McLoughlin Media & Communication Solutions

21/08/2026

Chris was at BX Maroochydore this morning to present on creating and refining your business narrative. It was a pleasure to share the importance of strategic storytelling and how it improves the consistency and clarity of communication, marketing and content. It was a small taste of our September 8 workshop at Nambour, where attendees will draft and edit their narrative.

Interested ? Comment below and we will send you the booking details.

19/08/2026

As the panorama shows, a huge turn out at the Caloundra Chamber of Commerce this morning. It is always great to catch up with business owners at local networking events.

19/08/2026

This Friday morning Chris presenting an xCite on Creating a Business Narrative that Connects at Maroochydore at 8am.

If you would like to hear the xCite, we have good news. Chris has access to free tickets which includes breakfast and networking

Interested? Simply make a comment below, send through a message or contact Chris directly.

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14/08/2026

Can you explain what makes your business different in 30 seconds?

If not, your customers probably can't either.

Many businesses struggle because their message isn't clear. They know what they do, but their customers don't always understand why they should choose them.

In this practical workshop you'll learn how to:
• Define your business narrative
• Identify what makes your business different
• Create consistent messaging across your website, social media and marketing
• Build stronger connections with customers

Walk away with a clearer story and practical tools you can use immediately.

📍 Cultivate The Chaos, Nambour
🕗 Tuesday 8 September | 8:00am
☕ Tea, coffee and light refreshments provided

🎟️ Ready to tell your story with confidence? Book your ticket today:
https://events.humanitix.com/create-a-story-that-connects

Or comment "interested" below and we'll send you the booking details.

13/08/2026

There was plenty of collaboration and uniting as a Hinterland community tonight as Maleny Commerce and Montville Chamber of Commerce got together for a networking event. It was also an opportunity to celebrate the new clubhouse at the Maleny Golf Club and to find out more about Queensland's first International Dark Sky Reserve.

11/08/2026

Would you know what to say if your business faced a crisis tomorrow?

A negative review goes viral. A workplace incident attracts attention. A customer complaint gains traction online. Your data is hacked. A flood impacts your premises.

It's not just what happens that shapes your reputation. It's how you communicate in the moments that follow.

Drawing on more than 20 years' experience in journalism, strategic communications and crisis management, Chris will share practical strategies to help you communicate with confidence when the pressure is on.

You'll learn how to:
• Respond calmly and confidently
• Protect your reputation and maintain trust
• Prepare a simple crisis communication plan before you need it
• Avoid common mistakes that can make a situation worse

Being prepared today can make all the difference tomorrow.

📍 Nambour
🕗 Tuesday 29 September | 8:00am
☕ Tea, coffee and light refreshments provided

🎟️ Don't wait until a crisis happens. Book your place today:
https://events.humanitix.com/what-to-say-when-things-go-wrong

Or comment "interested" below and we'll send you the booking details.

11/08/2026

Spending hours on social media but not seeing the results?

Many business owners and charities know they need to post regularly, but they're constantly wondering what to post, relying on AI to write captions, or creating content that simply doesn't connect.

This workshop will help you:
• Build a simple social media strategy
• Plan content with purpose
• Save time creating posts
• Use AI as a tool without losing your own voice
• Create content that supports your business goals

Less guesswork, More strategy and better results.

📍 Nambour
🕗 Tuesday 15 September | 8:00am
☕ Tea, coffee and light refreshments provided

🎟️ Take the guesswork out of your social media. Book your place today:
https://events.humanitix.com/diy-social-media-that-works

Or comment "interested" below and we'll send you the booking details.

10/08/2026

The Sunshine Valley Gazette has published this story about the September workshops that Chris is hosting in Nambour. We are thankful for the coverage, It is great to have local journalism support local business initiatives.

https://www.facebook.com/share/p/1DbNkP1Qyd/

One-hour workshops sharpen business storytelling

Nambour businesses will be offered practical help to sharpen their messages, improve social media and even prepare for a crisis through four workshops in September.

Communication strategist and former journalist Chris McLoughlin said businesses were producing content in a crowded environment without always having a clear purpose.

“We’re bombarded with information,” he told the Nambour Chamber of Commerce Coffee Catch-up on August 6. “And we put things out there, but we don’t do it very strategically.”

Mr McLoughlin, who has 20 years’ experience across journalism, media relations and corporate communication, said each one-hour session would give participants a framework they could use in their business.

The series will cover Create a Story That Connects on September 8, DIY Social Media That Works on September 15, Getting Your Story Heard on September 22 and What to Say When Things Go Wrong on September 29.

The media session will help participants identify genuine news angles and draft a pitch, while the final workshop will cover first responses, updates and crisis communication plans.

All sessions will run from 8am to 9am at Cultivate the Chaos, 37 Howard Street, Nambour. The Nambour Chamber member price is $45 for each workshop.

• Bookings are available through Humanitix.
McLoughlin Media & Communication Solutions Cultivate the Chaos

09/08/2026

Your business probably has stories worth sharing. The question is, would a journalist agree?

Media coverage isn't about sending a media releases. You need to understand what journalists are looking for and how to present your story in a way that earns attention.

Drawing on more than 20 years in journalism and strategic communications, Chris will show you how to:
• Recognise newsworthy stories
• Think like a journalist
• Write strong media pitches
• Build confidence when working with the media

If you've ever wanted more media coverage, this workshop is for you.

📍 Cultivate The Chao, Nambour
🕗 Tuesday 22 September | 8:00am
☕ Tea, coffee and light refreshments provided

🎟️ If your business has a story worth telling, book your place today:
https://events.humanitix.com/getting-your-story-heard

Or comment "interested" below and we'll send you the booking details.

This workshop helps business owners understand what journalists look for, identify story opportunities within their business, and pitch them to media.

06/08/2026

Maroochydore isn't a bad spot to start a day's work. Chris is there this morning for a BX Sunshine Coast networking event this morning. If you would like to drop into a Sunshine Coast QLD Business Networking | Bx event, drop a message and we can line up a free guest ticket for you at any branch across Australia.

Bx - Business Networking Reimagined