The Wonder Co

17/07/2026

After 10 years, The Wonder Co comes to a close.
Ten years ago, The Wonder Co started by accident. My freelancing quickly grew too much for one person, so I hired the first of what would become over ten employees, and registered the business name The Wonder Co. Adriana Priore, my first hire, and I worked out of our homes and cafes until we moved into the first of three offices.

Over the years we built out a team across PR, marketing, branding and social media, and I've been lucky to work alongside some of the smartest, kindest and funniest people in the industry in Perth. Watching this team grow, as professionals and as people, has been one of the real privileges of my career.

To our clients, thank you. Some of you we met at inception, helping shape your brand identity from scratch, and we're still working together to this day. Others trusted us to take your brands to the next level, interstate, international, into stores and homes you'd never been in before. Every one of you shaped this business as much as we shaped yours.

After ten incredible years, I'm ready for my next challenge. Thank you to everyone who's been part of The Wonder Co's story.

Laura.

16/06/2026

The rumours are true.

13/05/2026

Why does your audience trust a creator more than a billboard? Parasocial relationships. When followers feel a bond with someone, engagement becomes loyalty, and loyalty becomes conversions. Here’s what that means for your marketing strategy in our next Decoded series video.

05/05/2026

The brands quietly winning on social aren't the ones with the biggest audiences. They're the ones with people who actually show up, who share without being asked, comment with something real, and buy because they trust you

This month on the blog, we'll tell you how to build that community.

Followers are nice. A community is everything. Learn how to build a loyal, engaged social media community for your Australian lifestyle or wellness brand.

28/04/2026

PLATE DESIGN
We designed this custom plate for .coffee. Retro script, sky blue colour, and built to be photographed.
Good branding can live on any surface. Even the ones covered in parmesan.

13/04/2026

We've been working with Neami National on RightByYou since its launch. These bus ads are the latest chapter.

RightByYou is a website with resources built to support young people help a friend they’re worried may be suicidal.

Design work for a campaign like this means every decision — especially messaging, tone, and language — has to land in under a second, on a street corner, for a teenager who might need it.

If you're looking for design work or interested in running an out-of-home campaign for your brand, get in touch.

06/04/2026

CONTENT SHOOT
A few of the shots from a recent content shoot for client Zara Curtains & Blinds with Danica Zuks.
If you're looking for ecommerce still photography through to Reel and TikTok videos we can help.
Get in touch [email protected] 📩

31/03/2026

The people behind the ideas, and the results that follow.

30/03/2026

Your customers want to talk about you. You just need to make it easy. Learn how to build a UGC system that keeps content coming in on repeat.

Learn how to get more user generated content with proven strategies, prompts and systems. Turn customer content into trust, engagement and sales.