Cali Social

Cali Social Australia | US | UK | Canada

Helping Fashion, Beauty & Lifestyle brands reach the next level through paid ads.

4-time award winner for outstanding paid ad results on Meta, Google, Pinterest, Tiktok.

21/08/2026

Hi! Hello! It’s me, Lauren your paid ads fairy 🧚.
I’ve spent over $30 million on ads including for the big guys (COTY INC, Wella, MAC etc etc [far too many to name]) but now my focus is on helping small/mid-size brands in the fashion, beauty + wellness industries with Meta, Google, Tiktok and Pinterest ads.

05/08/2026

ROAS is a metric, not a strategy 🫡

09/07/2026

It’s a love/hate relationship 😂.
But somehow we come back every day and do it all over again 🙋🏼‍♀️

Meta ads • Google ads • TikTok ads • Pinterest ads • digital marketing • shopify • ecommerce • marketing

07/07/2026

Not to be dramatic but it turns out letting go of everything that feels forced, actually leads to your best work 💪🏼🦋🔥

Less of the big agency model, more of the specialised experts working 1-1 with marketing teams/business owners.

Our ads clients are on firreeeeeee ❤️‍🔥

There is nothing more satisfying than creating a great strategy, executing that strategy and then our clients reaping the rewards.

Meta ads • Google ads • Instagram ads • Facebook ads • shopify • ecommerce • marketing • digital marketing •

22/10/2025

We get the best results working with brands that already have organic traction and a loyal audience.  Paid ads are the accelerator, not the engine

When your product is proven and your audience is responding, that’s when paid ads stop being an experiment and start being a scaling strategy 💡

02/10/2025

Some BTS with our CEO Lauren 🤍

Filmed back in July (we’ve been buried in new account builds since 😅). Ad creatives are everything! Refreshing and updating them consistently keeps accounts healthy + results strong. We’ve been working with this ecom client for 5 years now and still absolutely smashing it!

22/09/2025

Picture this: it’s the day before Black Friday and your ads are still sitting in review 😬

Success on Black Friday doesn’t happen by chance, it’s all in the prep! The earlier we get started on your BFCM campaign the better.

Don’t wait until it’s too late!

As the year draws to a close... 🤍 We want to take a moment to extend our heartfelt thanks for your trust and partnership...
21/12/2023

As the year draws to a close... 🤍

We want to take a moment to extend our heartfelt thanks for your trust and partnership throughout the year!

Holiday Closure Notice:
Please note that our office will be closed for the Christmas and New Year holidays from Friday, 22nd December, and we will be resuming work on Monday, 8th January. This break will allow us to spend valuable time with our families and recharge for an exciting new year!

Continuous Ad Campaign Monitoring:
We understand that the world of digital advertising never sleeps! Even though our office is closed, we have arranged for a skeleton team to be on duty to continue monitoring all ad campaigns. Rest assured, your campaigns will continue to receive the attention they deserve during this holiday period.

Support During Closure:
Should you have any urgent needs or concerns during this period, please don't hesitate to reach out via email. Our team will be available to assist with any critical issues that may arise on [email protected]

Here's to a successful 2024! Have a happy and safe holidays 🎄🥂

Address

31 Chorlton Street
East Brisbane, QLD
4169

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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