Shine Communication

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Shine Communication

Helping small businesses punch above their weight in digital marketing. We offer social media mana

Social media management and digital marketing for small business

10/03/2024

Every step, no matter how small, is moving you in the right direction ❤️

27/02/2024

Let's talk about the magic of emotions when it comes to sales!

You know when someone clicks "add to cart" on your website? It's hardly ever just about the products themselves. It's about the whole package – the benefits, the connection, and that irresistible emotional tug that turns casual browsers into enthusiastic buyers.

What sets your product apart from the competition isn't just its quality or price tag. It's the bond you create with your customers through your brand, your messaging, and your community.

Selling isn't just about pushing products; it's about nurturing relationships. When customers resonate with your brand, it's like finding a new BFF. ⁠⁠
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26/02/2024

I absolutely LOVE small businesses. They're the breeding ground for wonderfully creative ideas and quirky products that resonate with our souls.

It's no secret that small businesses are doing it tough. The sight of more and more vacant shops breaks my heart, and witnessing beloved brands I've followed for years shuttering their (online) doors is disheartening.

In the face of rising living costs, it's only natural that we're more mindful of where our money goes. I certainly am!

In 2024, I'm making a conscious effort to support the small businesses I adore. It's about going the extra mile to offer support in any way I can.

Remember, supporting your favourite businesses doesn't always require spending money. Following them on social media, sharing their posts with those who would appreciate their offerings, and simply being kind can go a long way in keeping their spirits high.

Here are a few small businesses I love, and maybe you will too!

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Let's show our love and be small business cheerleaders every chance we get!

05/02/2024

The secret content you need!

User Generated Content. It feels genuine because it’s not made by marketing teams, but by fans of your biz. It’s real. Its fun. Its relatable.

Its not overly salesy. Its just one person expressing their genuine thoughts about your brand. And you know who customers trust? Other people.. even if they’e never met them. And honestly why wouldn’t you share people gushing about your brand.

User-generated content is like a testimonial but a whole lot more. Out with the manufactured, sales-speak and in with the real-life feels.

Seeing content from real customers raises your credibility and raises your brands trust factor.

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01/02/2024

Hi I’m Anna 👋

I’m the founder of Shine Communication.

After a nice long (and much needed) break I’m back in the office for 2024. Feeling revived, refreshed and excited about my plans for Shine 🔥

26/11/2023

Are you feeling overwhelmed? Or maybe you’re burnt out?

Or you’re just having a bad day.

Just remember to take it one step at a time ⭐️

02/10/2023

With the biggest sales season just around the corner, it's time to give your email automations a makeover!

Here's a rundown of what we think every e-commerce business needs:

✨ Welcome Series: Think of this as your digital handshake, extending a warm welcome to each new subscriber just like a friend. Introduce your brand's unique story, values, and what exciting surprises await them in your emails.

🛒 Abandon Cart Series: We've all been there, that moment when you leave a full cart behind. These emails act as friendly nudges, reminding your potential customers of the treasures they've stashed. Share irresistible reasons to complete their purchase.

🌟 Product Reviews: Your happiest customers are your most influential cheerleaders. Encourage them to share their stories. It's not just about feedback; it's about building trust with newcomers who rely on these authentic reviews.

💖 Repeat Customer Series: Show appreciation for your loyal patrons. Extend exclusive offers, early access, or simply a heartfelt 'thank you.' These gestures work like magic in keeping them engaged and cherished.

🔥 Reengagement Email: Let's reignite the spark with inactive subscribers, tempting them with a compelling reason to revisit your store and rediscover their shopping spirit.

🆕 Product Inventory Updates: Keep your audience in the loop about the latest arrivals and restocks. It's like giving them a front-row seat to the hottest trends in town.

Once these email automations are set up, they'll be your 24/7 sales assistants, working tirelessly even while you sleep. And they'll make sure you make the most of the upcoming sales season.

Need some help with your emails? Get in touch!

28/09/2023

Let's delve into the nitty-gritty of elevating your Instagram and growing your account.

Sorry, No quick fixes or hacks here, folks. We're all just about good content.

You've probably noticed that reaching and engaging your audience isn't as breezy as it once was. The platform has evolved, and so have user behaviors. But fear not, great content still cuts through the noise.

The key? Understanding your audience inside out. Speak directly to their needs, forging emotional bonds, and showing them how your products or services answer their desires.

Don't forget to diversify your content strategy:

🎥 Reels: Attract new eyes to your account.
📖 Stories: Build connections and boost sales.
🔄 Carousels: Dive deep with comprehensive information.

Success on Instagram hinges on authenticity and adaptability. 💪

27/09/2023

You are more than capable of achieving everything you want ⭐️

Image: Laura Jane Illustrations

20/08/2023

Times are hard right? Most likely the hardest since you started your business. It’s not just you. Right now is hard for most.

Just remember you to take it one day at a time.

11/08/2023

We’ll I showed them 👏👏👏

08/08/2023

Did you know I’ve always prided myself as being a cat lady.

Why do I bring this up? It’s International Cat Day. And what’s the point of social media If you don’t share things that bring you joy!

Swipe to see my there’s adorable kitty cats- Miles, Boris and Stanley 😻

24/07/2023

Do you feel like you're putting so much effort into Instagram but not seeing results? ⁠
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Well here is a reason to keep trying. 73% of Instagram users research products and businesses on the platform as part of their purchase journey. ⁠
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Need some help with mastering your strategy? ⁠
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Get in touch for a tailor-made custom strategy made exactly for your business goals. Link in bio. ⁠⁠⁠⁠⁠⁠⁠
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06/06/2023

Struggling to keep up with your social media content creation? 🤔 Don't fret. You're not alone. Social media can eat up a chunk of your precious time. But there are ways to trim down the hours while creating stellar content.

💥Let's start with the basics: know your content pillars! These are the core themes or topics that will shape your content. Once you identify them, crafting ideas becomes a breeze!

💥Next up, plan ahead in line with your strategy. Devise a social media content calendar in advance, and sketch out your content roadmap for the upcoming weeks.

💥 Batch it! Instead of creating fresh content every single day, maximize productivity by creating multiple pieces at once. You can also give a new lease of life to existing content by transforming blog posts into social media tidbits or recutting videos for new reels!

💥Last but not least, schedule like a pro. Leverage social media scheduling to seamlessly plan your content in advance.

So, why not give it a whirl and witness the magic of time saved?

Address

Pyalong, VIC

Website

http://www.shinecommunication.com.au/

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