Social Salad

Social Salad Social media is time-consuming, especially when you’re trying to grow your business.

So, let us manage your Instagram account, freeing up your time to focus on growing the other aspects of your business.

09/10/2025

All the gear and plenty of ideas 🎬
Here’s what I bring along to every content shoot 👇

📸 A mix of tripods (because one height never fits all)
💡 A Big Softi light for those tight corners
🔦 My Ulanzi ring light for that extra glow
🎤 DJI mic for crisp, clear sound
📱 My iPhone - obviously
📷 And sometimes my DSLR when we want those detailed, editorial-style shots

All packed, charged, and ready to make your brand look its best ✨

At Social Salad Co, one of our most popular packages includes monthly on-site content creation — we visit your business once a month to capture fresh, professional content that keeps your socials looking consistent and engaging.

Ready to elevate your brand? 🎥
Get in touch to learn more about our package options.



[content creation, Sydney social media management, social media content creation]

08/10/2025

📸 6 Ways to Capture Scroll-Stopping Content at a Hospitality Venue

Whether you’re shooting for a cafe, bar, or boutique hotel, here are some creative content ideas to level up your visual storytelling:

✨ Flatlay Rotation – Lay it all out! Capture an overhead shot of drinks, dishes, or decor—then slowly rotate around it for a dynamic view.

🕺 Human Movement – Showcase the experience! A hand reaching for a cocktail, a cheers moment, a walk-through the space—this adds a personal, relatable touch that invites your audience in.

🌿 Venue Decor & Ambience – Don’t just show what is served—show where. Capture the vibe: lighting, textures, plants, art, and architectural details that set the mood.

🔍 Detail Close-Ups – Zoom in on the magic! Whether it’s a cocktail garnish, frothy latte art, or luxe cutlery, those little touches matter and tell a bigger story.

🎁 The Reveal – Capture that moment of surprise. Think a cocktail smoke burst, or having the background blurred transitioning to sharp—anything that makes people go “ooooh.”

🎥 Panning – Smooth, slow pans across the bar, table setups, or food spreads create movement and elevate simple scenes into cinematic content.

💡 Pro Tip: Mix these styles into one video for a visually rich experience that keeps viewers engaged from start to finish.

Follow for more tips like this!

08/10/2025

Looking for results like this for your business on socials? Send us a DM or email us at [email protected] 💖



[social media management Sydney, social media agency, social media tips, small business tips, graphic design packages, social media packages, product photography sydney]

08/10/2025

Custom graphics aren’t just a “nice to have” — they’re non-negotiable for a premium, scroll-stopping social media presence.

At Social Salad, we don’t do basic. We design bold, bespoke graphics that are laser-focused on your brand’s unique aesthetic. Eye-catching? Yes. Strategic? Always.

This particular client requested graphics to specifically use for ads and their feed.

If you’re not looking for social media management but are wanting to liven up your feed with graphics, contact us to know more about our graphics packages.

Let’s make your brand unmissable. Get in touch.



[social media management Sydney, social media agency, social media tips, small business tips, graphic design packages, social media packages, product photography sydney]

08/10/2025

POV: you no longer have to stress about putting together content for your business.

Between content creation, copywriting, staying on top of trends, and posting at the right time，it easily becomes another full time job. That’s where we step in!

We take care of your monthly content calendar, reel concepts, strategy, captions, community management, and reporting- so you can get back to running your business.

Whether you’re launching a new product, building brand awareness, or just trying to stay consistent, we have your socials covered.

DM us to learn more, or leave a comment below 👇🏼



[social media management Sydney, social media agency, social media tips, small business tips]

08/10/2025

3 mistakes I see businesses make on their socials 👇

1️⃣ Inconsistent branding
Your colours, tone, and visuals should work together to tell one clear story. When every post looks and sounds different, your brand loses recognition and trust. Consistency helps people instantly know it’s you when they scroll past your content. Consistency in your feed also helps separate you from your competitors.

