Rural Business Magazine- The Trade Magazine for Rural Merchandise

01/12/2025

🍎📈 Kanzi apples are breaking records, and HBMA is setting a bold five-year strategy!
Brand awareness for Kanzi has jumped 64%, sales are up 14% year-on-year, and it’s now the biggest-selling IP apple in Australia. HBMA is also seeing huge success with QTee pears, with volumes set to triple next season. ✨

The Horticultural Brand Management Australia (HBMA) board, along with general manager Elisa King and key industry partners, recently came together for a strategic planning workshop to set its direction for the next five years.

01/12/2025

🚜💧 Agtech just got smarter and more affordable!
Gasbot has launched Agbot 3.0, a next-gen remote liquid monitoring system designed for Australian farms. With cellular + satellite connectivity, real-time alerts, and a user-friendly dashboard, graziers can now track water, diesel, and fertiliser tanks every 15 minutes – even in the most remote locations 🌾📲

Gasbot, an Australian-based industrial IoT product developer, has announced the launch of Agbot 3.0, its third generation of ‘Agbot’, marking a significant advancement in remote on-farm liquid monitoring.

01/12/2025

🌾✍️ Good news for growers! Submitting your harvest declaration is about to get simpler.
From February 1, 2026, the National Grower Register (NGR) will no longer require sales data for this season’s crop. Growers will only need to report harvested, retained, or hay/silage tonnages by variety. 🌱📊

Growers will no longer need to report sales data for this season’s crop when submitting their harvest declaration with the National Grower Register (NGR).

28/11/2025

🥛🐄 Omega-3 isn’t just for humans – it could be the key to longer, healthier lives for dairy cows!
New research from Dairy UP shows omega-3 fats play a crucial role in cow aging, reproduction, and health. By optimising omega-3 intake, producers could increase herd longevity, resilience, and profitability. 🐄💚

New research shows fats, especially omega-3, are critical to cow aging and survival, opening opportunities to optimise cow longevity through nutrition.

28/11/2025

🐄🔬 Weatherbys Scientific launches the Bovine Versa 85K SNP chip in Australia and NZ!
Breeders can now access 85,000 data points for a detailed genetic map, helping improve herd health, performance, and trait selection. From Bos indicus to Bos ta**us, this next-gen chip gives ultra-HD insights for smarter breeding decisions. 🐂💡

Weatherbys Scientific has launched its new Bovine Versa 85K SNP chip in Australia and New Zealand, giving breeders access to even more traits essential to beef cattle production and accelerated genetic improvement.

27/11/2025

🌾💡 GRDC is calling for ideas to solve local grain-growing challenges!
The Grain Adopt open call invites short-term projects that deliver practical solutions for growers, using innovative approaches like on-farm trials, peer-to-peer learning, and regional initiatives. Projects can run up to 40 months with budgets of up to $300,000. 🌱🚜

The Grains Research and Development Corporation (GRDC) has launched Grain Adopt, a regional development and extension open call, inviting applications for short-term projects to deliver practical solutions for grain growers to locally identified challenges.

26/11/2025

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26/11/2025

🥔🔬 AUSVEG is keeping Victorian seed potato growers in the loop on potato mop-top virus (PMTV) management. With the focus shifting from eradication to ongoing industry-led management, growers are being supported with science-based advice, national coordination, and clear biosecurity guidance.

AUSVEG has met with Victorian seed potato growers to provide updates on positions and approaches to managing potato mop-top virus (PMTV) from the national perspective.

26/11/2025

🌟🐄 BASF is back in animal nutrition with Lutavit A/D3 1000/200 NXT – a next-gen vitamin combo that’s convenient, stable, and sustainable! 💊🌱 Reliable nutrition. Trusted quality. A smarter way to feed your herd.

BASF is launching Lutavit A/D3 1000/200 NXT – a next-generation vitamin formulation – which combines vitamin A and vitamin D3 in a single, microencapsulated form.

25/11/2025

🌱💪 Tough w**ds? Meet your match. Esplanade Herbicide is changing the game for farmers, councils, and infrastructure managers across Australia. From fence lines to rail corridors, it delivers long-lasting, broad-spectrum w**d control – helping you save time, reduce costs, and protect sensitive areas.

Unchecked w**ds aren’t just a nuisance – they’re a risk.

25/11/2025

💙 After a decade of supporting mental health in rural Australia, Zoetis has reached a major milestone — $1 million donated to Beyond Blue. This long-running partnership is helping deliver vital, life-saving support to people in remote and regional communities. 🌾📞

Animal health company Zoetis is marking its tenth year of continuous support for mental health in rural and regional Australia, with one million dollars contributed to Beyond Blue since partnering together in 2016.

25/11/2025

🐮💨 With more young cattle heading into feedlots, protecting respiratory health has never been more important. Using Rhinogard IBR and Bovi-Shield MH-One gives weaners the immunity boost they need to handle stress, prevent BRD and hit the feedlot ready to perform. 💉📈

As the Australian beef industry shifts towards more feedlotting, ensuring young cattle arrive healthy and resilient is essential for optimal productivity and animal welfare.