Yana Lin

Yana Lin Founder of a marketing & growth consulting company that has helped over 100 business owners create, launch, and profit from social media.

In 2025, this exact strategy has built my own business to multi 7-figures.

Happy one year to MelbournešŸ„³šŸŽ‰Best city Iā€™ve lived in (so far) and this is how Iā€™ve measured my successšŸ€When I first move...
06/09/2026

Happy one year to MelbournešŸ„³šŸŽ‰

Best city Iā€™ve lived in (so far) and this is how Iā€™ve measured my successšŸ€

When I first moved here, I naively wrote down all my intentions. A wish list of the person I wanted to become in a year, things like:
- Comfortable soeaking on stage
- Invested into new friendships & deepened existing ones, instead of isolating myself with work
- Had FUN and prioritised joy
- Can will the body to do hard things
- Started using AI, instead of fearing it

A year later, I have a new list, and it starts with asking for more help.

So hereā€™s some things Iā€™d LOVE to do in the next year:
- host parties & events for creators / artists around the world. Of course this is a great opportunity for brands and sponsorships, AND letā€™s do something really fun and make art together???? šŸŽØ
- host some sort of event or conference for creators down under, why only US gets the fun?? (Tishya Del RosariošŸ‘€)
- think hacker house, but for creators. Itā€™s a week (or 2), locked in, we build / ship things, and live stream the whole thing (Abed Hamdan in your new loft maybe?šŸ¤­)
- podcast x vlogs, so instead of sitting down in a studio, me + camera crew follow you around for a day. We go get lunch, hang out at a rave, get a kebab afterwardsā€¦imagine the stuff we could get
- learn CHINESEšŸ‡ØšŸ‡³

Now that itā€™s public, you can keep me accountable and/or help me bring some to lifešŸŽ‰

And if you have your own list, please please please share it with me.

I wanna do more with more people this yearšŸ¤

Please send good people my wayšŸ™šŸ¼1. Editor - prioritising speed & taste! If theyā€™ve got AI embedded into their workflow, ...
21/08/2026

Please send good people my wayšŸ™šŸ¼

1. Editor - prioritising speed & taste! If theyā€™ve got AI embedded into their workflow, even better (but no AI slop pls)šŸ¤ŒšŸ¼

2. Brand strategist - for DTC brands, bonus if youā€™ve got experience in health / wellness

3. Graphic designer - again for a DTC brand, socials oriented (ie youā€™re a whizz with carousels, but can also mock up website designs)

Really looking to impress so pls recommend the best! Will likely start with a trial project, and remote is okay (with Sydney & Melbourne base highly favoured)šŸ¤

05/08/2026

Getting speakers at AI Engineer to answer questions pt 1šŸ“£

Instead of standard interview questions, I let them ask the questions on their mind - with a twist! They have no idea who theyā€™re asking the questions to.

Featuring: Jeremy Howard, Ben Taylor & Lovee Jain

In hindsight this could have bombed, so Iā€™m glad it worked outā€™

AI Engineer in Australia js run by John Allsopp & Web Directions.

It brings together the most exciting and practical talks from speakers who are true practitioners in the space.

Next one happening in Sydney this DecšŸ”œ

28/07/2026

ā€œlifeā€™s not about _____, itā€™s about the friends you make along the wayā€

After designing a game for AI Engineer Melbourne, I was so excited to dogfood my own creation, but I completed 1 out of 7 questsšŸ¤£šŸ˜­

Meanwhile, I challenged Erfan Iglesias to a duel, seeing who can complete the quests fastestā€¦and well, this was the result:

PS Melbourne interviews from the media booth are up, we had so many speakers - let me know if you want to check them out!!

When the biggest AI conference is backšŸ¤ÆšŸ˜±I had so much fun at AI Engineer Melbourne in June, I canā€™t wait to do it again ...
26/07/2026

When the biggest AI conference is backšŸ¤ÆšŸ˜±

I had so much fun at AI Engineer Melbourne in June, I canā€™t wait to do it again in SYDNEY!!!

I may or may not be trying to convince John (the founder) to let me bring in more Gen Z creators to help create more unhinged contentā€¦

So if youā€™re a creator who is in syd (or wants to be there) in Dec, let me know!! Or tag someone who you think should comešŸ¤šŸ¼

23/07/2026

Itā€™s just hair?

