More Than Ever)

In this global edition of the Association Hub Podcast, Olena chats with Marcus Leite from https://zurl.co/dL7wz, our very first Canadian guest! Marcus brings an international perspective to challenges that are surprisingly universal. From member experience and content strategy to digital engagement and sustainable revenue models, this conversation explores what it takes to stay relevant and how to deliver value year-round.

In this episode, we unpack:
- Why relying on events and print publications isn’t sustainable anymore
- How to deliver content that’s member-driven, timely and engaging
- What associations can learn from Netflix, not just in delivery, but in customer experience
- The building blocks of a smart content strategy: planning, formats, repurposing, and consistency
- Practical ideas for small teams with limited resources
- And, yes, how to monetise digital content to boost non-dues revenue

This episode is full of practical takeaways for association professionals who want to do things differently. Tune in now and get inspired to transform your digital game.

If you’re curious about how associations can level up their content, elevate member experience, and create sustainable engagement strategies, https://zurl.co/dL7wz is packed with resources, insights, and examples to get you started.

Tune in now and rethink the way you approach partnerships.

🎙️ Available wherever you get your podcasts or on our website https://zurl.co/pw6jX

Engagement Experience &Branding Diversification

11/07/2025

Stop pitching. Start partnering.

Too often, partnerships are treated like a transaction. Logos on slides, generic exposure promises, and cookie-cutter packages. But what if we flipped the script?

In this episode of the , we’re joined by Mike Barouche, a strategic thinker who's reimagining what partnerships can do.

He unpacks:
✅ Why a great onboarding experience sets the tone for success
✅ How to design events that serve both members and sponsors
✅ What changes when we focus on outcomes over vague ROI

If you're stuck in the old sponsorship loop, this convo is your wake-up call. It's practical, fresh, and full of "why aren’t we doing this already?" moments.

Tune in now and rethink the way you approach partnerships.

🎙️ Available wherever you get your podcasts or on our website https://zurl.co/mzuSI

10/07/2025

Every time you spotlight a service, share a promotion, or announce a special offer, you're creating an opportunity for your members and prospects to say, “This is exactly what I need.”

Showcasing your association's value shouldn't be such a struggle, but truth be told, creating eye-catching promotional content often is.

That’s why we created our Promotion & Service Promotion Templates - your shortcut to scroll-stopping visuals and member-ready messages:

✔️ Professionally designed templates that are available in three different designs
✔️ Perfect for showcasing services, special offers, and other offerings
✔️ Easy-to-customise Canva designs — no design skills needed
✔️ Built to engage, inform, and convert

🛍️ Explore the Template Shop and start turning your value into visibility: https://zurl.co/guCil

08/07/2025

Here’s what happens when an association team takes a breather from the daily grind and focuses on their marketing approach… 💭

✅ They gain fresh insights into what truly matters to their members.
✅ They discover new campaign ideas that feel right, not rushed.
✅ They learn how to make the most of their tools in smarter, more strategic ways.
✅ And most importantly, they feel more confident about where they’re heading.

That’s why our in-house workshops are all about you - your goals, your team, and the members you serve.

We bring tailored sessions right to your organisation, helping you and your team build skills in member recruitment, retention, engagement, digital tools, and strategy.

👉 Book a session today: https://memberboat.com.au/in-house-workshops?utm_source=facebook&utm_medium=Social&utm_campaign=MBsocial

26/06/2025

Did you know? 🏆

The powerhouse team of Billie Cox and Olena Lima not only brings top-notch expertise to association event marketing, but they’re also an award-winning duo!

Back in October 2020, this dynamic pair scooped Best Event Training & Education at the Australian Event Awards for their ground-breaking work with the Australian Marketing Institute.

Now, they’re teaming up again - bringing all that energy, innovation, and gold-medal experience into our Association Event Marketing Accelerator 🚀

If you want to:
✅ Fill more seats
✅ Build a marketing calendar that works
✅ Craft campaigns members can’t wait to engage with

… this is the place to be. Starts Thursday, 3 July!

🔗 Spots are filling in fast - save yours now: https://zurl.co/7q0OO
💡 The foundational webinar is free, giving you the essentials of event marketing. If you want access to all workshops and resources, sign up for premium access to unlock the full program!

26/06/2025

Exciting news! 🙌 Olena Lima will be speaking at Causeis DigitalFirst25, sharing insights in her Masterclass: Tools to Design a Seamless Member Experience.

Digital First 25 is where association professionals come together to spark ideas, share solutions, and explore new ways to grow and engage their communities.

In her session, Olena will share tools and approaches that help associations create a truly seamless member experience, across every touchpoint, from first contact to renewal (and beyond). 💡

If improving member experience, digital engagement, and operational efficiency are on your radar, this is the perfect place to connect, learn, and come away with ideas you can put into action straight away.

We hope to see many familiar faces there! 🙌

🎟️ Register here: https://zurl.co/6nDcE

DigitalFirst25

26/06/2025

This is exactly why we created Membership Marketing School. ✨

Because we know how tricky membership marketing and tech decisions can feel. And having someone in your corner, helping you figure it out, can make all the difference.

That’s why we offer a mix of free events, paid programs, and on-demand training, so associations of all sizes can get the support they need, when they need it.

From choosing systems to building campaigns and growing your membership, we’re here to help you every step of the way.

✨ EOFY Bonus: If you want access to every course, template, resource, our member-only community and bootcamps for the next 12 months, check out our new MMS Annual Pass. One pass, endless learning for you or your whole team! But hurry, offer ends 30th June.

🔗https://zurl.co/Ez2cN

25/06/2025

In this new episode, we welcome back Luke Daly, now one year into his role as CEO of the Australian Swim Schools Association for a candid conversation about what it truly takes to step into the top job.

Forget the highlight reel. Luke shares the unfiltered version: navigating change, managing limited resources, facing imposter syndrome, and learning to lead while still finding your feet. It's honest, practical, and sometimes unexpectedly funny (yes, even job interviews with two dislocated knees).

Whether you're leading for the first time, mentoring future leaders, or just curious about what modern association leadership actually looks like, this episode is for you.

Highlights from this episode:

🔷 What no one tells you about becoming CEO
🔷 Early priorities that help create momentum
🔷 Grassroots member engagement that makes a difference
🔷 Balancing passion with practicality
🔷 How small wins can lead to lasting change
🔷 The role of mentors and mindset

A grounded, refreshing take on leadership from someone living it day to day.

🎧 Listen now: https://zurl.co/dUQeY

23/06/2025

There’s still time to join us! ⏳

Our next is just around the corner, and this one’s all about personalising member experiences in ways that are achievable and effective for associations of all sizes.

We’ll explore ways to:
✅ Understand what your members truly need
✅ Tailor your communications at every stage of the member journey
✅ Move beyond basic segmentation
✅ Apply personalisation even without complex tech

If member engagement is on your priority list (and when isn’t it?), this is a session you won’t want to miss.

📅 Thursday, 26 June 12:00 PM AEST
💻 Virtual
🔗 Save your spot for FREE: https://zurl.co/55UVS

Membership Marketing School

29/07/2025

25/07/2025

23/07/2025

15/07/2025

11/07/2025

10/07/2025

08/07/2025

26/06/2025

26/06/2025

26/06/2025

25/06/2025

23/06/2025

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