The Wonder Co

The Wonder Co Perth's only social-led marketing & PR agency for Wellness & Lifestyle brands.
(1)

In a world full of endless online chatter and fast-moving trends we create meaningful marketing that cuts-through, connects and converts.

12/01/2026

FREE WELLNESS EVENTS
In the current world of socialising behind screens and a loneliness epidemic, you’re probably keen to make new like-minded friends IRL in 2026.

Join us for our next Wonder Session. No egos, no pressure to perform, no cost, just a room of curious humans exploring new ways to feel great.

If you’ve been craving connection, inspiration, and a reset sign up to The Wonder Sessions free wellness events: https://thewonderco.com.au/the-wonder-sessions-attendee/

Our new team photos have arrived.
06/01/2026

Our new team photos have arrived.

29/12/2025

Somewhere between the client deadlines, the pitch decks, the Reels we edited 199 times, and the caffeine dependency we all promised to “look at next year”… we laughed a lot.

To our clients, collaborators and community – thank you. You made this year big, bold, and magical.

Here’s to sharper ideas, funnier bloopers, and even wilder wins in 2026.

22/12/2025

Not all Christmas memories are magical, but those ones are often the most memorable.
Some involve ripped pants and immediate emotional recovery.
Here’s The Wonder Co team oversharing for your entertainment.
Merry Christmas all!

Many wellness brands are doing all the marketing, but still struggling to convert attention into consistent sales. The m...
19/12/2025

Many wellness brands are doing all the marketing, but still struggling to convert attention into consistent sales. The missing piece is often a clear marketing funnel.

In our latest blog, we break down how wellness brands can build a funnel that:

• Attracts the right audience
• Builds trust
• Guides people from discovery to long-term loyalty

If you’re tired of guessing what to post or how to convert interest into customers, this is a practical place to start. Read the full guide: https://thewonderco.com.au/how-to-build-a-marketing-funnel-for-your-wellness-brand

Before you plan anything for 2026 social media, read this.2026 is the year social media gets louder, faster, and more co...
15/12/2025

Before you plan anything for 2026 social media, read this.

2026 is the year social media gets louder, faster, and more competitive. So which brands win? The ones who really understand how social media works in 2026.

1. Shares > Likes
Instagram’s 2026 algorithm prioritises shareability above everything.
If people are sending it to a friend, the platform sends it further.

2. Creators Drive the Feed, Not Brands
Instagram’s unified creator-first ecosystem means brand content only performs when it feels human, original, and not pushing product or sales-forward content.

3. Storytelling Beats Aesthetic
Perfect grids don’t matter.
Context, value, and emotional and cultural relevance do.

4. Platform Signals Come From Everywhere
The 2026 algorithm reads:
• your DMs
• your saves
• your comments
• your watch time
• how you behave on other Meta platforms
(Yes, even WhatsApp)
The brands who grow are the ones who understand these signals and create content that aligns with their audience and these signals.

Want your FREE cheat sheet for clarity, consistency, and content that actually moves the needle?

Introducing: The Wonder Co Social Media Content Calendar 2026. 52 weeks of prompts, themes, post suggestions, and hooks for FREE.

Comment ‘26CAL’ to get the link sent to your DMS.

MENU DESIGNWe just finished the menu design for Accor’s ibis Styles Karratha.They briefed us that they wanted the design...
15/12/2025

MENU DESIGN
We just finished the menu design for Accor’s ibis Styles Karratha.

They briefed us that they wanted the design elements to reflect the natural beauty of the region.

We’re proud to work on this thoughtful design with a brand with such a strong global footprint.

12/12/2025

Meta Ads Update:
Creative > Targeting
Creative is the new targeting. Instead of relying on interests and lookalikes, Meta wants you to hand them a wide mix of creatives and let their AI find who responds, instead of providing them with detailed targeting. We have been doing a lot of A/B testing into this with ecommerce clients lately and it is performing better.

So what should you change? Focus on creating as many different creatives as possible for your ads, and hand the targeting over to Meta AI.

10/12/2025

The Positivity Panettone
Our take on the positivity cake trend. Here’s some of the team sharing their most positive moments from 2025.

THE 2026 INSTAGRAM ALGORITHM PLAYBOOKInstagram just changed the rules one more time, so we’re breaking down what actuall...
09/12/2025

THE 2026 INSTAGRAM ALGORITHM PLAYBOOK
Instagram just changed the rules one more time, so we’re breaking down what actually matters for brands in 2026​, and how to create content the algorithm won’t ignore.

Read through the post to understand:
1️⃣ Wh​at the new algorithm prioritises​.
2️⃣ What “quality” really means in 2026 (hint: it’s not perfect grids)​.
3️⃣ How to make thumb-stopping content people actually share​.
4️⃣ A simple formula all brands can follow to grow this year​.

And the brands who win in 2026? They’re the ones who create content people feel, not just scroll past.

👇 Tell us: What ​other s​ocial media questions would you like answered.

S​hopify Website: YUNG BODWe’re thrilled to unveil the freshly designed online home for YUNG BOD​, a brand dedicated to ...
08/12/2025

S​hopify Website: YUNG BOD
We’re thrilled to unveil the freshly designed online home for YUNG BOD​, a brand dedicated to supporting women through pregnancy, postpartum and beyond.
From the womb to motherhood and beyond, YUNG BOD’s mission is to empower mums with safe, thoughtfully formulated skincare and self-care tools. Their range​, from stretch mark tallow creams to post-birth scar healing kits and reusable hydrating eye masks is created with love, science and real-life motherhood in mind.
​We built a Shopify website that mirrors that mission,​ support​ing and empowering women in one of life’s most intense transitions.

Address

Level 3, Suite 20/25 Walters Drive
Osborne Park, WA
6017

Website

Alerts

Be the first to know and let us send you an email when The Wonder Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Wonder Co:

Shortcuts

Share

Category