18/12/2025
The end of the year always feels like a special invitation to pause and truly appreciate the journey.
Before the holiday rush truly kicks in, we wanted to say thank you. The connections weโve built this year mean more to us than we can easily put into words. From industry events to shared wins, 2025 was defined by the people we worked with, and weโre deeply grateful. ๐ฅ
This year, we had the privilege of collaborating with more than 20 associations across the globe, spanning industries from healthcare and finance to psychology and infrastructure. Every project gave us the opportunity to better understand member needs, industry challenges and behaviours, and to work alongside our clients to create meaningful member experiences. Building stronger communities and making a real impact together continues to remind us just how powerful trust and partnership can be.
One very special highlight was sharing our membership marketing framework with peers around the world. Thank you to all our School participants for your trust. Seeing our work resonate with association leaders globally was incredibly rewarding. ๐
From the Membership Marketing School and the Association Hub Podcast, to the Association BizLink Supplier Directory and our direct consulting work, weโre proud to play a small role in connecting people, ideas and communities across the association sector.
We also couldnโt do what we do without our partners. Those who share their wisdom, invite us into their events, amplify our voice, refer clients, or support delivery behind the scenes. This work truly takes a village, and weโre grateful for every part you play.
Thank you to everyone who shared their time, trust and ideas with us this year. You made 2025 one to remember.
Weโre looking forward to an even stronger 2026. Wishing you a joyful and well-earned break this holiday season. ๐
