24/08/2026
Launching a brand from scratch is one of our favourite challenges.
When Silly Sally's came to us, we knew a standard "we're opening soon" campaign wasn't going to cut it.
So we leaned into the brand's personality, created cheeky teaser content, introduced "Sally" before anyone had even stepped inside the shop, and built anticipation leading up to opening day.
From the captions to the creative direction behind the photography and videography, every piece of content had a purpose. And the launch? Let's just say people were ready. 👀🥪
Want a strategy that's built around your brand, not a template? We'd love to chat.
📩 Book a free discovery call or email us to get started.