Strategic Beauty

Strategic Beauty SOCIAL MEDIA & MARKETING COACH FOR BEAUTY PROS
On a mission to help you turn scrolls into clients + sales
-> Online Courses | 1:1 Coaching
12 yrs experience

Social Media & Business Coach for Beauty Pros

✨Member Spotlight✨One thing I love about Maddison’s content?Nobody would ever look at it and think:“Oh, that started as ...
18/06/2026

✨Member Spotlight✨
One thing I love about Maddison’s content?

Nobody would ever look at it and think:
“Oh, that started as a template.”

And honestly, that’s the whole point.🤌🏻

The goal isn’t to make your content look like everyone else’s.

The goal is to create content faster without blending in with everyone else. ✨

And when you do that consistently?
You build a brand that’s instantly recognisable and gives people a reason to choose you.

And if you’re reading this thinking, “I want that too”…
Summer SALE starts Monday.📌

👉 Comment “SALE” and I’ll add you to the VIP waitlist before the deals go live.

Every single one of these felt like a great idea at the time 😅The beauty industry has a way of humbling all of us.And sp...
17/06/2026

Every single one of these felt like a great idea at the time 😅
The beauty industry has a way of humbling all of us.

And speaking of business decisions… one decision I’m very glad I made this year was creating something special for beauty pros behind the scenes 👀

The Summer Sale starts Monday and the VIP waitlist is now open.🧚🏻‍♀️
After this, there won’t be another sale until Black Friday.

👉🏼Comment “SALE” to jump on the waitlist.

✨This week’s content cheat sheet is hereI did the scrolling so you don’t have to 👀If you’ve been sitting there like“what...
16/06/2026

✨This week’s content cheat sheet is here

I did the scrolling so you don’t have to 👀

If you’ve been sitting there like
“what do I even post next…”
start with these.

Because posting *something* isn’t the problem,
posting randomly is.

And that’s why your content feels inconsistent
(and your books stay quiet)

These 5 are simple, current, and actually make sense for your beauty business
so you’re not overthinking every post this week.

And if you want this done for you every single week⤵️

Inside the Content Club, you don’t just get ideas
you get the exact plan, captions, and content templates ready to go.

👉 Comment CLUB and I’ll send you the details

If your Stories aren’t getting engagement and bringing in clients…there’s a reason.It’s not the algorithm.They’re just n...
15/06/2026

If your Stories aren’t getting engagement and bringing in clients…
there’s a reason.

It’s not the algorithm.
They’re just not giving people a reason to stay.

Most beauty pros post: availability, random photos, or “just showing up”

…and then wonder why their books are quiet.

But here’s the thing:
People don’t book from content they watch,
they book from content that pulls them in.

If your Stories aren’t doing that,
they’re tapping through and booking someone else.

And if you want content that works done for you⤵️
inside my Content Club I have hundreds of ready-to-post reel, carousel and story templates.

✨Comment “INSTASTORIES” and I’ll send you the details.

14/06/2026

🚨 TRENDING Carousel Alert 🚨

This “Choose Your Journey” trend is everywhere right now, so naturally I had to create the beauty industry version🧚🏻‍♀️

and yes, this exact template is now inside the BeautyPro Content Club!

👉🏼 comment “TEMPLATE” if you want the editable version + access to hundreds of ready-to-post templates.

why I love this trend so much for beauty pros:

— it turns a simple before & after into an entertaining post

— the gamified format makes it super engaging and shareable, while it also shows off your skills

— and let’s be honest… it was basically made for the beauty industry 😌🤌🏻

Are you gonna try it?👀

The reason so many beauty pros struggle with content has nothing to do with being “bad at content.”It’s because every ti...
12/06/2026

The reason so many beauty pros struggle with content has nothing to do with being “bad at content.”

It’s because every time you sit down to post, you’re starting from scratch.

— You have to think of an idea.
— Figure out what to say.
— Decide whether it should be a Reel, carousel or story.
— Write the caption.
— Find the photos.

And then do it all again a few days later.
It’s exhausting 😅

Not because creating content is hard.
👉🏼Because constantly having to come up with new content ideas IS hard.

That’s exactly why I created the Content Club.🧚🏻‍♀️

So you can open the monthly content calendar, pick a template, customise it to your business and get on with your day.

✨Comment ‘CLUB’ if that sounds like a much better way to create content

10/06/2026

📌 Save this one. You’ll thank yourself later.

Ever wonder why some videos just hit different?
It’s not just the visuals.
It’s also the sound effects that keep people watching. 🎧

These are 5 of my favourite CapCut sound effects I use to make beauty content feel more engaging, and satisfying to watch.

If you’re a lash artist, brow tech, PMU artist, nail tech, or beauty pro trying to grow on Instagram, don’t overlook the audio.✨

Sometimes the smallest details make the biggest difference.

Which one are you stealing first? 👀

Respectfully… some content ideas need to be retired 👀Not because they’re necessarily bad.Because everyone has posted the...
09/06/2026

Respectfully… some content ideas need to be retired 👀

Not because they’re necessarily bad.
Because everyone has posted them. a hundred times.

And when everyone is saying the same thing, the beauty pros willing to say something a little different are the ones getting remembered.

Let me know if I missed anyone, drop your industry below if you need help coming up with unique content ideas 🤎

p.s. This is exactly the kind of content the Content Club members get every month. Comment ‘CLUB’ for the details

Liz was posting beautiful work.But if you landed on her Instagram, you’d mostly see lashes.Not her personality.Not her e...
08/06/2026

Liz was posting beautiful work.

But if you landed on her Instagram, you’d mostly see lashes.

Not her personality.
Not her expertise.
Not the brand behind the business.

So when she joined the Content Club, the goal wasn’t to post more.
👉🏼It was to create content that gave people a reason to choose *her*.

Because when potential clients land on your page, they’re not just deciding whether your work is good.

They’re deciding whether you’re the right fit for them.

That’s the difference between having a portfolio online and building a brand.

Comment “CLUB” and I’ll send you the details to check it out. 🤎

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