✨ Your greatest competitive advantage isn’t your credentials—it’s YOU.
The way you see the world, your voice, your energy, your stories—they’re what make your content unforgettable.
These are my 7 favourite ways to inject more of YOU into your content.
Because when you stop filtering, stop shrinking, and stop overthinking, magic happens. 💥
💬 Which one resonates with you most?
Or better yet—how do YOU inject more of your personality into your content?
20/01/2025
As we enter 2025, the world of personal branding and leadership is shifting yet again - bringing fresh possibilities for you to lead with authenticity, creativity and empathy.j
That’s why I’m excited to share the 2025 State of Play—a roadmap for experts, entrepreneurs, executives, and thought leaders.
People crave interactions that feel joyful and natural, not forced or overwhelming.
The “copy-paste” formulaic approach to marketing has worn thin.
Gone are the days of formulaic, predictable messaging.
AI is transforming industries, audiences are becoming more discerning, and the demand for authenticity has never been higher.
It’s no longer enough to simply show up—we need to show up as ourselves.
Audiences want creativity that surprises, storytelling that captivates, and content that feels alive – and makes them feel alive - along with a sense of possibility and inspiration.
Click through for my roadmap that cut to the chase on the key things that will position you to win AND help you enjoy the game in the process.
Discover how to elevate your personal brand in 2025 with authenticity, creativity, and empathy. Learn actionable strategies to build trust, engage meaningfully, and stand out in a shifting landscape.
23/12/2024
Authenticity speaks directly to the heart.
When you’re sincere, people feel it—and that’s what builds trust.
Are you letting your audience see the real you?
09/12/2024
Congruence is the silent yet powerful force that makes your brand believable and trustworthy.
Ensuring that what you say, what you show, and how you act are all in alignment.
People have finely-tuned BS detectors.
They can easily sense discrepancies between your words and actions.
For example, if you preach the importance of mental health but are visibly burnt out, or if you claim to support sustainability yet use disposable materials, the dissonance will erode trust.
Being congruent means ensuring that your internal convictions match your external expressions.
It’s about showing, not just telling, what you stand for.
Are your words and actions in alignment?
25/11/2024
Authenticity isn’t just a buzzword; it’s the bedrock of trust and long-lasting relationships.
When you show up as your true self, it’s palpable.
People can feel it, sense it, and they crave it in an age overflowing with pretense.
Think about the moments you were most moved by someone’s story or presence.
It’s almost always because they were real, raw, and unapologetically themselves.
When you're authentic, you strip away the mask that often hides your true self.
This vulnerability doesn’t weaken you; it empowers you and shatters the imposter syndrome that might hold you back.
This is especially crucial when you’re a personal brand.
Your audience isn’t just buying a product or service; they are buying into you—your story, your journey, and your values.
Are you ready to strip away the mask and embrace your true self?
18/11/2024
Your story, lived authentically and shared congruently, is your most potent tool to build your personal brand.
Reflecting on your journey, how congruent is your personal brand?
Are there facets of your life or character that you haven’t yet woven into your brand narrative but would like to?
Think about the unique blend that makes you, you:
What aspects of your life bring out your true self?
Are you showcasing these aspects authentically to your audience?
How can you integrate these facets more seamlessly into your branding?
Living your brand is about being true to who you are and letting that authenticity drive your marketing.
11/11/2024
"Authenticity paves the way for stress-free marketing."
When your brand reflects who you truly are, marketing doesn’t feel like work – it becomes a natural extension of yourself.
Are you embracing authenticity in your brand?
04/11/2024
Authenticity isn’t a one-time fix. It’s a perpetual state of being true to yourself and your values in everything you do.
Living your brand means embarking on a journey of continuous growth, both personally and professionally.
As you align your marketing with who you truly are, you’ll find joy and fulfilment in ways you never expected.
The challenges are real, but so are the rewards – deeper connections, community upliftment, and the power to drive meaningful change.
Lean into who you are, let your uniqueness shine, and watch as you not only make an impact but become an inspiring force for those around you.
28/10/2024
Your personal brand is more than just what you do; it’s about who you are and how you show it to the world.
Reflecting on your journey, how congruent is your personal brand?
Are there facets of your life or character that you haven’t yet woven into your brand narrative but would like to?
Think about the unique blend that makes you, you:
What aspects of your life bring out your true self?
Are you showcasing these aspects authentically to your audience?
How can you integrate these facets more seamlessly into your branding?
Congruence isn’t a tactic; it’s a way of life.
And in this, marketing becomes not just sustainable but profoundly human and deeply impactful.
21/10/2024
"Congruence isn’t just about what you do; it’s about who you are and how you show it."
Your story, lived authentically and shared congruently, is your most potent tool to build your personal brand.
Are you living your brand story in a way that others can feel?
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Nina Christian is a passionate marketer, with a career of over 24 years in marketing spanning technology, not-for-profits, tourism, fashion, sports, education and more.
In 2000, Nina founded boutique-marketing agency Braveda (Winner, "Best Marketing Agency" at the 2018 AMI Awards) and in that time has worked with hundreds of marketers, agencies and award-winning clients around the globe helping them to make their marketing exceptional.
Even with a rich background in traditional marketing, Nina was an early adopter of our industry’s digital toolset – recognising changing buyer behaviour and the need for marketers to adapt.
Nina founded, grew and successfully exited a startup of international renown, is the Co-Founder of social enterprise EntreprenHer, and through her agency Braveda, has created a thriving online community of thousands of young marketers starting out under the @Launch Your MarketinLaunch Your Marketing Career brand.
Nina is the State Chair of the AMI in Victoria, an AMI Fellow, Winner of Certified Practicing Marketer of the Year (Victoria) 2018, and serves on multiple marketing advisory boards.
She is also mentor to countless young marketers both in her teams and across the country and believes there has never been a more exciting time for our profession.