Good Talent Media

Good Talent Media Good Talent Media is a boutique media services company, providing high quality customised public rel

Good Talent Media

Good Talent Media is a boutique media services company, providing high quality customised public relations solutions to a small group of clients. We help organisations engage all media platforms with confidence, clear messages and a strong media plan. As the Principal Consultant I use my Melbourne television and radio experience to lead and manage all public relations programs p

ersonally. Principal Consultant

Founder and Director of Good Talent Media, Tony Nicholls is an accomplished journalist who has held roles over the last ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media. Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute skills and awareness required to achieve presence and results. He had the privilege of interviewing the movers and shakers of Australia… the people that shaped the news bulletins. And most importantly, he decided whose views made it on air and in what media. Tony’s recent news experience is invaluable for you because he knows the interview questions you’ll be asked, what the media wants and how to deliver an impactful message. As Director of Good Talent Media Training, Tony conducts media training personally.

07/07/2025

PR HIGHLIGHT: We’re proud to partner with Vana Care to celebrate their client Cole for his incredible achievement – his very first art exhibition! 🎨

GTM secured coverage on ABC Adelaide, ABC Sydney and 7NEWS Adelaide evening news bulletins, in addition to online news and social media channels. It reached a combined audience of over 5.5M with a PR value of over $37.3M. 👏

Check out the ABC News segment below.

Countless organisations are sitting on media gold – but they just don't know it yet!Hosted by Caroline Fleming, GTM's He...
23/06/2025

Countless organisations are sitting on media gold – but they just don't know it yet!

Hosted by Caroline Fleming, GTM's Head of PR, this free webinar will delve into key PR tactics that can get you noticed for all the right reasons.

Caroline has worked with many not-for-profits, getting their stories heard across all major mastheads like The Project, ABC, Channel 9 and beyond.

🗓 Date: Wednesday, June 25
⏰ Time: 1 – 2pm AEST

🎟️ Register now: https://www.eventbrite.com.au/e/creating-pr-buzz-without-breaking-the-bank-tickets-1244266738309?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

CLIENT HIGHLIGHT: Last month, GTM team members Caroline and Johanna were invited to Vision Australia’s Seeing Eye Dogs k...
18/06/2025

CLIENT HIGHLIGHT: Last month, GTM team members Caroline and Johanna were invited to Vision Australia’s Seeing Eye Dogs kennel and puppy centre in Melbourne.

They were lucky enough to be introduced to a few Seeing Eye Dogs in training: Jin, Serena and Bruzzy! These highly intelligent pups undertake years of training to become Seeing Eye Dogs, with the support of such dedicated trainers and foster carers. 🦮

GTM has a longstanding partnership with Vision Australia, supporting them with publicity to amplify their important advocacy for blind and low vision Australians. 🙌

06/06/2025

PR HIGHLIGHT: The team at GTM is proud to have partnered with PonyUp for Good, the social enterprise that turns businesses’ e-waste into fresh meal donations for Aussies in need. 🍏

GTM amplified PonyUp’s achievement of one million meals to food rescue charity SecondBite through an exclusive feature on Nine's A Current Affair. This reached a nationwide audience of close to 1,000,000 people with an ASR value of over $180,000.

We can’t wait to see PonyUp achieve another million meals! 👏

In a crowded media landscape, how do you cut through the noise to create meaningful, lasting impact? GTM is partnering w...
02/06/2025

In a crowded media landscape, how do you cut through the noise to create meaningful, lasting impact?

GTM is partnering with Oxfam Australia to bring you a free, interactive webinar this Wednesday.

You’ll hear from three seasoned communicators – Dr Chrisanta Muli, Lily Partland, and Tony Nicholls – as they share insights into how to get your cause noticed and truly heard.

🗓️Date: Wednesday, June 4
⏰Time: 12 – 1pm AEST

🎟️ Register: https://www.eventbrite.com.au/e/amplifying-your-cause-how-to-build-public-interest-through-the-media-tickets-1373771410269?aff=oddtdtcreator

19/05/2025

PR HIGHLIGHT: We’re thrilled to have supported Eat Up and Wonder Bread in their record-breaking effort to help Aussie kids in need last week.

At Sydney's iconic Overseas Passenger Terminal in Circular Quay, 350 children from six schools rolled up their sleeves to make 14,520 cheese sandwiches to break the Guinness World Record for the longest line of sandwiches. Two of the six schools are Eat Up supported schools! 🥪

Following the event, all of the ready-made sandwiches were delivered to hungry school kids thanks to Eat Up.

With one in four students going to school without a packed lunch, the team at GTM proudly supported Eat Up and Wonder Bread to amplify this important cause.

GTM successfully coordinated an earned media strategy to secure national prime time coverage. We secured 10 pieces of media coverage with an audience of 1.8 million people and an ASR value just shy of $200,000. 🎥

28/04/2025

No spin.
No fluff.
Just real results.
That's GTM.

Your audience has a BS detector.So do journalists.When everyone else is padding press releases with buzzwords,we're cutt...
11/04/2025

Your audience has a BS detector.
So do journalists.
When everyone else is padding press releases with buzzwords,
we're cutting to what matters.
Stories that earn attention don't need decoration.
They need substance.

How you treat your gardener matters.Quality agencies choose their clients carefully.Partners, not vendors.
08/04/2025

How you treat your gardener matters.
Quality agencies choose their clients carefully.
Partners, not vendors.

Elections aren't spectator sports. They're your moment to make noise.Influence isn't luck.It's strategy, timing, and raz...
06/04/2025

Elections aren't spectator sports.
They're your moment to make noise.
Influence isn't luck.
It's strategy, timing, and razor-sharp messaging.
We'll show you how to turn this election into your organisation's breakthrough moment.
Hosted by Sally Beerworth, General Manager
Register for free now: https://bit.ly/3FLPOsJ

PR isn't magic.It's strategy, connections, and persistence.Budget for 12-24 months.Just like you would marketing.
31/03/2025

PR isn't magic.
It's strategy, connections, and persistence.
Budget for 12-24 months.
Just like you would marketing.

Camera off during a PR pitch?We notice.Real partnerships start with real conversations.Show up or miss out.
27/03/2025

Camera off during a PR pitch?
We notice.
Real partnerships start with real conversations.
Show up or miss out.

Address

Melbourne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300258995

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