2️⃣ Only posting promotions
If every post is “buy this” or “book now,” your audience will tune out. People connect with stories, not sales pitches. Mix in behind-the-scenes moments, tips, inspiring, and value-based content that builds trust and keeps followers interested - the sales will follow naturally.

3️⃣ Ignoring engagement
Social media is a two-way conversation. Posting and disappearing won’t build a loyal audience. Reply to comments, respond to DMs, and engage with accounts that align with your target audience - that’s where genuine growth happens.

💡 Your social media isn’t just a feed — it’s your brand’s first impression. Make it cohesive, intentional, and community-driven.

Need help with your socials? Send us a DM or email us at [email protected]



[social media management Sydney, social media agency, social media tips, small business tips]

I recently had the pleasure of being invited to speak at Orana Fashion College, where I taught classes on The Craft of C...
07/10/2025

I recently had the pleasure of being invited to speak at Orana Fashion College, where I taught classes on The Craft of Copywriting and Paid Social Media.

It was such a rewarding experience sharing what I’ve learnt over the years working with brands across fashion, beauty, and lifestyle, from writing copy that truly connects to creating ad campaigns that convert.

It felt like such a full-circle moment for me. ✨
It’s always inspiring to see how curious, creative, and eager the next generation of marketers are to learn and grow.

A huge thank you to Orana Fashion College for having me. It was a great opportunity for me to step out of my comfort zone, share my experiences, and connect with so many talented students. 🌿

ialmediamarketing

💖CLIENT RESULTS - LAST 90 DAYS💖Sydney-Based Skin Clinic Over the past 3 months, we’ve achieved consistent growth in reac...
24/06/2025

💖CLIENT RESULTS - LAST 90 DAYS💖

Sydney-Based Skin Clinic

Over the past 3 months, we’ve achieved consistent growth in reach, engagement, website traffic, follower count, and link clicks for our client — a leading skin clinic based in Sydney. 📈

Our strategy focused on a strong mix of shareable, relatable, and educational content designed to speak directly to the concerns and interests of their audience. We also brought the clinic team front and centre, showcasing their expertise on-camera through beauty tips, treatment insights, trends, and real client results.

Plus, their team is genuinely one of the most welcoming and knowledgeable we’ve ever worked with (seriously, you’ll want to book a visit every month).

Could your brand be next?💫
Comment GROWTH or email us at [email protected] to start elevating your social media today.

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📲 Some of our recent client feeds 👀From eComm brands to local services (and sometimes a mix of both) — we tailor every f...
14/04/2025

📲 Some of our recent client feeds 👀
From eComm brands to local services (and sometimes a mix of both) — we tailor every feed to reflect each client’s unique vibe.

Whether it’s product-focused reels, on-brand imagery, or scroll-stopping graphics, we make sure your content is cohesive, memorable, and aligned with your aesthetic 💡✨

No matter the location, we’ve got you covered. Content that connects, visuals that convert 🤍

Aesthetic Feeds Are “Dead”? Not Quite.There’s a hot take floating around that aesthetic Instagram feeds are over… but le...
10/04/2025

Aesthetic Feeds Are “Dead”? Not Quite.

There’s a hot take floating around that aesthetic Instagram feeds are over… but let’s be real...

Yes, we’re in the era of relatability, rawness, and behind-the-scenes. People want real — unfiltered moments (that’s why TikTok has become so popular!), personality-packed captions, and content that feels human. But let’s not confuse “real” with “random.”

✨ A curated feed still matters — especially for brands, creatives, and businesses who want to make a strong first impression and differentiate themselves from their competitors.
✨ Visual consistency creates trust, signals professionalism, and showcases your vibe in seconds.
✨ People still judge a profile in under 5 seconds — aesthetics help keep them there in addition to engaging content.

The key difference? Today’s aesthetic is more authentic than perfect. It’s about flow, not flawless. It’s giving intentional, not staged.

You can have a beautiful feed and be relatable. It’s not one or the other.

So no, aesthetic feeds aren’t dead — they’ve just evolved. 💅



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