One of the most overlooked parts of filmmaking — in my opinion — is pre-production.
Too often, the focus is on when and where we’re shooting, rather than why.
But that deeper thinking upfront is what really sets a production up for success.
At Huddle Productions, we push hard for more prep time on our commercials. It means fewer surprises on set, a smoother shoot, and less time spent around monitors figuring things out mid-day.
The result?
More time capturing great takes, refining performances, and wrapping on time.
One of the tools we’ve added to our process is Midjourney — helping us create storyboards and, for our latest commercial, full animatics. It’s been a game-changer for communicating flow, feel, and visuals clearly to both the client and the crew.
On this particular project, where every frame was fighting for screen time —
especially with the stunt sequences — having animatics meant we could hit the perfect timing for each moment and execute confidently on set.
Pretty fun to compare the prepro animatic to the end result and seeing how it changed.
If you’re planning a commercial for your business in 2025, let’s chat — we’d love to help you bring it to life.
Absolutely thrilled with what our team accomplished on our latest commercial for Wild Secrets. I had the pleasure of directing and shooting this one and honestly, I couldn’t be prouder of what we pulled off together.
The brief was simple—find a way to showcase the warehouse while capturing the customer journey. This is where we landed and I’m stoked with the result.
Huge thanks to the client for being so supportive and collaborative throughout the process. It really does make all the difference.
Every part of the creative—from concept through to post—was delivered by Huddle Productions!
🎥 New Year, New Showreel! 🎉
Crafting a 2-minute video to capture our capabilities, style, and expertise is always a challenge, but I’m incredibly proud of the quality of work coming out of Huddle Productions.
At the heart of everything we do is one simple goal: delivering exceptional quality and service to our clients.
Here’s to another year of creating meaningful and impactful stories together!
New work from Huddle Productions for NNT and our favourite agency Bison!
Absolutely loving the fresh look and rebranding of Ironman 4x4!
Late last year, Ironman’s marketing team reached out to Huddle Productions to produce photography and video for their new line of rooftop tents.
Their small but savvy marketing team was a joy to collaborate with, bringing some incredible ideas to the table.
I’m not just impressed; I’m tempted to get one for the iLoad!
The way they incorporate video and photos into their site, should set the gold standard for any company selling feature-rich products with many components in my opinion.
The stunning photography by Daygin Prescott truly stands out on their site.
If you think it looks amazing too, contact us to see how Huddle Productions can elevate your brand!
Week 2 of showcasing examples of Huddle Productions’ work accompanied by brief narration every week.
This week is about the directors cut!
Original cut is first video, then directors cut.
These snippets are concise, lasting just 60 seconds, offering you a glimpse into our expertise and methodology.
Join me in discovering what we do and how we excel at it!
In 2024, l’ll be showcasing examples of Huddle Productions’ work accompanied by brief narration every week.
These snippets are concise, lasting just 60 seconds, offering you a glimpse into our expertise and methodology.
Join me in discovering what we do and how we excel at it!