Oh, its only the thing thatā€™s been with me every second of my life, through the ups and the downs and I can tell you exactly what that era of me life was through the colours of my hair, so no, its not just hairā€¦what are you? Soulless?

Side questingā€™ in Sydney: MC-ing, becoming a judge for shark tank, crying over a salad & becoming a DJā€¦?Shoutout to aksh...
18/07/2026

Side questingā€™ in Sydney: MC-ing, becoming a judge for shark tank, crying over a salad & becoming a DJā€¦?

Shoutout to akshat agarwal and the arrayah Billabong crew for letting me stay, it has been so so nourishingšŸŒ±

Iā€™m sorry I doubted you Sydney, you are indeed magicalāœØ

Now, in the spirit of HealthHack officially starting today: Dr Sam Donegan will be downing a bunch of kombucha from a SHOE!

And best part is, you get to decide how much he drinks!!! because we love twists: every like, comment and repost = 10mL.

*entries not restricted to HealthHack participants and will be counted at 7pm SUNDAY* šŸ˜‰

Go go go go!!!

And yes, this will be filmed and posted from the one and only Samā€™s account!

Okay friends, thatā€™s all! Looking forward to seeing you todayšŸ™‚ā€ā†•ļøšŸ’ƒšŸ’„āœØ

I doom scrolled for 8hrs so you donā€™t have tošŸ„“before I overthink sharing this, take advantage of me pls. I found some fo...
13/07/2026

I doom scrolled for 8hrs so you donā€™t have tošŸ„“

before I overthink sharing this, take advantage of me pls. I found some founders that Iā€™m going to be following for sure:

UnixGuy Cyber Security just crossed 100k on IG & YT in just 5 months, after already dominating YT (congrats!!!) and heā€™s looking for a creator in MelbournešŸ‘€

Remy Tucker youā€™ve probably seen her videos on your cup at some point, but whatā€™s even cooler is the problem theyā€™re solving. They are also hiring for a few roles, so Iā€™d run to check them out!

Carevo founders are absolutely cracked, theyā€™ve proved SEO is not dead and if you focus on the right problem, nothing can stop you

Dr Tom Lee is someone I met throuhh thea - maybe itā€™s the fact heā€™s a doctor turned entrepreneur, or the fact that he has a rebellious heartā€¦he and the NewDoc team are taking the healthcare space by stormšŸ”„

Magic Valley | Cultivated Meat -> this was like hearing a song once and having it be stuck in your head for 6 days straight. Their new brand rogue.pet has been living in my head rent free & theyā€™re looking for a magical storyteller soā€¦šŸƒā€ā™€ļøāœØ

Noah Yang and We Are Mobilise is a sleeper one. You might think ā€œoh theyā€™re just a charityā€, but then BAMšŸ’„Theyā€™re actually a tech startup. And BAMBAMšŸ’„they actually think they can change the world. I might be biased but I think youā€™re all about to become obsessed with them.

Follow them, see if theyā€™re hiring, and shoot your shot!!

Yana outšŸ™‚ā€ā†”ļøšŸƒ

I doom scrolled for 8hrs so you donā€™t have tošŸ„“before I overthink sharing this, take advantage of me pls. I found some fo...
13/07/2026

I doom scrolled for 8hrs so you donā€™t have tošŸ„“

before I overthink sharing this, take advantage of me pls. I found some founders that Iā€™m going to be following for sure:

UnixGuy Cyber Security just crossed 100k on IG & YT in just 5 months, after already dominating YT (congrats!!!) and heā€™s looking for a creator in MelbournešŸ‘€

Remy Tucker youā€™ve probably seen her videos on your cup at some point, but whatā€™s even cooler is the problem theyā€™re solving. They are also hiring for a few roles, so Iā€™d run to check them out!

Carevo founders are absolutely cracked, theyā€™ve proved SEO is not dead and if you focus on the right problem, nothing can stop you

Dr Tom Lee is someone I met throuhh thea - maybe itā€™s the fact heā€™s a doctor turned entrepreneur, or the fact that he has a rebellious heartā€¦he and the NewDoc team are taking the healthcare space by stormšŸ”„

Last but not least Magic Valley | Cultivated Meat -> this was like hearing a song once and having it be stuck in your head for 6 days straight. Their new brand rogue.pet has been living in my head rent free & theyā€™re looking for a magical storyteller soā€¦šŸƒā€ā™€ļøāœØ

Okay, Yana outšŸ™‚ā€ā†”ļøšŸƒ

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