Strategic Beauty

Strategic Beauty SOCIAL MEDIA & MARKETING COACH FOR BEAUTY PROS
On a mission to help you turn scrolls into clients + sales
-> Online Courses | 1:1 Coaching
12 yrs experience

Social Media & Business Coach for Beauty Pros

28/12/2025

A lot of people will hate me for saying this but...
editing your client photos & videos is not optional, it’s a MUST!

Agree? Disagree? I’d love to hear your thoughts 👀

Here’s the thing.
If your clients show up bare-faced (which 90% do), it’s your job to make sure they still feel confident and proud to be featured on your page.

A light skin retouch or subtle color grading doesn’t mean you’re “faking results”, it means you’re showcasing your work in the best possible light.☝🏼

That’s what big beauty brands do.
And guess what? It works.

Want to learn exactly how to do this (without making it look over-edited or fake)?

✨Comment ‘CONTENT’ and I’ll send you the link to my Content Creation course🫶🏼

26/12/2025

The problem isn’t your work -> it’s how you’re filming and editing it.

Most beauty pros don’t struggle with content because of their work.🙂‍↔️
👉🏻They struggle because there’s no intention behind their reels.

When your content grabs attention and speaks straight to your dream clients, you’ll see more views and more bookings rolling in.🚀

That’s exactly how I went from slow weeks to fully booked... and how hundreds of my students are attracting new clients every day.

If you’re ready to finally learn how to film and edit content that actually gets seen AND brings you clients...

✅ Comment ‘CONTENT’ and I’ll send you the link to my Content Creation Course (to join 1400+ beauty pros inside✨)

2025 wrapped✨This year stretched me and challenged me, but oh, the GROWTH it brought.I built.I learned.I traveled.I forc...
23/12/2025

2025 wrapped✨
This year stretched me and challenged me, but oh, the GROWTH it brought.

I built.
I learned.
I traveled.

I forced myself to slow down.
I rethought everything I thought I knew about my business and myself.

Here’s to 2026 - doing things with more intention, more ease, and creating from a place that actually feels right.🫶🏼

22/12/2025

I did the scrolling so you don’t have to 👀

Think of this as your weekly cheat sheet for what’s making waves in beauty on Instagram, so you can get inspired and create content that feels🔥

December is the month where beauty pros are either:
→ drowning in clients
→ or spending time with family

Either way, content becomes the first thing to slip.

And that’s exactly where Content Club becomes your safety net.

Inside, you get:
✨ Ready-to-post Reels, Carousels, and Stories
✨ A strategic monthly content plan
✨ Captions already written for beauty pros
✨ Designs that make your work look unique + high-end without spending hours creating…
..so you can show up consistently, book clients, and still have a life outside your phone.😉

✅ Comment ‘CLUB’ and I’ll send you the details!

17/12/2025

Your Reels don’t get skipped because your work isn’t good.🙂‍↔️
They get skipped because nothing is giving people a REASON to stay.

Pretty shots? Love them.
But pretty alone doesn’t stop the scroll anymore.

✨People stay when:
– you hook them in within the first 2 seconds
– they can see how you can help them
– and you make them feel something

Pretty visuals and random clips alone won’t do that.

What works is content with *intention*, where the viewer immediately thinks
“this is for me!”🙋🏻‍♀️

That’s exactly how the content inside the BeautyPro Content Club is built.
👉🏻Not just to look good… but to stop the scroll and actually turn views into bookings.

If you’re done guessing what to post and hoping it lands…
✅ comment ‘CLUB’ and I’ll send you the details

10/12/2025

Here’s the truth most beauty pros never hear ⬇️

If your before–after videos feel “boring”,
it’s not because your work isn’t good enough,
it’s because the video isn’t selling the experience.

→ Pretty results don’t create demand.
→ Views don’t equal bookings.
→ And posting more won’t fix the problem.

What actually changes everything? → Strategic content that books clients.

That’s why I don’t just “teach Instagram.”
I give beauty pros the exact strategies + content that fill their calendar.

That’s exactly what the Content Club is for👇🏻
you get the strategy and the ready-to-post content so you’re never guessing what to share again.

🧚🏻‍♀️Comment ‘CLUB’ and I’ll send you the details.

08/12/2025

I did the scrolling so you don’t have to 👀

Think of this as your weekly cheat sheet for what’s making waves in beauty on Instagram, so you can get inspired and create content that feels🔥

December is the month where beauty pros are either:
→ drowning in clients
→ or spending time with family

Either way, content becomes the first thing to slip.🫠

And that’s exactly where Content Club becomes your safety net.

Inside, you get:
✨ Ready-to-post (customisable) Reels, Carousels, and Stories
✨ A strategic monthly content plan
✨ Captions already written for beauty pros
✨ Designs that make your work look unique + high-end without spending hours creating…

…so you can show up consistently, book clients, and still have a life outside your phone.😉

✅ Comment ‘CLUB’ and I’ll send you the details!

03/12/2025

➡️ Comment ‘GUIDE’ to grab my FREE iPhone Camera Settings Guide

If your videos look dark, grainy, or just not as crisp as you want them to...
you don’t need a new fancy camera. 🙂‍↔️

You just need to use the right phone camera settings and learn to edit your videos the RIGHT way✨

Here’s some important tips:

✅ Always Film in 4k at 60 fps BUT…

✅…export it to 1080 at 30 fps. You can do this in CapCut.

✅ Always use the back camera AND don’t forget to wipe it before use!

✅ don’t overedit your clients skin -> focus on color correction instead.

I put together a FREE iPhone Camera Settings Guide that shows you exactly how to do it (in less than 5 minutes).
💬Comment ‘GUIDE’ below and I’ll send it to you!

Ps: I have an iPhone 16 pro max, so if you use an older model, your settings might look a bit different!

Lashes on the cover slide done by the wispy queen 🫶🏼

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