Cali Social

Cali Social Australia | US | UK | Canada

Helping Fashion, Beauty & Lifestyle brands reach the next level through paid ads.

4-time award winner for outstanding paid ad results on Meta, Google, Pinterest, Tiktok.

As the year draws to a close... 🤍 We want to take a moment to extend our heartfelt thanks for your trust and partnership...
21/12/2023

As the year draws to a close... 🤍

We want to take a moment to extend our heartfelt thanks for your trust and partnership throughout the year!

Holiday Closure Notice:
Please note that our office will be closed for the Christmas and New Year holidays from Friday, 22nd December, and we will be resuming work on Monday, 8th January. This break will allow us to spend valuable time with our families and recharge for an exciting new year!

Continuous Ad Campaign Monitoring:
We understand that the world of digital advertising never sleeps! Even though our office is closed, we have arranged for a skeleton team to be on duty to continue monitoring all ad campaigns. Rest assured, your campaigns will continue to receive the attention they deserve during this holiday period.

Support During Closure:
Should you have any urgent needs or concerns during this period, please don't hesitate to reach out via email. Our team will be available to assist with any critical issues that may arise on [email protected]

Here's to a successful 2024! Have a happy and safe holidays 🎄🥂

🖤 a bit of us 🖤
20/12/2023

🖤 a bit of us 🖤

Getting in early to let you know we'll be out of office for a much needed break from the 22nd of Dec to the 8th of Jan! ...
07/12/2023

Getting in early to let you know we'll be out of office for a much needed break from the 22nd of Dec to the 8th of Jan! 🎄🥂

It's time to start finalising Boxing Day + New Years offerings for your end of year ads. Let's end the year with a bang!

BFCM RESULTS ✅Congrats! You’ve made it through BFCM sales alive. One of the busiest times of the year for our e-comm cli...
06/12/2023

BFCM RESULTS ✅

Congrats! You’ve made it through BFCM sales alive. One of the busiest times of the year for our e-comm clients. Let’s delve into some results!

#

HOLIDAY PPC INCREASE ⚠️With all the sales and competition leading into Christmas it’s a good time to brace for some ad c...
28/11/2023

HOLIDAY PPC INCREASE ⚠️

With all the sales and competition leading into Christmas it’s a good time to brace for some ad cost increases!

Your Facebook and Google ads run on an auction, so it makes sense that when demand for ad space increases, so too will the price. Unfortunately it's the nature of the game and there isn't anything we can do to stop this.

However we do have 3 tips to best navigate these price rises...

ATTENTION: Business owners 🖤As we navigate the final stretch of the year we thought it was about time we share our tips ...
21/11/2023

ATTENTION: Business owners 🖤

As we navigate the final stretch of the year we thought it was about time we share our tips for staying calm and centred during these peak sale/stress months!

We're expanding once again ✨ - Paid Ads Specialist- Full time role with option of flexibility for family commitments- Hy...
14/11/2023

We're expanding once again ✨

- Paid Ads Specialist
- Full time role with option of flexibility for family commitments
- Hybrid role: In office - East Brisbane & WFH

Minimum 2 years agency experience required!

Submit your resume + CV to: [email protected]

Welcome: Isobel 🖤Introducing our powerhouse new Paids Ads Specialist!“I studied marketing, advertising & social media at...
14/11/2023

Welcome: Isobel 🖤

Introducing our powerhouse new Paids Ads Specialist!

“I studied marketing, advertising & social media at Uni. I've been working in the industry for about 5 years and haven't looked back!”

LET'S TALK MONEY 💸Our most asked question when speaking to prospective clients?“What return can Cali get for my business...
09/11/2023

LET'S TALK MONEY 💸

Our most asked question when speaking to prospective clients?

“What return can Cali get for my business?”

It's an important question, right? But really hard to answer...

Questions we ask to get a clearer picture on the type of returns you could expect include:

1. What are your margins?
2. What is your current conversion rate?
3. What percentage of your customers are new vs returning?
4. What are your stock levels like, do you have any new launches coming up?
5. What is your average LTV of a customer?

It's impossible (+ foolish) to 'guarantee' a set number, but KPI's are a great starting point! ✨

October results 🎃 The month of October is all about gearing up for sales and building up email lists. We want our client...
02/11/2023

October results 🎃

The month of October is all about gearing up for sales and building up email lists. We want our clients to have the best chance of cutting through the mass of sales adverts and hitting those targets!

These are results from a lead-generation campaign competition we put together for a client to collect emails in time for the BFCM sales and Christmas period:

Cost per click: 61 cents
Emails collected: 1,647

That’s a lot of additional eyes on their sales!

Been on the fence about paid ads? Join our waitlist for 2024!
Reach out via DM or email: [email protected] 🖤

Client Spotlight;  💙 Introducing our wonderful new client; Collins St. The Canadian based online boutique featuring a cu...
31/10/2023

Client Spotlight; 💙

Introducing our wonderful new client; Collins St.

The Canadian based online boutique featuring a curated collection of designers from across the US, Europe, Canada and Australia. Born from founder Nicole’s obsession with fashion which evolved from a mere pastime into a true passion.

We're thrilled to welcome them on board! ✨

How long do clients stay with Cali? 🤔84% client retention rate since Cali was founded in 2019 🖤 We’ve been blessed with ...
24/10/2023

How long do clients stay with Cali? 🤔

84% client retention rate since Cali was founded in 2019 🖤

We’ve been blessed with incredible clients that have been with us since day 1. Ads are all about consistency, they’re not a ‘get rich quick’ tactic, they take patience and trust. We could not be more grateful for our long-standing clients (and new ones!) who continuously put their trust in us!

If you’re looking for an ads partner for 2024, make sure to join our waitlist and we look forward to working with you!

It's getting hot in here! 🌶️🔥🥵Our books are officially closed for 2023. In our commitment to maintaining our personalise...
19/10/2023

It's getting hot in here! 🌶️🔥🥵

Our books are officially closed for 2023. In our commitment to maintaining our personalised and boutique experience, we've made the decision to temporarily pause accepting new clients until the new year.

But don’t worry! If you already have a call booked in with us, it will still go ahead. But from here on out, please enquire through our website or DM to be added to our waitlist and we will reach out by Jan 2024!

We couldn't be more grateful for all the love we've received and we're so excited for what this next chapter brings! 🤎

RESULTS RESULTS RESULTS ⚡Here are some exciting results from last month as we welcomed new clients and watched them thri...
12/10/2023

RESULTS RESULTS RESULTS ⚡

Here are some exciting results from last month as we welcomed new clients and watched them thrive!

An exciting Facebook Ads update you HAVE to get around! ✨We can finally send traffic directly to your Instagram profile ...
12/10/2023

An exciting Facebook Ads update you HAVE to get around! ✨

We can finally send traffic directly to your Instagram profile via your Facebook ads! Crazy that we couldn’t do this to begin with but super exciting that we can now.

What they're saying about us...We're so grateful for our incredible clients, and it's such an honour to support their gr...
27/09/2023

What they're saying about us...

We're so grateful for our incredible clients, and it's such an honour to support their growth and success 🖤

Happy birthday to our Acc Manager superstar Em ⭐Our tuna loving, hair shedding (how do you lose that much hair and still...
19/09/2023

Happy birthday to our Acc Manager superstar Em ⭐

Our tuna loving, hair shedding (how do you lose that much hair and still have so much on your head??), treadmill + standing desk queen. We love working with you and hope you have the best day here at work with us 🥰

Address

31 Chorlton Street
East Brisbane, QLD
4169

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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