Membership Marketing School

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Caringbah, NSW
Membership Marketing School

At Membership Marketing School (powered by MemberBoat), we help associations excel in marketing, member engagement, and digital transformation.

Our mission is to make marketing accessible, affordable, and practical for associations of any size.

19/06/2026

Are you heading to Geelong for the Associations Forum National Conference this July? If so, come and find us. MemberBoat is exhibiting at booth A6, with Cris and Olena on the stand.

Stop by to say hi and talk all things membership marketing, from growing your community and refining your strategy to creating better experiences for your team and your members.

At MemberBoat, we help associations simplify their marketing, embrace new digital tools, and feel more in control of where they're headed. With technology playing a bigger role than ever, we're here to help you get the most from your existing MarTech and build steady, lasting membership growth.

While you're at the stand, pick up a practical workbooks you can take straight back to your team and put to use. Olena is also speaking at a Learning Lab session, where she'll walk through practical ways to grow and retain membership when members are busier and more distracted than ever. It's a chance to dig into the thinking behind the workbook and ask your questions in the room.

Whatever you're working on this year, we'd love to hear about it. See you in Geelong! 🙌
👉 Learn more: https://zurl.co/jozGo

10/06/2026

Prospective members may not be rejecting your association, they may simply not know you exist, understand what you do, or see how your value applies to them yet.

In this webinar, we’ll explore how associations can close the awareness gap and make it easier for future members to find, understand, and connect with their organisation.

Join Kelly Whelan from Higher Logic and Olena Lima CAE from MemberBoat for a practical conversation on improving discoverability, communicating relevance earlier in the member journey, and engaging the next generation of members.

👉 Register now: https://zurl.co/VML70

04/06/2026

Member engagement is top of mind for every association executive. We all want active, involved members who show up, contribute, and feel connected to the organisation, not members who quietly lurk on the sidelines or, worse, stop opening emails altogether.

Join Olena Lima on this Answers for Associations webinar session as she explores the long-term foundations of engagement, including the patterns, behaviours, and engagement rhythms that influence retention and long-term loyalty well before members make renewal decisions.

You'll walk away able to:

✅ Design engagement rhythms that sustain member involvement year-round
✅ Identify the loyalty triggers that matter most for retention
✅ Build a system that consistently strengthens connection
✅ Understand the early signs of disengagement and how to intervene
✅ Create retention pathways that actually influence renewal decisions

📅 Date: Wednesday 15 July 2026
🕓 Time: 11.00am - 11.45am AEST | 1.00pm - 1.45pm NZDT
📍 Zoom
🔗Register here: https://zurl.co/A5GvK

21/05/2026

Have you ever heard a member say "I just didn't see the value" or "I didn't have time to use the benefits"?

Those words sting a little, and they're worth paying attention to.

Olena Lima is diving straight into that gap at the upcoming YM3 webinar, Beyond Benefits: Building a Member Experience That Actually Lands.

It's an honest conversation about why even committed members quietly drift, and what associations can do differently to make membership feel relevant, timely and personal enough to act on.

Olena will be exploring how shifting from a services mindset to a value-led, personalised model changes how members engage, connect and stay. Think early warning signals, personalised journeys, and practical frameworks you can take straight back to your team.

📅 Wednesday 3 June 2026
🕒 7:30pm AEST
📍 Online
🔗 Register here: https://zurl.co/339rH

20/05/2026

Answers for Associations' Associations Unleashed is next week and we are so ready! 🙌

Olena Lima is joining the speaker lineup on 26-27 May in Brighton-Le-Sands, Sydney, sharing what three years of hands-on digital evolution projects with more than 20 associations has taught her about what it really takes to get a digital roadmap off the ground.

Beyond the session, Olena and Cristiano are genuinely looking forward to connecting with the community. These are the conversations we love most.

Will we see you there? 🎉

More details: https://zurl.co/RxauD

12/05/2026

Associations Unleashed is fast approaching and we couldn't be more excited! 🎉

Olena Lima, Founder and Principal Consultant at MemberBoat, is joining the lineup at Associations Unleashed on 26-27 May 2026 at Brighton Hotel Sydney, and her session is one worth showing up for.

Platform, Process, People: The Digital Roadmap draws on three years of hands-on digital evolution projects with more than 20 associations. She'll be getting into the governance and project management frameworks, and being honest about what tends to derail even the well-funded, well-intentioned projects. Because the gap between a solid digital roadmap and a successful rollout isn't usually the technology itself.

If you haven't locked in your spot yet, now's the time. Associations Unleashed isn't your typical association event. Fewer keynotes, more real conversation, and a room full of people who understand the weight of the work you do.

Spots are limited, so grab yours before they're gone.

👉 Register here: https://zurl.co/pXotb

16/04/2026

We're so excited to welcome Siina Suominen to the MemberBoat team as our newest Account Manager! 🎉

Originally from Finland, Siina has lived in Australia for the past 11 years (though she’s still not used to the heat and takes every opportunity to travel somewhere cold! ❄️). She brings extensive experience across operations and marketing, with strong organisational skills and a focus on supporting teams and improving business processes.

At MemberBoat, Siina will be the steady hand behind our client projects, the person making sure everything moves forward smoothly, deadlines are met and nothing gets lost along the way.

Welcome, Siina! 🙌

08/04/2026

Associations don't move forward by being polite with each other. 💡

Associations Unleashed is creating space for the kind of honest conversations our sector really needs. What's working, what's not, and what needs to change if associations want to remain relevant and valuable.

We are genuinely looking forward to being part of a room that can handle that level of honesty.

Will you be joining us there? 🙌

Learn more: https://zurl.co/mlT4C

26/03/2026

Good news for small association teams! Olena Lima CAE is bringing a smarter approach to association marketing to INCON Learning 2026.

This one is for every association marketer doing big things on a small budget. And with just 4 days to go, there is still time to grab your spot!

📆 31 March 2026 | 10:00 AM GMT / 11:00 AM CET / 09:00 PM AEDT
📍Virtual
🔗 Register here: https://zurl.co/qRxFA

Her session, "Marketing on a Shoestring: Smart Planning for Small Teams", is for every association marketer who has ever felt the pressure to do more with less. More content. More campaigns. More channels. In this session, Olena will show you how smarter planning, sharper storytelling, and constant optimisation can turn everyday marketing into measurable membership growth. No big budgets required.

Here is what you will walk away with 👇

✓ Design marketing campaigns that grow your membership
✓ Develop personalised, relevant campaigns to engage members more effectively
✓ Optimise key channels and touchpoints to boost engagement
✓ Apply practical strategies for smarter marketing with limited resources

17/03/2026

We believe that every association, no matter the size of their team or their budget, deserves access to the tools and knowledge they need to grow. So we're removing every barrier standing in your way.

Membership Marketing School offers FREE course tickets for small associations who are ready to step up their marketing game!

More members. Deeper engagement. Smarter campaigns. Whatever your association needs most right now, we've got a course to match, and a free ticket with your name on it.

Limited spots are available, so don't wait too long. Apply now and let's grow together! 🌱 https://zurl.co/SiSWg

Address

4/2 Cawarra Road
Caringbah, NSW
2229

Telephone

+61402762045

Website

http://www.membershipmarketingschool.com/

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