16/12/2025
Our Director of Strategic Communications, Kirsten Lloyd, has just completed a number of interviews for Mildura Living Magazine and reflecting on that, we asked her why she still loves what she does.
“I write a lot of profiles about people. Some of them are well known, some of them are not but they all have a story to tell. I love the process, sitting down with someone and having a conversation, finding out who they are, what drives them and what matters to them. People are fascinating.
“I recently met Australian Superbike Champion, Josh Waters. This is a guy who defies almost every stereotype; he is humble and shy. As far as 'interviews' go, it was challenging because the last thing Josh likes doing is talking about himself. Over a couple of strong coffees, I teased out his story and discovered that for Josh, winning races comes second to family and celebration is always measured by gratitude.
“AI might give you an overview of facts and figures, but it will never give you a story with all the shades of personality. It doesn't capture the nuance, and layers of the lived experience. Only writers can do that.”
You can read Kirsten’s story about Josh in the latest issue of Mildura Living Magazine - in stores now.
