Larisa Digital

Larisa Digital I help you get more leads and sales with paid ads and email marketing

Larisa is a Digital Marketing Strategist who grows small businesses with content strategy, social media advertising and email marketing.

Customer retention isn't something that happens automatically.If you're not actively staying in front of existing custom...
02/07/2026

Customer retention isn't something that happens automatically.

If you're not actively staying in front of existing customers, someone else is 😳

1. Social Proof Email Purpose: Build trust by showing real customer results.Examples:Customer testimonialsCase studiesBe...
25/06/2026

1. Social Proof Email
Purpose: Build trust by showing real customer results.

Examples:

Customer testimonials
Case studies
Before & after results
Customer wins and success stories

2. Founder Story Email
Purpose: Create a personal connection with your audience.

Examples:

Why you started the business
The problem you wanted to solve
Lessons learned along the way
Your mission and values

3. Us vs Them Email
Purpose: Help customers understand why you're different.

Examples:
Your approach vs the industry standard
Product comparison
Common alternatives vs your solution
What makes your offer unique

4. Objection-Busting Email
Purpose: Address the reasons people haven't purchased yet.

Examples:

"Is this right for me?"
"I don't have enough time."
"I've tried this before and it didn't work."
"Is it worth the investment?"

5. How-To
Purpose: Educate your audience

Examples:
How to use your product
How it works
How it's made

Have you included any of these emails in your marketing strategy? 👀

Your customers are already comparing options before they buy. The easier you make that comparison, the easier they make ...
23/06/2026

Your customers are already comparing options before they buy. The easier you make that comparison, the easier they make the decision 👀

That's why "Us vs Them" ads can work so well.

Not because you're attacking competitors.

Because you're helping potential customers understand what makes your solution different.

I see a lot of businesses get frustrated when an ad doesn't perform the way they hoped.The problem isn't usually the ad....
22/06/2026

I see a lot of businesses get frustrated when an ad doesn't perform the way they hoped.

The problem isn't usually the ad.

It's that they're relying on one campaign to do all the heavy lifting.

Efficient marketing is a process of testing, learning and making better decisions over time. Some ads will work better than others. Some ideas won't land at all.

That's normal.

The goal isn't to find one ad that magically fixes everything.

The goal is to build a marketing system that keeps improving, regardless of what happens with any single ad campaign.

04/06/2026

If you're running Meta ads, make sure all Creative Enhancements are turned OFF before launching 🤯

I've seen too many ads underperform because Meta decided to "improve" the creative with auto-generated changes that completely altered the original concept.

The result? Your campaign can end up performing poorly, not because the creative was bad, but because Meta changed what people actually saw.

27/05/2026

Why did no one tell me about this sooner 😅

Use the Chrome png extension to screenshot any email you love- drop it into Canva magic layers - replicate the whole design in minutes.

No matter how good your email marketing is…if the product doesn’t make people want to buy again, retention will always s...
14/05/2026

No matter how good your email marketing is…
if the product doesn’t make people want to buy again, retention will always struggle 👀

Need email inspo? Check these 3 websites 😉✅ milled.com : real brand emails updated daily. good for seeing what's actual...
14/05/2026

Need email inspo? Check these 3 websites 😉

✅ milled.com : real brand emails updated daily. good for seeing what's actually landing in inboxes right now.

✅ reallygoodemails.com : the biggest free email library on the internet. search by brand, industry, or email type. it's all there.

✅ emaillove.com : curated by email type. great for welcome flows, promos, abandoned cart inspo.

Study what's working. steal the structure, not the copy. then make it yours.

Save this for the next time you open Klaviyo and your mind goes blank! 🙌🏻

Creative volume is the new buzzword and honestly, it's becoming noise.Every ad guru/agency is focused on how many ads th...
07/05/2026

Creative volume is the new buzzword and honestly, it's becoming noise.

Every ad guru/agency is focused on how many ads they can launch.

Nobody's talking about what happens after.

Do you have a system for what to kill, what to scale, what to test next or are you just feeding the machine and hoping Meta figures it out? 👀

This wellness brand's welcome email was leaving money on the table every single send 👀 Swipe to see the before and after...
07/05/2026

This wellness brand's welcome email was leaving money on the table every single send 👀 Swipe to see the before and after 👉🏼

Here's what I changed:
— Hero image + CTA above the fold
— Us vs. them copy that handles objections
— Social proof from real customers
— Repeated Shop Now buttons throughout

Want to know exactly what makes an email convert? I've put it all in my FREE Ultimate Email guide (link in bio) go check it out! 😉

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Melbourne, VIC

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