We understand the lifestyles, media consumption habits and mindset of Australia's gay community. When we say "gay" we mean the estimated 1 in 10 Australian males and females who are same s*x attracted. Estimated at over 2.2 million people with an annual disposable income of over $20 Billion this is a powerful and valuable consumer group. Our speciality is advising Australian companies and Advertis
ing Agencies on how to reach this market with the most relevant brand communications. Our media partners are across all media formats including TV, Billboards, Gym Signage, Hotel Signage, Print, Online, OnMobile, Radio, Events. Being everywhere within media the gay community consumer allows brands to establish brand loyalty with this fabulous and influential consumer group. We believe the communications should be relevant and promote goods and services which will enhance the lifestyles of Australia's gay community. Many of our media partners are community owned, we also give 1% of every campaign to a Gay Community charity to further support the community.
