
25/08/2025
Celebrating the launch of AW25 collection with their ‘Moments That Matter’ pop-up at - a tribute to quiet romance, genuine connection, and shared experiences.
With Sydney named one of the hardest cities to date in, Daniel Wellington took on swipe-fatigued singles by giving them a reminder of real-world connection, encouraging in-person meet-cutes over coffee and a little competition.
Their love letter to the city unfolded across four unforgettable days, filled with giveaways, astrology readings, and meaningful moments - all inspired by the refined, understated elegance of the AW25 collection.