Fabulate

05/09/2024

Fabulators in the News! 📰

Fabulate Co-founder and Chief Product Officer, Nathan Powell, shared his thoughts in Mi3Australia on how creators are becoming a powerful force in commerce.

In the article he discussed how marketers are rethinking their traditional advertising budgets as audience behaviours shift and how platforms like TikTok Shop in APAC are transforming the way brands engage with creators. By using data, brands can now measure a creator’s true impact on sales through metrics like GMV (Gross Merchandise Value) and GPM (Gross Profit per Thousand Streams).

Data from Fabulate Discovery reveals that 1.03% of TikTok creators and 5.66% of Instagram creators in Australia with over 1,000 followers are actively linking to shopping and sales pages in their bios. This trend underscores the growing importance of social commerce and the unique connections that creators are forging with their audiences.

Thanks to Nadia Cameron and Mi3Australia for the feature!

Influencer marketing has become a staple of modern brand marketing, but recognising and rewarding creators for direct revenue generation hasn’t been a big part of the value exchange. Until now. With better management platforms and measurement tools comes more visibility of the influencer’s impac...

16/08/2024

The "demure" trend is taking TikTok by storm, and it's not just about being quiet—it's about mastering the art of subtle confidence. 🌟

Thanks to influencers like Jools Lebron, this trend has grown from a niche concept to a viral sensation, with millions jumping on board. But what exactly does "demure" mean? It’s all about embracing a composed, mindful approach—showing that sometimes, less is truly more.

From gracefully navigating everyday tasks to being the epitome of poised modesty, "demure" is redefining how we carry ourselves in both personal and professional spaces.

What are your favourite examples of keeping it demure?

Swipe through to learn more.

14/08/2024

Have you heard of Shoppertainment?

It’s the next big thing in e-commerce, where entertainment meets shopping to create an experience that’s fun, engaging, and highly effective. Platforms like TikTok are leading the way, turning browsing into a joyful activity where purchases happen fast and often.

While social and video platforms are still the new kids on the block in e-commerce, they’re already outperforming traditional online marketplaces in key areas. Shoppers on platforms like TikTok aren’t just browsing—they’re buying, and they’re doing it quickly and often. The best part? These purchases aren’t just transactions; they’re experiences that bring joy.

Did you know? TikTok users are 1.3x more likely to buy just to uplift their mood compared to other platforms. Remember when we all used to wait for a rainy day to justify a little retail therapy?

Curious to learn more? Check out our latest infographic to see how TikTok is reshaping e-commerce with Shoppertainment.

08/08/2024

The Olympics have always been a source of captivating stories, but it’s on social media where these moments truly come to life. Take Turkish pistol shooter Yusuf Dikec, for example—his relaxed demeanour while securing a silver medal at the 2024 Olympics sent social media into a frenzy. Or consider Anthony Ammirati, whose unique pole vaulting mishap became an instant viral sensation.

This month’s FabFast5 captures the essence of the Olympics, offering a behind-the-scenes glimpse into the athletes’ journeys. From intense training sessions to Olympic Village meals, and even day-in-the-life videos exploring Paris, these creators are sharing the real, unfiltered moments that make the Olympics so unforgettable.

Thanks to Mumbrella and Rosie Drew for sharing.

Olympians Tina Rahimi and Ruby Pass and Western Sydney hip-hop duo Cult Shφtta’s are Australia’s fastest-growing TikTokers in July, according to Fabulate data. Iranian-Australian boxer Rahimi drew millions of views for her behind-the-scenes videos of the Paris Olympics, including her leading an...

29/07/2024

Looking for the latest trends across TikTok? Our resident influencer marketing guru Lucy Ronald shares her favourites for July with AdNews Australia

Slicked Back Bun & A Boot, I wasn’t sad I just needed a ____, Give Me 14 of Them and more.

18/07/2024

Fabulators in the news! 📰✈️

Discover how travel marketing is evolving with insights from Fabulate's National Sales Director, Eliza Lewis. Scotland is revolutionising tourism by closing its visitor centres and investing in TikTok. This bold move highlights the immense power of social media platforms like TikTok, Instagram, and YouTube in reshaping travel planning and marketing. Learn how social search drives inspiration and conversion, making it an essential tool for marketers.

Thanks to Travel Weekly for the coverage 😄

Fabulate’s Eliza Lewis says the news highlights the growing importance of social search for all travel brands.

16/07/2024

We are in the thick of the creator economy and the rise of the influencers has proven to be a watershed moment for the advertising industry. But how did we get here and what does it mean for the marketing industry?

Jul 15, 2024

20/06/2024

Ever wondered why some videos rake in views, comments, likes, and shares while others fall flat? Time to discover the game-changing power of the social media hook.

Jun 20, 2024

12/06/2024

Have you heard that Instagram is testing unskippable ads on their platform?

Instagram's latest testing phase introduces "unskippable" Ad Breaks, requiring users to view boosted content with a 3-5 second countdown before scrolling.

While some in the industry are concerned about the effect this will have on creator content, Fabulate's Co-Founder and CRO, Ben Gunn argues, "Creator content will always outperform brand ad content across all key metrics - view time, engagement, and response rate. This change would only impact boosted content. Organic branded content won't be affected."

Ben also notes, "Our view is always to include an element of boosting on all creator activity to maximize the reach and to further pinpoint your target audience."

What are your thoughts on these changes? 🤔

Thanks to Ashley Regan and AdNews Australia for the coverage

“The impact on user engagement metrics will be crucial."

16/05/2024

We are delighted to announce that Fabulate has been shortlisted for the Mumbrella Awards 2024 in the category of Marketing Technology Company of the Year!

This is a tremendous honour and a testament to the hard work and dedication of our dev, sales, and product teams. Their commitment and innovative efforts have brought us to this remarkable milestone.

We'll be eagerly awaiting the announcement of the winners on the 1st of August, with fingers and toes crossed. Regardless of the outcome, being shortlisted is an achievement we are incredibly proud of.

A big thank you to Mumbrella for this recognition.

The shortlist for this year’s Mumbrella Awards has been announced, with a strong force of industry professionals, brands and agencies in the running to win.2023 winner Howatson+Company is storming into this year’s ceremony with fifteen nominations for: Mumbrella Award for Culture; Mumbrella Awar...