11/03/2026
Do you know what the word attrition means?
Someone described it the other day as "death by a thousand cuts".
Technically defined as: "the process of reducing something's strength or effectiveness through sustained attack or pressure."
Thanks Google Dictionary
If there was one leadership sin that many people leaders commit thinking it is the least harmful, its this one.
"oh, yeah, I did see that" - referring to an email someone sent a week ago.
"yeah, I missed your call the other day and didn't call you back"
"If we deal with that problem now it will open a whole can of worms"
OR
My personal favourite....
No apology, no returned phone call, no acknowledgement of seeing a message or email. It may as well have not existed.
Now there is absolutely times in your leadership where you need to use one of these lines. Realistically, probably multiple times. But, if most of your conversations are starting with one of these, its time we have a look at what is really going on.
Because the attrition your staff feel when you default to constant unavailability will quickly erode any respect or psychological safety that they have in you.
They learn that you are:
- not reachable when they need you
- unavailable for their challenges
- out of reach to understand their struggles
- caught up in your own to-do list where they are not a priority.
But I can hear you now, "I am always busy".
Yes, you are, I know this.
But if there is one thing you need to protect it is your staff.
Not your vendors. Not your competitors. Not your business buddy. Your staff.
Pick up the phone - answer the email.
While you are busy doing the rest of your role, they are the ones pushing the business forward, serving customers, doing the work, moving stock, solving problems.
All this effects your profit margin and as soon as you leave them stuck with problems they can't solve, challenges they cannot overcome or issues they can't fix, you won't just see it in productivity or the bottom line, you will also see it in your workplace culture.
I know it is overwhelming, but remember that when you prioritise them, they will prioritise you.